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Proton Swot Analysis

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Business environment factors – INTERNAL (SWOT)
Overview of internal business environment. Identify and describe the internal factors in details.
How the environments affect the running of the business

The internal and external environment is constantly changing and has significant effects towards the operation and profit level for a company. Therefore, it is important to conduct the situational analysis in order to improve the understanding of the various factors that affecting the company as well as the position and market share.
For now as we are researching on this company PROTON which is in the automotive industry and known as the first Malaysian car manufacturer. We are going to use the SWOT analysis to effectively organized information obtained from the market situation assessment.
The SWOT analysis organizes the information from the situation assessment into four categories. Strengths and weaknesses represent the internal assessments of the firm’s current capabilities. However, opportunities and threats are external assessments which analyse a firm’s performance.
Strengths are the qualities that enable us to accomplish the organization’s mission. These are the basis on which continued success can be made and continued/sustained. Strengths can be either tangible or intangible. Strengths are the beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. Examples of organizational strengths are huge financial resources, broad product line, no debt, committed employees, etc. (Kotler, P. and Keller, K.L. 2009)
Weaknesses are the qualities hat prevent us from accomplishing our mission and achieving our full potential. These weaknesses deteriorate influences on the organizational success and growth.

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