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Pros And Cons Of Shea Moisture

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When I think of a “brand promise” for a company it mainly focuses on who their audiences are and sticking with that specific audience. For instance, Shea Moisture originally started out only catering to women of color, which were mainly African Americans. Eventually the company made a commercial ad that reached out to Caucasian women with straight hair to be specific, and this caused black women to want to protest the company.
I am personally still a fan of Shea Moisture because I do still feel like the brand strongly caters to African Americans especially how they make their products which me being a licensed cosmetologist I know would not be appropriate for some white women hair because it would be to heavy and sticky. For example, the curl

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