...There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power : 94hp(70km) / 5750rpm | Type of Gear box : AT | Type of Gear box : CVT | Nil | Over drive function | 2) Which model do you think is more marketable-FLX 1.3 Executive or FL 1.6 Executive?Give reasons to justify your answer?(10 marks) Both are marketable. Proton 1.3 FLX Executive mainly target for consumer use mainly for family and older generation. It is well marketable for the medium and lower income group as the price is below RM45,000. It is also attracting the young...
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...E-Business Strategy 1 Internet Marketing Plan for River Island E-Business Strategy 2 Table of content Introduction…………………………………………………………………………………..3 Impact of E-Business strategy on Business…………………………………………………..4 Expectation of Internet Customers……………………………………………..……4 Integration with the Existing business processes……………………………………..5 Analysis of Logistics Processes………………………………………………………5 Resources required for Website maintenance and support…………………………...5 Implementation Strategy……………………………………………………………………..6 Planning for Website designing……………………………………………………....6 E-marketing and Promotion strategy……………………………………………..…..7 E-supply Chain Management Strategy…………………………………………..…...7 Integration with the Existing System…………………………………………..…….8 Protection of Business………………………………………………………………..………8 Risk from E-business and measures to control…………………………..…………..9 Future Development in E-Business………………………………………………..…………9 Mobile technology and impact of XTML on E-business………………….…………9 Impact of supply chain integration and e-business on international competencies…10 Conclusion and Recommendation…………………………………………………………..10 References…………………………………………………………………………………..11 E-Business Strategy 3 Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and ...
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...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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...Assignment for Ex. Bachelor in Management – Marketing Module[pic][pic] [pic] There’s much ado about the new Proton Saga FLX, and for good reason – the entry-level offering from the company now wears a continuous variable transmission, and the variant also finally brings stuff like ABS and EBD to the playground, so you can expect that there are plenty of questions as to how the just-launched variant shapes up. Nothing like sampling the car then, and though it was a only a short workout, it did reveal enough about the new prospect and whether things buzz as well as the promise suggests. Full story after the jump. [pic] Proton arranged a test drive session of the P2-11C, to give the car its internal code, yesterday at its semi-high speed test track in Shah Alam, and also provide more detailed info on the changes and new tech featured on the FLX. While not radical in number, the revisions are nonetheless substantial, given that the FL Saga was introduced into the market less than eight months ago. Meaningful would best describe it. Leading the way in for the new is of course the CVT unit, which comes from Belgian manufacturer Punch Powertrain. No mention was made of the model being used in the FLX, but given specification requirements, it should be the VT2 that’s on the car. [pic] Plans for the introduction of a new drivetrain began at the end of 2008, and among the options looked at were five- and six-speed autoboxes as well as DCT, with CVT eventually being the pick....
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...1) What are the major differences between Proton Saga 1.3 FL and FLX model? (10 marks) PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. There are 6 series of Proton Saga. The first series is Proton Saga (1985-1991), Proton Saga Iswara/ Proton Saga Aeroback/ Proton Iswara (name based on a butterfly species in Sarawak) (1992-2003), Proton Saga LMST (2003-2008), Proton Saga BLM (2008-2010), Proton Saga Face Lift (FL) (2010-2011) and recently is Proton Saga Face Lift Extra (FLX) (2011-Present). Proton Saga 1.3 FL and Proton Saga 1.3 FLX is a new version of Proton Saga introduce last year. This 1.3 Saga is introduced to cater the people of middle and low income group. The first versions of Saga have been phase out because it is already in the market for 20 years. This is also the solution of increasing the new cars in the road of Malaysia. It is also the cash cow which will help to increase the revenue of Proton.The major differences of Proton saga 1.3FL & Proton Saga 1.3FLX are following ways:- PROTON SAGA 1.3FL | PROTON SAGA 1.3FLX | 4 speed Auto Box | 6 speed Auto Box | Max Power : 94hp(70km) / 6000rpm | Max Power...
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... | |5 | | |TOTAL | | | | | |FINAL MARK (40%) | | Hi ..Sir .. Question no 1: What are the major differences between Proton Saga 1.3FL and FLX model? Answer:- The Proton Saga is a subcompact car, formerly a compact car manufactured by Malaysian auto manufacturer Proton since July 1985. The Saga and its variants contribute to most of Proton's sales and revenues since its introduction. For nearly 22 years, the first-generation Saga is the longest surviving Proton model to date, ahead of Proton's mid-size car, the Perdana. The original Saga model was based on the 1983 Mitsubishi Lancer Fiore in conjunction with the agreement with Mitsubishi to produce Malaysia's own national car. In 2008, a successor designed in-house by Proton was launched...
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...presenter underlined the strategic alliance in the automotive industry with the real case of Proton and Prince Engine. Functional, dynamic and trading are the basic classification of strategic alliance. It is calls for the mutual bilateral benefits for both parties in the alliances. Success and failure of strategic alliance determines on the performance for both parties. Many of success story across the globe enjoying benefits from the strategic alliance over the past decade. In local automotive industry, Proton has started the strategic alliance with Mitsubishi and come out with "Proton Saga". At beginning, the alliance brought a good significant impact on the sales of "Proton Saga". However, the alliance with MG Roger did not seem worked well in the long run as it was collapse and acquired by other European Company. The presenter conclude that to deal with strategic alliance need to consider may factors so that it not may end up with failure. 1.2 Discussions There were several issue need to be further clarified. One of the issues was in dealing with strategic alliance, which part of business need to go for strategic alliance. The presenter has underpinned that strategic alliance can be done at any area of business as long as the both parties gain mutual benefit. It can be collaboration in the process, function such as supply and distribution function and so on. Alike the real case of Proton, the alliance focus was on the technology and product design. The process of designing...
