...Retail and Services Marketing CW2: End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10) This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya. In order to present a well-constructed plan you must carry out a thorough evaluation of the client's current retail marketing strategy and that of their competitors, as well as investigating the latest trends and developments within their particular retail sector. The evaluation and proposed plan should be presented as a 'Proposal' for the client's senior marketing team, using the standard 'Proposal' format and presented to your tutor for assessment through the usual channels. A report consisting of 2500 words will be required to support your answer. Notes to Candidates: o The retail marketing plan must focus on one of the following countries: Bangladesh, Canada, Germany or Kenya. o The plan should be based on a country where the branded retailer is not currently present. o Clear focus should be made on the market entry, marketing objectives, marketing programmes, implementation, budget and control. A country analysis comparison is required (to be included in the appendix) to support the choice of country. Clear references and appendices should be used. A report...
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...RESEARCH PROPOSAL: TO STUDY THE EFFECT OF PRODUCT-CUSTOMER RELATIONSHIP ON CUSTOMER LOYALTY AMONG RETAIL GOODS BUYERS. 1.1 INTRODUCTION A decade ago, retailing activities in Asia region is a local business that was operated by the local people themselves. This activity is now growing rapidly due to the existence of international businesses, which are dominated by foreigners (The Economist, 2001). Retailing is the selling activity of goods and services to end users for personal, family or household use. Therefore, retailing is an activity that involves more than selling the actual product. Purchasing or using services such as haircuts or dry cleaning can also be classified as retail transactions (Cox & Brittain, 1988). According to Staton,...
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...its success after almost 20 years, Starbucks management decided to make this company public in the year 1992. Starbucks has a number of products including coffee drink (espresso and cappuccino) which reflects Italian preparation style (Herriman, Wanikawa, Ichinose, Darak & Chaivan, 2008). Strategic Problem There are a number of problems that face Starbucks Corporation in terns of its future growth, sales increase as well as market share. However, the central problem in this corporation is the over-dependence of its International operating segments in achieving its target growth. Tactical Problem The main tactical problem in Starbucks is the fact that its food is uniform. Most customers believe that this is not attractive at all, and that Starbucks should try and implement ways of improving the taste of its foods. The main focus should not be on American or Italian taste, it should also diversify the taste of its food, to accommodate other cultures . Issues Analysis • Market saturation – This is one the issues that faces Starbucks because there are new coffee shops that bring about competition. Some of these coffee shops may offer equally the same product at a low price than Starbucks. • High Prices – The high cost of foods or products has been intensified by the ever increasing fuel prices. This has made the cost of production as well as raw materials to increase as well. • Long waits – The fact that Starbucks makes quality food, has boosted its sales turnover. People...
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...Selecting REDB Activities and Initiatives What is Community Economic Development? Community Economic Development is a community-informed, place-based, strategicallyfocused, collaborative approach to creating new enterprises, stabilizing existing enterprises, growing existing enterprises, attracting new enterprises and / or creating the conditions where these advances can occur. Why do we focus on initiatives and activities? There is a big difference between hoping for something and making it happen. We focus on initiatives and activities because they are the ONLY means of positively impacting the regional context in which we operate. Without execution, our planning amounts to little more than wishful thinking. Initiatives and activities that are strategically-focused, properly-prioritized, well-planned, and well-executed bring strategic plans to fruition. How do we ensure that we undertake the best initiatives and activities possible? It is a difficult challenge. One size does not fit all. What works for one region will not necessarily work for another. There are desired states called ‘outcomes’ that we are trying to achieve. We undertake activities and initiatives that will produce products or services called ‘outputs’ that will contribute to achieving our desired outcomes. We control the outputs we produce but not the outcomes we hope to influence. We use opportunity management processes to ensure that the initiatives and activities we undertake are those most...
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...highly charged teams. He takes a personal interest in developing teams and leaders and invests significant time as a faculty in Wipro’s leadership development programs. Premji is firmly committed to the belief that business organizations have deep social responsibility, and such responsibility shall be discharged by conducting ethical and fair business, by involvement with community issues and by building an ecologically sustainable business. It’s that kind of integrity that has catapulted Premji and Wipro to unprecedented heights. On the other hand the problems that cropped in another IT services provider in global level is the Satyam Computer Services Ltd. It is stamped as Indian Enron because of the new scam that surfaced in the recent past. The investors shocked at the news that is published in the print media and also broadcasted in the electronic media and it is a big blow on the spirits of the investors...
