...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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...1) What are the major differences between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power...
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...There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power : 94hp(70km) / 5750rpm | Type of Gear box : AT | Type of Gear box : CVT | Nil | Over drive function | 2) Which model do you think is more marketable-FLX 1.3 Executive or FL 1.6 Executive?Give reasons to justify your answer?(10 marks) Both are marketable. Proton 1.3 FLX Executive mainly target for consumer use mainly for family and older generation. It is well marketable for the medium and lower income group as the price is below RM45,000. It is also attracting the young...
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... | |5 | | |TOTAL | | | | | |FINAL MARK (40%) | | Hi ..Sir .. Question no 1: What are the major differences between Proton Saga 1.3FL and FLX model? Answer:- The Proton Saga is a subcompact car, formerly a compact car manufactured by Malaysian auto manufacturer Proton since July 1985. The Saga and its variants contribute to most of Proton's sales and revenues since its introduction. For nearly 22 years, the first-generation Saga is the longest surviving Proton model to date, ahead of Proton's mid-size car, the Perdana. The original Saga model was based on the 1983 Mitsubishi Lancer Fiore in conjunction with the agreement with Mitsubishi to produce Malaysia's own national car. In 2008, a successor designed in-house by Proton was launched...
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...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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