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...Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985. The name "Saga" was chosen by Ismail Jaafar, a retired military soldier, and derived from "saga" (Adenanthera pavonina), a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after our first car was launched, we celebrated the official rollout of the 10,000th Proton The following year, we launched the Proton Saga 1.5l sedan and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunei, New Zealand, Malta and Sri Lanka. Soon after, Proton cars were distributed in the United Kingdom. In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. In 1996, we produced our 1 millionth. We progressed towards in-house engine operations in 1989. In our quest to upgrade our technological prowess, a Transmission Assembly Plant was also set up in Shah Alam. In 1996, we produced our one millionth car. This achievement was buoyed by several significant new model launches including the Proton Tiara, Proton Wira 2.0 Diesel and the two-door Proton Putra, in addition to our existing lineup of the Proton Wira, Proton...
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...COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTING SULTAN HAJI AHMAD SHAH CAMPUS MUADZAM SHAH, PAHANG ACSB 413 CASE STUDY “PROTON –FROM SAGA TO EXORA” PREPARED BY: BIBI SHAZREENA BINTI NOORZILA AC087143 MUHAMMAD SYAFIQ RAZELIN BIN ANIS ROZIDI AC088438 NOR AIME BINTI MOHD NOR AC088220 NURAINI BINTI ABDUL AZIZ AC088484 PREPARED FOR: SIR AZWAN ABDUL RASHID COMPANY BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian Prime Minister, Dato’ Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund Board and other local and foreign investors. Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products primarily in Malaysia. It also involves in the importation, distribution, and wholesale of motor vehicle and related parts; development and management of properties, as...
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...OVERVIEW Proton Holdings Berhad (PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company following the wishes of former Prime Minister Tun Mahathir Mohammad until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units. That same year a distribution agreement with a UK dealer was made in order to ship Sagas over to the British Isles but that would materialize only in 1989, when 150,000 units were already produced and plans for engine assembly plant were already under way, the inauguration being celebrated in 1991. A new model, the Proton Iswara was launched in 1992 and then in 1993 the Wira, a model based on the Mitsubishi Colt, which enjoyed moderate success with 220,000 units sold over 2 years. In 1994, the Proton Satria joined the model line-up and in 1996 the Proton Tiara. With thousands of models sold...
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...Proton’s External Environment Analysis Contents Introduction 4 PART: 1 Proton Introduction 4 About Proton 4 PART: 2 Proton’s External Environment Analysis 5 2.1 PESTEL Analysis 6 2.1.1 Political and legal factors 7 2.1.2 Economic Factors 7 2.1.3 Social-Cultural Factors 8 2.1.4 Technological Factors 8 2.1.5 Environmental Factors 11 2.2 PROTON’s SWOT Analysis 12 2.3 Industry Analysis 12 Proton five forces model 13 2.3.1 Threat of New Entrants 13 2.3.2 Bargaining Power of Suppliers 13 2.3.3 Bargaining Power of Customers 14 2.3.4 Threats of Substitutes 14 2.3.5 Competitive Rivalry between Existing Players 14 2.4 Some other external factors 15 2.4.1 Change in Customer Demand 15 2.4.2 Globalization 16 PART: 3 17 Recommendation 17 3.1 How can we deal with the pressure of innovation? 17 3.2 Cost Control 19 3.4 Innovative feature’s pricing decision 20 3.4 Dealer knowledge in customers 20 Conclusion 20 References 22 Appendixes 25 Appendix-1 Supplier spending on R&D 25 Appendix-2 Changes in external force 25 Appendix-3 Critical industry skills 25 Appendix-4 Expected challenges of automotive industry 26 Introduction The report is going to conduct Proton external analysis and the report has been divided into main three parts. The first part will be discuss some background of the company. The secondary part complete external analysis through using PESTEL, SWOT and Porter five forces model. The third and last part...
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...PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control. Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach...
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...CONTENT NO. | PARTICULAR | PAGE | 1 | BACKGROUND OF PROTON | 2 | 2 | PORTER’S FIVE FORCES MODEL | 5 | 3 | SWOT ANALYSIS | 10 | 4 | TOWS MATRIX | 13 | BACKGROUND OF PROTON Figure 1 Global PROTON Logo Perusahan Otomobil National Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato’ Seri Mahathir Mohamed, who had originally conceived the idea of a Malaysian car. PROTON’s main plant in Shah Alam, with an area of 923 900 sq. meters, was originally designed for a capacity of 80 000 units per year. In 1997, capacity increased to 230 000 units per year with the construction of the Medium Volume Factory, which is next to the Main Plant. Today, the Shah Alam factory is capable of producing 240 000 vehicles per year. Besides being shareholders, Mitsubishi Corporation and Mitsubishi Motors Corporation are also PROTON’s technical assistance partner and component supplier. PROTON has a total of 11 subsidiaries and 11 associate companies, which are involved in manufacturing, research and development, sales and service activities. In December 30, 1996, marked the launch of the Proton Putra, a two-door coupe, as well the production of our millionth car from the Shah Alam plant. PROTON made a major step in upgrading its engineering capabilities...
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