...Marketing Learning Transfer The Four Ps: Controllable Marketing Mix Factors Tools to develop a complete marketing program to reach the target market consumers. Product. A good, service, or idea to satisfy the consumer’s needs. Price: What is exchanged for the product. Promotion: A means of communication between the seller and buyer. Place. A means of getting the product to the consumer. The 4 Ps elements of the marketing mix must be blended to produce a cohesive marketing program. Consumer Purchase Decision Process and Experience The stages a buyer passes through in making choices about which products or services to buy is the purchase decision process. This process has five stages: Problem Recognition. The initial step in the purchase decision, is perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. Information Search. After recognizing a problem, a consumer begins to search for information. First, you may use internal search (scan your memory for previous experiences with product or brand). In other cases you can you external search for information. The primary sources for external information are: personal sources, public sources and marketer-dominated sources. Alternative Evaluation. The information provided might be inadequate because it does not contain all the factors you might consider when evaluating a product. These factors are a consumer’s evaluative criteria. Purchase Decision. Having...
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...To our supportive Schools Division Superintendent Madam Luz C. Ariola, to our Assistant Schools Division Superintendent, Estrelita Cunanan, to our dedicated Principal Mrs. Estrelita D. Lecaros, to our Guidance Counselor Mr. Ronald P. Balatbat, to our beloved parents, teachers and staff, to my fellow graduates and to our friends and visitors who came to witness this graduation ceremony, a pleasant afternoon to all. It is not what a man eats, but what he digests that makes him strong not what he gains, but what he saves that makes him rich, so it is not what he reads or hears, but what he remembers and applies that makes him learned; when he is learned that is the time that he builds. It is said that it is in school where the youths are molded and their skills are developed. All these developed skills and good values taught in school will never be appreciated unless they are shown, felt and put into practice. We strongly believe that education is concerned with the development of the whole being. Therefore, even as the life of the mind is strengthened together with the physical self, the moral fiber must likewise be boosted. For true education will really guide to guarantee dynamic support, service, technology, meaningful economic and social development necessary to lay a strong foundation for growth and progress. Thus, this learning becomes a gift. It is a gift because there is a Giver, our Father in heaven. It is a gift because there are givers. They are our teachers, who...
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...1. When is the Graduation Rehearsal? Rehearsal will be held on Thursday June 7, at the WA State Trade and Convention Center in Seattle, from 10:00 a.m. to 12:30 p.m. School buses will leave the MIHS bus loading zone on 92nd Ave SE by 9:30 a.m.sharp [following the senior breakfast] to take you to the rehearsal. Buses will return to school by 1:00. EVERYONE WILL RIDE THE BUS TO AND FROM COMMENCEMENT REHEARSAL. In order to prevent embarrassment to yourself and to your class, you must be familiar with your role in the commencement ceremony. IF YOU DO NOT ATTEND THE REHEARSAL YOU WILL NOT BE ALLOWED TO PARTICIPATE IN COMMENCEMENT. Please wear usual school clothing to the rehearsal. At rehearsal the commencement ceremony will be explained and you will slowly "walk through" it [more than once] in its entirety. This will be your only chance to learn your role in the program. DO NOT BRING CAPS AND GOWNS TO REHEARSAL. Use of alcohol or any controlled substance will not be tolerated, and anyone violating this policy will be dealt with as follows: • You shall be taken from the immediate area, your parents will be contacted and requested to come and pick you up. • Those not participating in the commencement rehearsal shall not be allowed to participate in the commencement ceremony that night. 2. Where is the Ceremony? How do we get there? Where can we park? The Washington State Convention & Trade Center is located in downtown Seattle with the main entrance on the corner...
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...psychologist, clinical psychologist, forensic psychologist and journalist. This assignment will talk about the prospective career choices that can be made with either a Degree in Psychology or Mass Communication should the members of this group are unable to secure the jobs listed above. Three alternative job options will be highlighted, which includes jobs in the field of Advertising, Public Relations and Human Resource. Advertising For a job as an Advertising Sales Executive, the academic requirement is to have a Diploma/ Higher Diploma/ Degree in Marketing/ Business/ Advertising/ Media & Mass Communication or equivalent. The job also requires a minimum of two years working experience in the field. After graduation, the skills a graduate will have acquired will include the ability to come up with creative designs with Photoshop and Illustrator, have an understanding of media use and ethics as well...
