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INTERNATIONAL UNIVERSITY | PROPOSAL | BestLink Chat | | | |
Group 6
Vo Hoang Ngoc Thuy
Nguyen Vo Manh Tai
Nguyen Phuong Hoang Cuc
Le Thi Bao Tram
Dao Hai Binh
Le Phuoc Thanh Tin

BUSINESS FORM

a. Kind of business form: Partnership.

Management responsibilities: 3 general parners are active in managing the firm. Mr. Lam is a limited parner who invests money in the business but does not have any management responsibility or liability for losses beyond the investment. b. Our partnership have many tax advantages. Our partnership can be viewed as an extension of its owners for tax purposes. Income, deductions and credits flow through to the owners retaining their character. There is no taxation at the partnership level, so there is only one layer of taxation assessed at the individual level. This is in contrast to a corporation that pays tax at the corporate level before distributing earnings to shareholders who must pay tax at the individual level.
Besides, contributions to and distributions from our partnership can generally be made without any income tax consequence. Contributions made to a corporation are only tax free if the transferors are in control of the company after the exchange. Distributions from a corporation are generally taxable to the receiving party. c. Because this is a newly established company, there are 2 types of liabilities in our parnership: unlimited liability and limited liability. General partners have unlimited liability and limited partners have limited liability. That means limited partners are not responsible for the debts of the business beyond the amount of their investment – their liability is limited to the amount they put into the company, their personal assets are not at risk. d. Potential for growth: At present, our project aims to develop the messaging appllication along with add-ons such as ordering food and beverages directly from the app. In the future, we want to enlarge our user community and at the same time growing the add-ons into a parallel food-ordering service company. In order to do so, we plan to attract more investors and add more people to our internal human resource.
PLANNING PROCESS

a. Vision
BestLink Chat will become the very famous and popular all over the world b. Mission * To create the very convenient and modern social network for smartphone users * To suppy the free text messenger and phone call for smartphone users * To supply the game source to users * To gain income from buying service through internet.

c. Objectives * Get the market of two new ones are Vietnam and Indonesia. We will develop parallel with Hungrypanda. Because we will gain profit from buying voucher’s code * Reach 180 million users in the ending of 2013 * Revenue increases rapidly

d. Goals * To reach 300 million users in the ending of 2014 * BestLink Chat is planning to supply the service to every country in the following 5 years * To get the monthly revenue at about $150 million dollar at the ending of 2014 * Get 70% the market from competitors

e. Value statement * Save : BestLink Chat is free, and always will be. * Satisfaction : BestLink Chat always develop the technique as also the service to supply the best to customer, our app will be a best way to ordering food from HungryPanda. * After we get a high number of customer, we will work together with HungryPanda, will also show the product of Hungry panda.. we offer the tools for customer to by voucher and pay through bank account, they will receive code of voucher and go to other store to buy good.

f. SWOT analysis StrengthsFree and always will beLarge social networkConvenient to download and useSuitable for all smartphonesFamous and brand image get familiar to young generationExcellent quality of services | WeaknessesNot really strong in some new markets like VietnamNot really familiar to the middle-aged generation and do not focus on getting this segment | OpportunitiesTo get the potential market like Vietnam in the near futureIncrease more the service to the demand of usersThe brand image will spread more the in the future | ThreatsThe strictly competition for the large amount of competitors like LINE, Viber, Watsapp, Tango, Zalo, etc |

g. Organize
The company is based in Seoul, South Korea and branches is set at every market country. Therefore, BestLink Chat Company will use the Centralized Authority and Tall Organization Structures.

PRODUCTION PROCESS

1. Product: BestLink Chat
Process to make an app chat. a. Operating system to choose the suitable programming language * iOS * Android * Windows phone

b. Functions: * Chat and group chat * Calling and group calling * Collection of emotion and theme * Buying online system: Emotion, gift, products. * Ordering food form hungrypanda.vn

c. Design: * Based on functions, we will design the app. * Based on topics, design team will create collection of emotions.

Figure 1_The first greeting screen

Figure 2_The screen when people chat

Figure 3_Collection of emotions

d. Co-working between design and code team

* Design team: Delivering the design after confirming with product manager for code team. * Code team: Receive design to code.

e. Testing time
Testing app on virtual environment before launching the product.

2. Discuss inputs, production control, and outputs (page 234)
Production control: Testing system
Cloud computing: To save data back - up in case hacker will attach the system.
Serve: Serve connecting with Viettel, Mobitel…
Out put: User of BestLink Chat could chat smoothly.

3. Technology * Programming: C++, PHP and Java.

4. Facility * Serve * Cloud computing

5. How will you get supplies (if any) that you will need?

* Serve buying from Viettel, Mobil * Cloud computing: Amazon

6. Create a PERT chart for how to start your business

Design team design the outlook of app and provide information for code team
Design team design the outlook of app and provide information for code team
Function of apps chat
Function of apps chat
Research
Research

Launching product
Launching product
Testing on product on virtual environment
Testing on product on virtual environment
Buying serve and cloud computing based on the size of target market at initial period
Buying serve and cloud computing based on the size of target market at initial period
Product
Product
Code team work with design team
Code team work with design team
Code team receive information and decide which programming language
Code team receive information and decide which programming language
Choose which operating system to code (iOS, Android, Windows phone
Choose which operating system to code (iOS, Android, Windows phone

MARKETING THE PRODUCT

a. Price:
Our Mobile applications are software that run on Smartphones with the purpose of adding value to consumers smartphones, by increasing their phones functionality. Firstly, we will offer this application is completely free, customers will get to enjoy all the benefits of our applications. We will also establish relationship with many companies or stores, and help them to introduce their products to our customers through our apps, and we take commission from this. Customers will be completely satisfied with the service and feel secure when using our products, because with slogan: “the customer is king” we will try, strive to bring the best quality, most secure for customer. b. Place:
As we known that nowadays, mobile phone become is an indispensable part of many people, especially teenagers. The demand for entertainment, leisure is higher and higher. With our app will help them easily to enjoy their life with modern technology. Teenagers will be of a key customer of our company. Ho Chi Minh City is the most dynamic city throughout the country, it is also a place have a lot of student at high school and a lot of universities and colleges. So, our product will focus in Ho Chi Minh City. Moreover, in the future we will provide perfect apps throughout all the cities of Vietnam. In the not-too-distant future, we strong believe that our perfect apps will be popular in some foreign countries. c. Logo and name

* Name: We decided to name of our product is BestLink Chat We hope to bring the best service to the customers, and provide unmatched experience for customers. * Logo: Here is our logo of my product:

d. Mass Marketing
Mass marketing is an important key in our marketing strategy, we will develop products and promotions to please large group of people. There are many benefits from mass marketing, such as: * Maximizes income * If one sector declines this is likely to be compensated for by growth in other sectors. * Allows reduction in average costs through economies of scale. * Allows Brands to be used to their full value
We strong believe that our products are known by many customers. We also tried to establish working relationship with some famous actress or famous singer of Vietnam and invite them represent our product. We will advertise widely in the media, including TV, internet or newspaper. e. Customers:
Our work aims to diversify our customer. The following are objectives of our clients:

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