"Nearly all men can stand adversity, but if you want to test a man's character, give him power." The preceding quote was by none other than our 16th President of the United States, Abraham Lincoln. Leaders of this caliber, such as Abe, understood the importance of character and how it can be influenced greatly under the presence and guise of obtaining and using power. Whenever someone possess the ability to greatly affect and alternate the course of people's lives and the events surrounding those environments, there's a measure of what type of individual the person is, which is dependent upon their choices. If someone holds on to that magnitude of power, questions arise: Will that person use this influence for only their own self-interest? …show more content…
However, for those who are wicked and deceitful, they will be destroyed by their own transgressions. Think of the business model again; if the same business were engaging in unethical practices, that behavior will also market itself to the world. However, this time, the market will avoid the business, because people do not want to do business with an individual or an organization who's known for deceiving clients and acting in a thievery manner towards partners. Since there's too much risk to be a victim of some financial transgression or some other criminal activity, people distance themselves from unethical companies. This results in the collapse and liquidation of the company, since no one wants to do business with a deceitful entity. Rule about marketing, especially when it comes to character: a person will tell three or four friends about a business if they have a positive experience, a person will inform ten or more friends if the experience was negative. The same