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...Service Innovation Proposal Abstract When a company’s main business focus is service and clients, service innovation becomes vital to the success of the company’s lifeline. The company can use an approach such as the one in the proposal, Innovation Business Design Model (IBDM), to create a 5-step roadmap (University of Phoenix, 2009) when applying the steps to create a service innovation proposal. The following proposal provides a definition of what service means to a company, a description of how a company such as Intelligent Office uses the roadmap for service innovation to assist with the company’s business needs, along with an explanation of how Intelligent Office uses unique nuances of service innovative to the IBDM. Service Innovation Proposal Service can be described as performing a type of work, duty, or labor for a superior, manager, or a client and receive compensation for the work performed. Service can be provided by any industry such as medical, bereavement, technical, hospitality, telecommunications, charities, retail stores, financial institutions, and public utilities. Much of service innovation in today’s businesses revolves around online services and e-business. However, some companies can combine brick and mortar and the Internet to accomplish a goal of providing service for customers. For a company to use service innovation, situational assessments and market analysis through flowcharts, graphs, interviews, surveys, trends, cultural awareness, and...
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...Research Proposal Working title: Pound land of supermarket is how to adapt to the local market, whether Chinese organizations can learn some valuable experience from pound land Research objective and questions: Research objective: The dissertation is aimed at analyzing the pound land is how to adapt to local market, whether the module can be operated in China. Research questions: The main idea of my dissertation can be divided into two parts including the module in UK and China. Research questions for the module in UK: • The history of pound land is in UK? • What is the business practice of pound land? • What elements of success pound land should have? A stable supply of goods? The quality of product? Reasonable price? Management? Labour? Salary? Research questions for the module in China • Whether the business environment of Chinese market adapt to the module? To research the environment of supermarket in china • Whether Chinese organizations can learn some valuable experience from pound land? Rationale: Everything for £1 was the idea of founders in 1990 and pound land is still true to that great vision today. To work hard bring people amazing value products every day with over half being sourced from the UK. Every week, millions of savvy customers enjoy the fun and exciting shopping experience of Pound land in hundreds of stores nationwide. Pound land is very proud to offer people...
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...Thesis Proposal Master’s Thesis Research Proposal Market Investigation for Gunnar Widforss Industries Instructor: Daniel Tolstoy Authors: Adeel Asghar Shahid Kalim Khan Malardalen University, Vasteras, Sweden Date: 2009-03-17 Table of Contents 1. 2. 3. 4. Introduction .......................................................................................................................................... 3 Objective and Purpose .......................................................................................................................... 4 Literature Review .................................................................................................................................. 4 Research Design .................................................................................................................................... 5 4.1. 4.2. 4.3. 4.4. 4.5. 4.5.1. 4.5.2. 6. 7. 8. 9. Population: ................................................................................................................................ 5 Sample Size: .............................................................................................................................. 5 Sampling Technique: ................................................................................................................. 5 Research Approach: .................................................................................................................. 5 Data ..........
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...Student ID :- 150111 1. Company Introduction 2. Proposal of your business 3.Business objective 4.Market Strategies 5.Competitive Analysis 6. Management Summary 1. Company Introduction: - Restaurant Business Plan The Gabi’s Lounge & Restaurant Sector in Australia contracted by 1.6% this year, largely due to the economic slowdown experienced globally. Forecasts for the next five years suggest a return to growth at approximately 3% annually as disposable income levels increase and the economy improves. Control cost and quality Maximize capacity (covers) Occupy a clear market position Adhere to government regulations Find and keep experienced staff (front and back-house) Drive repeat business. 2. Proposal of your business: - Types of Proposals There are three distinct categories of business proposals: Formally Solicited Informally Solicited Unsolicited Formally Solicited Proposal Solicited proposals are written in response to published requirements, contained in a Request for Proposal (RFP), Request for Quotation (RFQ), Invitation For Bid (IFB), or an Request for Information (RFI). Request for Proposal (RFP) RFPs provide detailed specifications of what the customer wants to buy and sometimes include directions for preparing the proposal, as well as evaluation criteria the customer will use to evaluate offers. Customers issue RFPs when their needs cannot be met with generally available products or services...
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...entrepreneurial couple from Brandon, Manitoba. They are looking to make the jump from managing a family owned painting business to start their own picture-framing store. While they enjoy the profitable painting business, they also seek to expand their growth opportunities in both terms of income and challenge. With the thoughts of this still in mind, Robert ran across a small retail store while in Winnipeg called U-Frame-It. From there the Norman’s have been exploring and researching the possibility of opening up their own store. After evaluating their business decision, the Norman’s decided against franchising from U-Frame-It, mainly due to the franchising fee of $20,000 and the royalties of 10% of sales they would owe. With further investigating and market research, the Norman’s chose to start-up their own framing store. Robert has estimated the start-up cost for their business to be $100,000 of which $25,000 would be directly contributed from the Norman’s to put into their venture. This left $75,000 to be sought after from a bank loan. Robert and Teresa prepared a projected income statement for their first year of operation and a description of their financial needs for the bank manager, which left him unimpressed. After pleading and some passed time, the manager ultimately granted them the loan. As the Norman’s began the necessary purchases to start their business they realized that they may have underestimated certain aspects of their financial requirements by up to $10,000...
