...20, 2014 Prepared by John Dunn Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 2.1 Market summary 3 2.2 SWOT analysis 4 2.3 Competition 5 2.4 Services 5 2.5 Keys to success 6 3.0 Marketing Planning 6 3.1 Target market 6 3.2 Positioning 6 3.3Marketing mix 7 4.0 Implementation and Control of the Marketing Plan 8 5.0 Summary 10 6.0 Appendix: Financial Analysis 10 7.0 References 14 1.0 Executive Summary On November 2004, after 11 strong seasons of minor league hockey at the DCU center in Worcester, MA the city’s team, the Worcester Ice Cats announced that they would be moving to Peoria, Illinois. During this time, attendance averaged around 7,000 fans per game and provided an economical and fun night out for adults and kids alike. After a brief hiatus of two years, San Jose moved their affiliate to the city however the results were not like past years. As ticket prices rose and the product on the ice declined with several non-playoff seasons, attendance averages dropped to just over 4,000 (figure 1) and the cost of sending players across the country weighed heavily on the parent club. Although there have been bumps and struggles, Worcester remains a strong market for a professional hockey team, especially one with ties to a local NHL club such as the Boston Bruins. Boston’s current AHL affiliate is in Providence, RI but their ECHL affiliate is in South Carolina. Having the brand recognition of the black and...
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...In 1920, the Nineteenth Amendment to the Constitution finally adhered to their wishes, giving women the right to vote. Despite these important steps, women in the United States, a nation founded on the ideals of freedom and equality, continue to battle for equal rights. A key moment in this fight for equality occurred in 1972 with the passage of the Title IX Amendment to the Equal Opportunity in the Education Act. Title IX states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance" (Sadker par. 2). This piece of legislation has had a profound impact upon college athletics. The National Collegiate Athletic Association (NCAA) has interpreted Title IX as requiring an equal opportunity for male and female athletes at our nation's universities. More specifically, the NCAA has ruled that in order to uphold Title IX, the money spent on male and female sports must be equal, as does the proportion of male to female athletes at an institution. Though on the surface Title IX would seem to guarantee equality between the genders in collegiate athletics, the practical applications of the law have led to the elimination of...
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...ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 11-1-2011 The Effects of Social Media on College Students Qingya Wang Johnson & Wales University - Providence, qaw733@jwu.edu Wei Chen Johnson & Wales University - Providence Yu Liang Johnson & Wales University - Providence, yul118@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Education Commons, and the Social and Behavioral Sciences Commons Repository Citation Wang, Qingya; Chen, Wei; and Liang, Yu, "The Effects of Social Media on College Students" (2011). MBA Student Scholarship. Paper 5. http://scholarsarchive.jwu.edu/mba_student/5 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Running Head: EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS 1 The Effects of Social Media on College Students Qingya Wang, Wei Chen, and Yu Liang Johnson &Wales University Feinstein Graduate School RSCH5500-Research & Analysis Submitted to Professor Martin Sivula, Ph.D. November, 2011 Peer Reviewers: Frederic Juillet , Anne Catelotti, Jennifer Gay, Rohan Kichlu, Christina L. Blundin, and Volha Ban 2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As...
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...ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 11-1-2011 The Effects of Social Media on College Students Qingya Wang Johnson & Wales University - Providence, qaw733@jwu.edu Wei Chen Johnson & Wales University - Providence Yu Liang Johnson & Wales University - Providence, yul118@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Education Commons, and the Social and Behavioral Sciences Commons Repository Citation Wang, Qingya; Chen, Wei; and Liang, Yu, "The Effects of Social Media on College Students" (2011). MBA Student Scholarship. Paper 5. http://scholarsarchive.jwu.edu/mba_student/5 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Running Head: EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS 1 The Effects of Social Media on College Students Qingya Wang, Wei Chen, and Yu Liang Johnson &Wales University Feinstein Graduate School RSCH5500-Research & Analysis Submitted to Professor Martin Sivula, Ph.D. November, 2011 Peer Reviewers: Frederic Juillet , Anne Catelotti, Jennifer Gay, Rohan Kichlu, Christina L. Blundin, and Volha Ban 2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As...
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...ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 11-1-2011 The Effects of Social Media on College Students Qingya Wang Johnson & Wales University - Providence, qaw733@jwu.edu Wei Chen Johnson & Wales University - Providence Yu Liang Johnson & Wales University - Providence, yul118@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Education Commons, and the Social and Behavioral Sciences Commons Repository Citation Wang, Qingya; Chen, Wei; and Liang, Yu, "The Effects of Social Media on College Students" (2011). MBA Student Scholarship. Paper 5. http://scholarsarchive.jwu.edu/mba_student/5 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Running Head: EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS 1 The Effects of Social Media on College Students Qingya Wang, Wei Chen, and Yu Liang Johnson &Wales University Feinstein Graduate School RSCH5500-Research & Analysis Submitted to Professor Martin Sivula, Ph.D. November, 2011 Peer Reviewers: Frederic Juillet , Anne Catelotti, Jennifer Gay, Rohan Kichlu, Christina L. Blundin, and Volha Ban 2 EFFECTS OF SOCIAL MEDIA ON COLLEGE STUDENTS Abstract As...
