Proposed system conceptual framework or model for Padini
We have discussed the problems faced by Padini. Consequently ,we determined use the three proposed system conceptual framework to solve the problems occur in Padini. The proposed system conceptual framework including Customer Relationship Management (CRM), Information system strategies for dealing with competitive forces and Supply Chain Management System

1) Customer Relationship Management (CRM)

Based on the problems faced by Padini, our information system team had decided to apply customer relationship management system to solve the problem that Padini had failed to build a strong relationship between its products and customers. In addition, modules that including in CRM system can helps Padini increasing their sales. Customer relationship management system is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. This strategy depends on bringing together lots of pieces of information about customers and market trends so enterprise can sell and market their products and services more effectively.
Customer Relationship Management system examine customers from a multifaceted perspective. These system use a set of integrated applications to address all aspects of the customer relationship, including customer service, sales and marketing.
Customer Service
Padini is a large brand clothing store in Asian countries. Padini might face the myriad of phone call from the customers for asking problems and inquiries in every day. Customer service modules in CRM system provides information and tools to increase the efficiency of call centers, help desk, and customer support staff. They have capabilities for assigning and managing customer service requests. One such capability is