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...Research Proposal Fadbury plc 1. Background to Study Fadbury plc is a MNC which has firmly established itself within the UK chocolate confectionary market. Within this market Fadbury also have a wide product portfolio which includes chocolate products such as Faro, Kitty Chocs, White Magic and Chocolate Crisp. The UK chocolate confectionary market was valued by Mintel in 2012 at £3.8 billion with it forecasted to increase to around £5 billion as well as this Mintel also forecasted sales of £3, 156 million by 2015 (Mintel 2011, UK Chocolate Confectionary Market). Market has also been seen to rely heavily on NPD (New Product Development) and innovation, which will need to continue for the market to grow. 2. Objectives The main research objective we are using is ‘to determine the level of demand for a chocolate bar with chilli among our target market’. To help with the research this objective has been split into sub-objectives to ensure all areas of the research area are covered with enough depth and detail: 2.1. The volume of chocolate purchased by our target market within the UK. This objective aims to seek the amount of chocolate which is purchased by the target market, as well as where in the UK the chocolate is purchased, which may help with the distribution of the new chocolate bar. 2.2. To investigate the main purposes to why our target market currently consume chocolate bars. Investigating the main purposes to why the target market consume chocolate...
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...Bernie Madoff and The SEC Bernie Madoff is the face of multi-billion dollar Ponzi schemes that swindled money from investors. Madoff was a prominent member of the securities industry throughout his long career. He once served as a vice chairman of NASD, a member of its board of governors, and a chairman of its New York region. Also, he was a member of the NASDAQ Stock Market board of governors and its executive committee and served as a chairman of the trading committee. His own investment advisory firm, Bernard L. Madoff Investment Securities LLC, was founded in 1960. A Ponzi scheme is “an investment fraud that involves the payment of purported returns to existing investors from funds contributed by new investors.” (US SEC, 2012) The organizers of such schemes, promise to invest their funds properly into new opportunities that have the chance to generate high returns with little to risk. Usually, the organizers look for new investors to make the promised payouts to those early stage investors. They can also use this money for personal expenses, instead of using it legitimately for investment activity. In 2008, the Securities Exchange Commission found Bernie Madoff and his investment firm guilty of securities fraud for the multi-billion dollar Ponzi scheme he ran on clients of his firm for years. “The SEC filed emergency motions to freeze assets and appoint a receiver, and worked to return as much money as possible to harmed investors.” US SEC. (2012) Madoff is now serving...
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...reported in this case describe the events that caused the interruption of a mutial profitable collaboration between Corwin Corporation and Peters Company. The relationship terminated by the client (Peters Company) during the testing phase, due to the raising disagreement by the two groups on the basic procedures, along with lack of clear leadership and authority during the process by Corwin. The firm could count on clear and well tested protocols about new products that worked for many years and were completely neglected after the proposal by Peters. The project miserably failed due to lack of proper project management and correct execution through the different levels. Our analysis can focus on the wrong approach by Corwin and Peters in terms of managerial support, project selection, communication issues, identification of the proper timeline and costs analysis. In this way is possible to identify the main reasons of failure, to be able to address the issues and avoid future repetition. The personnel assigned to put together a proposal in only two days, was not qualified and veteran enough to be able to correctly respond to Peters. This should have never happened in absence of the main figures, especially in a time where electronic modern communications tools were not used. For instance, without the President and the VP of Manufacturing, part of the decisions was to be taken by the VP of Engineering, who did not have an important decision authority on a normal base, lacking the necessary...
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...E-Metrics Course description: The purpose of this course is to investigate advanced topics in digital marketing. This course is designed to help participants in understanding the role of digital marketing within the organization, its business strategy and its success. The course will be organized in a way that allows participants to gain depth in important areas of digital marketing research identified and to develop and advance participants’ own research interests. There is a set of readings assigned for each of the topics. The lecturer will present the framework and drive discussion – participants will be expected to actively participate in discussion. Following the course, the participants are required to submit and present a research proposal. Course structure and grading: The course will be held over five...
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...relationship with a new customer. After Breezy decides to go offshore, it will have to go through the negotiating process, which involves five steps. Breezy then, must have capabilities of how an offshore business is organized, consider the many different costs and risks involved in the implementation and decide how it will finance the project. The report also talks about how Breezy will have to modify its corporate strategy. Finally, the report concludes with the best reccomendation for Breezy to maintain its competitive advantage. 1. In exploring the possibility of developing a relationship with offshore car manufacturers, what questions should Breezy be asking? a) Who are the suppliers of carburators and air filters that Breezy will be competing against? This is an important question when conducting an external analysis of the players in the Industry because Breezy will be able to design a strategy that will make their products different from competitors. b) What are the car manufacturers human, financial, physical and organizational resources and capabilities? Breezy should be asking and investigating the firms that it plans on partnering abroad because they would not want to d business with car manufacturers that are not financially stable or have a bad organizational culture. c) How is the business done in the country (Brazil or India)? Breezy must consider the different business styles deriving from different countries in order to succeed in the global market. d) Does the...
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