...TABLE OF CONTENTS 1.0 Brand and Model 2 2.0 Retail price and where to buy 3 3.0 Specifications 3 4.0 Pros and cons 7 4.1 Pros / Advantages 7 4.2 Cons / Disadvantages 8 5.0 DSLR’s Comparison Chart 10 6.0 Other relevant Equipment 11 7.0 List of things to include in a trip, indoor-event 15 8.0 Cost of the above items and justifications 17 REFERENCES 18 1.0 BRAND AND MODEL BRAND : PENTAX MODEL : K-30 The Pentax K-30 is a 16.3-megapixel digital single-lens reflex camera, announced on 21 May 2012. At its introduction, it was in the middle of Pentax's DSLR range—above the now-discontinued entry-level K-r, and below the semi-pro K-5 and successor K-5 II. As a mid-range body, it has a polycarbonate chassis, but unlike most DSLRs of that class, is fully weather sealed. It can shoot continuously at up to 6 frames per second with a maximum shutter speed of 1/6000th of a second. It can capture video at 1080p at either 30, 25, or 24 fps. Like all current and recent Pentax DSLRs it features in-body shake reduction, removing the need for each lens to have image stabilisation. The Pentax K mount allows use of legacy lenses dating back to the 1970s, or even earlier with an M42-mount adapter, for which the K-mount is fully compatible. The autofocus system (SAFOX IXi+) is an advance over the K-5 and features 11 AF points, 9 of which are cross-type...
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...Shazlin Binti Mohd Yusof A148343 Nur Asyiqin Binti Kamarulzaman A148283 Nur Amirah Binti Ahmad A148326 Google as the leading search engine in the world provides information requested by users without any censorship. The company argues that it is the right for all people to have access to information, and the act is ethical. However, French government has argued otherwise. They said Google must stop form disclosing all information it requested and respect the privacy of a person. In other word anyone has a right to ask Google not to display results about him/herself and Google must act accordingly. What is pros and cons of Google current status-quo? When searching online there’s an unwritten assumption that will get an instant answer, as well as additional information that will need to dig deeper. This is all possible because of two decades’ worth of investment and innovation by many different companies. We know that, Google as the leading search engine in the world provides information requested by users without any censorship but when the French government makes that policy. Google has lost the status quo where Google can provide information to its data widely without restriction. This condition causes the information sought to be limited. Since then, Google claims to have processed 253.617 920.258 requests to remove links, and approved just...
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...Benedictine University International Marketing INTB 350 A Proposal For Spotify To Open a Fully-Owned Subsidiary in Canada By Michael T. OSTROWSKI Vincent PETRINI-POLI December 9, 2013 Senior Lecturer Table of Contents Introduction 2 About the Author 3 Spotify 4 The Spotify Service 8 Target Markets 11 Comparison Matrix 15 Entry Strategies 20 Market Responsiveness vs. Cost Responsiveness 22 Financial Aspects 24 Conclusion and Recommendations 26 Exhibits Ex. 1 – Resume 27 Ex. 2 – Company Information 30 Ex. 3 – Service Information 31 Ex. 4 – Country Information from Cia.gov Canada 34 Russia 35 Japan 36 Ex. 5 – Cultural Aspects 37 Ex. 6 – Country Selection Matrix 37 Ex. 7 – Political/Economic Risks Diagram 38 Ex. 8 –Entry Strategies 39 Ex. 9 – Cost Responsiveness vs. Market Responsiveness 39 Ex. 10 – Financial Aspects 40 Ex. 11 – Internet/Media Excerpts 41 Ex. 12 – Power Point Presentation 43 Bibliography 44 Introduction As the world population continues to grow, technology continues to progress, and innovation starts to reach new heights, the need for globalization increases every day. Thanks to advances in modern communication, production is now a global process and aims to reach new consumers across...
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...NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined with an existing brand, the brand extension can also be called a sub-brand. An existing brand that gives birth to a brand extension is referred to as the parent brand. If the parent brand is already associated with multiple products through brand extensions, then it may also be called a family brand. Brand extensions can be broadly classified into two general categories: Line extension: The parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand. A line extension often involves a different flavor or ingredient variety, a different form or size, or a different application for the brand (e.g., Head & Shoulders Dry Scalp shampoo). Category extension: The parent brand is used to enter a different product category from that currently served by the parent brand (e.g.. Swiss Army watches). Most new products are line extensions—typically 80 percent to 90 percent in any one year. Moreover...
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...Brazil is to be released on the15th of April, 2014 on the Xbox 360 and PlayStation 3. The devotees can figure out a two-month head start to attempt and win the trophy before the official launching takes place in Sao Paulo on the next 12th of June. 2014 FIFA World Cup of EA Sports means that the most intense set of modes appears in the title of a tournament. There is the replication of some of the most unforgettable eligible matches. Or you can captain your country to achieve. There are six paths to overcome. These include road to the FIFA World Cup, Road to Rio de Janeiro (online), captaining your Country, story of finals (online), 2014 FIFA World Cup and story of qualifying. Fifa 14 Coins are available online now. The players can buy cheap fifa coins to accumulate the potential players to make the dream FIFA 14 team. The way like road to the FIFA World Cup indicates that you can direct one of two hundred and three world cup nations via the qualifying rounds. And it is included on FIFA World Cup magnificence. There are thirty-two players that can play locally. And it is introducing a really customized and distinctive experience. As the road is made via the 2014 FIFA World Cup, the talk radio of EA Sports is to introduce the country-basis tournament updates. It includes fifty hours more of the recorded dialogue. And it becomes accustomed to the performance of your team. The devotees are to rejoice in the streets at the diverse actual locations around the world including the Trafalgar...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...IMPRINT Imprint © 2013 Smashing Media GmbH, Freiburg, Germany ISBN: 978-3-94454016-0 Cover Design: Ricardo Gimenes PR & Press: Stephan Poppe eBook Strategy and Editing: Vitaly Friedman Technical Editing: Cosima Mielke Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin Tools: Elja Friedman. Syntax Highlighting: Prism by Lea Verou. Idea & Concept: Smashing Media GmbH Preface Over the past few years, our eBook collection has grown steadily. With more than 50 eBooks already available and counting, we made the decision half a year ago to bundle all of this valuable content into one big lovely package: The Smashing Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience...