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...Accordingly, there are approximately 2,500 students graduating each year, all wanting to graduate and work. Furthermore, each youth may have it all intended that they would finish school, get a job and go to college. A recent study show that, “Nearly 11,000 young Bahamians on New Providence are unemployed, of whom 13 per cent have given up looking for work…” deceive that the Bahamas employment rate is in top shape to recruit such numbers of graduates. Which job is there to truly give to the young Bahamian men and women? “Aint ‘nothin’ out there in ‘da world, aint no job; just crime and poverty” –Devana Munroe. Hence, one may say that, this statistical 13 percent of youth have realize that employers have short listed the Bahamian young people....
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...Developing an Effective Health Care Workforce Planning Model Contents Executive Summary...................................................................................................................1 Getting Started with a Workforce Planning Model .................................................................2 Data – Collecting, Understanding, and Using ........................................................................3 Strategy – Understanding and Addressing the Business Need .............................................9 Planning – How to be Prepared for the Future .....................................................................12 Evaluation – Understanding Success ..................................................................................21 Conclusion ...............................................................................................................................23 Literature Review ....................................................................................................................24 Acknowledgements.................................................................................................................26 Executive Summary is aging at a rapid rate; health care reform is expected to bring millions more patients into the system; and there are anticipated shortages in numbers of trained health care professionals to care for these patients. Therefore, the need to start now to develop more effective and efficient...
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...TAKE-HOME GRADED CASE ANALYSIS ASSIGNMENT: “PEOPLEAHEAD MARKETING PLAN” 1. DEFINE each of the following sections of the PeopleAhead Marketing Plan: a. Executive Summary: An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. b. Strategic Objective: Strategic business plan objectives provide the specific details about what a company's expectations are for meeting there identified goals. While goals are broad, objectives must be clear enough that, after the plan has been implemented, two independent observers can tell whether or not the objective has been met. c. Situation Analysis: Second step on the Marketing Plan; uses SWOT analysis that assesses both the internal environment with regards to it Strengths and Weakness and the external environment in terms of Opportunities and threats. d. Marketing Strategy: A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage. e. Marketing Mix: (Four Ps) product, price, place, and promotion. The controllable set of activities that a...
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...The State of Oregon’s Nursing Schools and the US Nursing Shortage Analysis by Bridget Nickerson Introduction * The United States has been aware of an impending shortage in the qualified nursing staff of US hospitals since the late 1990’s. Oregon actively began addressing the problem in the early 2000’s. The state of Oregon has Sixteen Associate degree programs for Registered Nurses, and six baccalaureate degree programs (offered at 10 universities). There are currently four universities that offer RN to BSN completion programs; however, only Portland State University and Oregon Health Sciences University (OHSU) offer advanced degree programs (MSN & PhD). * I have a long-term career goal of breaking into the field of public health administration. From my experience working at OHSU I’ve gotten firsthand knowledge of how interconnected a health system is with the education and research institutions. I believe that it is this symbiotic relationship that will creates excellent care providers and in turn leads to exceptional patient care. Therefore, I chose this topic as I believe the relationship between Oregon healthcare providers and Oregon educational institutions is vital to the analysis and search for solutions to the current healthcare crisis facing the US. The Problem The United States is currently experiencing a Nursing shortage that will get exponentially worse in the next 10 years. The state of Oregon is no exception to this trend. There...
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...educated at an English School, the head-master of which was his father. His childhood was not at all happy; he describes this period of his life as "…something associated with violence, cruelty, evil across the way". Graham often skipped classes in order to avoid the constant bullying by his fellow classmates. At one point Greene even ran away from home. When Greene began suffering from mental and emotional problems, his parents sent him to London for psychotherapy by a student of the famous Sigmund Freud (1856–1939). Greene actually found the psychoanalysis to be very interesting and remained fascinated by dreams for the rest of his life. While he was living there, Greene developed his love for literature and began to write poetry. In 1922 Greene became a student of Balliol College, Oxford. At the age of twenty-two he became sub-editor on the staff of a newspaper The Nottingham Guardian. It was during this period that his first novel, “The Man Within", was written. As an undergraduate at Oxford College, Greene studied modern history. In 1925, he published his first book, a collection of sentimental poetry called "Babbling April". After graduating, Greene worked as a journalist in Nottingham and in 1926, he converted to Roman Catholicism. Greene married Vivien Dayrell-Browning in 1927 and they had two...
