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Proposal to Board of Directors

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Submitted By ehinon20
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Stretch ’r Wings’ sales approach is similar to many other companies as they will hire staff that has expertise in their field, which in this case is the aircraft and helicopter markets. The sales staff will have to be trained to sell the medical units and know them inside and out. Also, they will be helping customers earn more revenue in their business so they must study and learn ways that the customer can be successful in their respective markets. Since it will take time to develop the sales network, they do not see their first sale happening for up to a year.

I think their sales strategy will work because their product is superior to their competitors’. Also, they will work with their customers to earn more revenue for their businesses which is something that their competitors probably do not do. However, if they did not have a superior product for a competitive price, I do not think their sales strategy would work. Furthermore, their sales approach is not innovative and nothing different than what most companies are doing. They should detail how they will find potential clients to sell to.

I think they put a lot of thought into their sales forecasts and personnel plans. However, their sales strategy is not very thorough and does not detail the points in how they will find their clients nor how they will market their products to them. Detailing this is very important and will give the reader of the business plan more confidence in that they have a specific course of action when trying to sell their products.

Stretch ‘r Wings should add which clients they will target and why. They should detail what their sales plan will be, meaning how they will get clients to purchase their medical units over others. Will they highlight the competitive features such as aluminum frame, built-in storage and low price or will they market themselves

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