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...A PROJECT REPORT ON LOCATION BASED MOBILE ADVERTISEMENT IN AHMEDABAD Report Submitted to: INDUS INSTITUTE OF TECHNOLOGY & ENGINEERING & AHOY TELECOM CREATION As Partial Fulfillment of Requirement for the Post Graduation in Master in Business Administration By: - Bharat Bindrani, (11MBA004) Rewant Vyas, (11MBA057) Declaration by the Student We hereby declare that this project report titled “Scope of Location Based Mobile Advertisement in Indian Semi- organized Retail” has been submitted by us for the requirement for the Post Graduate in Master in Business Administration This is the result of original work carried out by us. This report has not been submitted by anyone or anywhere else. Bharat Bindrani Rewant Vya PREFACE “True learning is born out of experience & observation”. Practical experience is one of the best types of learning that one can remember the aspects of administration & management. The day comes to apply these in corporate world in context of modern industrial enterprise that has to go through its different terminal to achieve the corporate goal. The main objective of practical training is to develop practical knowledge and awareness about industrial environment & business practices in the student as a supplement to theoretical studies of marketing management. It increases the skill, ability & attitude to performance specific job in the industrial environment. Fortunately...
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...“Inspire the world, Create the future.” 1.0 Executive Summery Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. With the release earlier this year, Samsung dominated the market, controlling nearly 90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with a full color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality...
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...CCNA Routing and Switching: Routing and Switching Essentials Instructor Lab Manual This document is exclusive property of Cisco Systems, Inc. Permission is granted to print and copy this document for non-commercial distribution and exclusive use by instructors in the CCNA Security course as part of an official Cisco Networking Academy Program. Lab L - Initializing and Re g eloading a Rout and S g ter Switch (Instructo or Version) V Instructor No Red font color or Gray highlights ind ote: y dicate text tha appears in the instructor copy only. at Topology T Objectives O Part 1: Se Up Device in the Netw et es work as Show in the To wn opology Part 2: Initialize the Router and Reload R Part 3: Initialize the Switch and Reload S Backgroun / Scenar B nd rio Before sta arting a CCNA hands-on la that makes use of either a Cisco rout or switch, ensure that t A ab s ter the devices in use have be erased an have no st n een nd tartup configu urations prese Otherwise the results of your ent. e, lab may b unpredictab This lab p be ble. provides a de etail procedure for initializin and reload e ng ding a Cisco ro outer and a Cisco sw witch. Note: The routers used with CCNA hands-on lab are Cisco 1 e d bs 1941 Integrate Services R ed Routers (ISRs with s) Cisco IOS Release 15. S .2(4)M3 (univ versalk9 image). The switches used are Cisco Cataly 2960s with Cisco yst h IOS Relea 15.0(2) (lanbasek9 ima ase age). Other ro outers, switch hes, and Cisc IOS version can be use co...
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...Universität Zürich Institut für Strategie und Unternehmensökonomik Lehrstuhl für Services und Operationsmanagement Dr. Patricia Deflorin Operations Management: A supply chain Approach (UE) Simulation Manual 1 Inhaltsverzeichnis I. Introduction to Marketplace ................................................................................................ 5 II. Game Scenario .................................................................................................................... 6 III. How To Win ....................................................................................................................... 7 IV. Table 1-1: Decisions to be Made by Quarter ...................................................................... 9 1. Chapter: Player Activities ................................................................................................. 11 1.1 1.2 1.3 1.4 Functional Organization of the Executive Team ................................................................... 12 Goals and Strategic Direction ................................................................................................ 14 Company Name ..................................................................................................................... 15 Executive Briefings ................................................................................................................ 15 2. Chapter: Market Research.....................................
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...part one: strategic case Sundown Bakery When Carol Teinchek and Bruce Marshall first started Sundown Bakery, the business was fairly simple. Carol ran the shop up front, while Bruce ran the bakery and ordered supplies. When the business began to grow, Carol hired two part-time clerks to help out in the shop. Marina had moved to the country 2 years ago from El Salvador, and Kim was a newly arrived Korean who was working his way through college. Bruce hired Maurice, a French Canadian, as an assistant. The ovens were soon running 24 hours a day, supervised by Maurice, who was now master baker, and two assistants on each of three shifts. Marina and Kim supervised the shop, since Carol was usually too busy managing general sales distribution to spend much time with customers. Bruce still spent 3 or 4 hours a day in the bakery whenever he could get out of his office, but he spent most of that time coordinating production and solving problems with Maurice. Within the next year, Sundown expanded from its original location, adding two new shops as well as two kiosks in local malls. Carol and Bruce hired a new operations manager, Hans Mikelson, who had formerly been regional manager of a national chain of coffee shops. Mikelson had plenty of new ideas about how to operate an expanding business: He had a Web site created, added an extensive range of drinks and meal items to the menu, and instituted two dress codes—one for all counter help and another for kitchen employees. He also put...
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