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...------------------------------------------------- TABLE OF CONTENTS CHAPTER PAGE 1 The Problem……………..……….…………………………….1 Introduction…………..………..……………………………….2 Scope of the Study…………..……………..………………….3 Statement of the Problem……..……………………...………4 Importance of the Study…..……………..…………………...5 2 Review of Related Study…….…………….………………….6 3 Research of Methodology……………...…………………….7 Research Design (Survey, Interview)………….……………8 Research Instrument…………………….…………………….9 Research Population………………………………………...10 4 Findings……….………………………………………………..11 5 Conclusion……..……………………………………………….12 Recommendations……………………………………………………...13 Bibliography…………….……………………………………………….14 Appendices……………………………………………………………...
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...USING INTERNAL RESOURCES:.............. 7 1. Identifying Sources of Information ........................................................................................ 7 2. Gathering Existing Data ....................................................................................................... 10 3. Normalizing Data ................................................................................................................. 12 4. Analyzing Data..................................................................................................................... 13 Demographic Analysis ..................................................................................................... 14 Workbook B -2- Conducting Secondary Research OVERVIEW OF SECONDARY RESEARCH Sometimes secondary research is referred to as community assessment, needs assessment, or situation analysis, but we use the term to mean: (1) collecting hard data that already exists about a community or communities targeted for your study; and (2) taking an initial look at communities’ experiences with OST programs. There are two goals: Narrowing the focus of your research. Generating a list of questions you will...
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...Through research, this paper will offer an in depth analysis of The Bahamas and the International Government and will elaborate on the struggles that the Bahamian populace had to endure to create an identity, and find its place among the many countries of the world. In addition, it is expected to identify the historical, economic, and social impacts that shaped The Bahamas as we are today, The afore mentioned elements will be further illustrated to clearly define the Bahamas Government yester-year to the present time. The Bahamas is an archipelagic nation that spans some 1000’s of miles across the Atlantic Ocean. It is comprised of over 700 islands, including rocks and cays. Its closest neighbor to the North west a mere 40 miles away is the United States of America, and to the South, The Caribbean and to the West and to the East, the Atlantic Ocean, which is a divider between the Bahamas and Europe and Africa. The geographical layout of the Bahamas aids in further understanding of the evolution of Bahamian Government. Even though the struggle that marked the way to a majority-ruled, independent nation we still struggle as Bahamians, we still seek to fulfill the final phase of emancipation and become economically empowered, realizing at long last the dreams of those enslaved ancestors to truly become free and independent men and women, responsible and accountable for our own destinies, and limited only by our own imagination, we must demand from those who desire to sit in...
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...9-809-009 REV: DECEMBER 7, 2009 NOAM WASSERMAN RACHEL GORDON Playing with Fire at Sittercity (A) In August 2006, Genevieve (“Jeh-neh-veev”) Thiers, founder and CEO of Sittercity.com, looked over at Dan Ratner, Sittercity’s vice president and her boyfriend of five years. It had taken her six long years to build Sittercity into the nation’s leading babysitting Web service. Thiers had begun Sittercity in 2001 in Boston as a way to connect babysitters and parents online, at a time when no one else had thought to manage caregiving connections via the Web. She had started the company right out of college while working full-time, but by 2006, Sittercity had sitters available across the country, was larger than all of its competitors combined, and Thiers still owned two-thirds of the venture. The company now had plans to add pet, elder-care, house, and tutoring services in 2007, and Thiers wondered what other challenges she and Ratner would face as she continued to grow her venture. Born to Babysit Thiers liked to joke, “As the oldest of seven kids, babysitting is in my blood.” At the age of 11, Thiers and her twin sister began babysitting in her hometown of Langhorne, Pennsylvania. From the outset Thiers enjoyed babysitting. She saw it as a way to escape from home, meet new people, and “raid a fridge that wasn’t mine.” At first they sat for children who lived on their immediate block, but by the time the two turned 15, they were babysitting throughout the neighborhood...
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...Dan Nicolosi Business Major at Bryant & Stratton College Student in Mrs. Schwartzman’s Marketing Management Class Marketing Plan for the Finger Lakes Regional Burn Association Designed for the years 2015-2020 For Mr. Paul Shwartzman Submitted on the Date of December 4, 2014 Introduction History of the Finger Lakes Regional Burn Association (FLRBA) Founded in the late 1980’s and formerly incorporated as a 501c3 in 1989, the Finger Lakes Regional Burn Association (FLRBA) is a non-profit organization committed to primarily serving residents of the Finger Lakes regional and occasionally beyond regardless of social or economic status. The idea for the burn association was first proposed by the Monroe County Fireman's Association. The staff at the Strong Memorial Hospital Burn Unit was receptive to the idea and organizational needs were established. The Rochester Fire Department was then brought into the organization. Since then, the association has grown to include other elements of the fire services as well as members of the emergency medical services, and interested professionals from throughout the community. The organization works to insure that anyone impacted by a burn related injury receives the necessary resources on their road to recovery while raising fire and burn prevention awareness. The initial goals established in 1988 still stand today. They are to present burn and fire prevention information to the community, to provide support to burn survivors, to...
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