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...Career Planning for Graduating Marketing Students The increasing number of education institutes leads to huge amounts of fresh graduates entering any industry, market or looking for any sort of employment. They will definitely face and encounter problems and obstacles when searching for a career to establish themselves in. Marketing graduates will have to decide weather they choose to work in the private or public sector. With the rising number of graduates, more jobs have to be created to ensure that the young generation has a secure future. A lot of graduating Marketing students may have had the past experience in working, full-time or part-time jobs facilitate and help in understanding the working nature with relation to what they are studying in college or university. Parallel with that other freshly graduated Marketing student may not have any experience in a situation where they have to look and search for suitable jobs. Graduating Marketing students must overlook the fact that having a clear target in where they are to work and establish a career is much better off than sending countless resumes in the office. Efficient career planning has assumed great importance in today’s competitive job market. In order to excel in our chosen field, we need to be completely focused, the basic knowledge and skills, and posses a genuine interest for the field. Career Planning refers to the process of continuously managing your professional work. It assists people in defining their...
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...Graduation Day A lengthy four years of high school really set the stage for a great graduation. Graduating from high school became the single most important event in my life so far. Being a part of Wake Forest-Rolesville’s 2011 graduating class was a special moment. This moment is very significant to me because it was a long term goal that I had set out to accomplish, and I succeeded in doing so. Of course I felt accomplished after graduating high school, but I also realized many new doors would open for me. As a high school graduate I became eligible for higher education. Being able to attend college is essential for trying to achieve my life goals. Graduating from high school meant that I was just one step closer to achieving these life goals. A Painful Strand The death of my grandfather played a major role in my growth as a young man. His death did more than just show me that his time was up. I recall this experience being one of my most difficult. This was my first time ever witnessing death, seeing my father cry, and attending a funeral. Watching my grandfather pass away and my father cry were both very painful experiences. I had never planned nor prepared myself for anything like that. The pain and sadness that came along, transformed me into a cold hearted person. Taking on this new change required me to grow up much faster than planned. The growth took place because, I lost interest in many of the activities and trends a teenager might find attention-grabbing...
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...Case study 1 Jeremy, age 17, will be graduating from high school in the spring. His mother, a single parent, tells you that she is concerned because graduation is quickly approaching and Jeremy has made no plans for what he will do with his life after graduation. Whenever Jeremy mentions the topic, his mother tells him, this is what you must do, and begins to outline the steps he must take. Jeremy just walks away. Jeremy's mother comes to the clinic to seek help from the nurse. She asks, 'What should I do?' Discuss the nursing response and interventions for Jeremy and his mother. Case Study 2 A 15-year-old type 1 diabetic girl’s parents are afraid that she misses insulin shots. The girl complains of excess supervision and of not being able to socialize as much she would wish; she says her parents look after her as if she was 9 years old. Case study 3 Julie, 12 years old, is brought to the nurse practitioner's clinic by her mother. Julie has started to develop breast tissue and some pubic hair. Both the mother and daughter are concerned because Julie has been having increased vaginal discharge. Julie tells the nurse, ‘I wash my private area every day, but there is still fluid coming out’. Discuss the nursing response and interventions for Julie. Case Study 4 Cho Chung is a 15 year old girl brought to the clinic by her mother for her annual school check-up. During your assessment, you measure Cho’s weight at 110 pounds and her height at 60 inches. As the...
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...Speech Analysis Paper Oprah Winfrey Stanford University Graduation 2008 This speech was about three lessons that Oprah Winfrey has come across in her professional and personal life. She talked about striving to be yourself and not anyone else and how you can grasp failure and turn it around by embracing it and finding the solution, and lastly how happiness comes when you give back to others. Her first lesson was about striving to be your own self; she talked about in the beginning of her professional career when she had a job in Baltimore as a news anchor. She was constantly holding Barbara Walters as the image she wanted to be in her career and wanted to be like. So she was always trying to talk like Barbara, look like Barbara and act like Barbara… And she kept getting it wrong. She felt the need to be spontaneous and more of herself when she would read some of the headings…. Especially upsetting headings with disasters involved. So she would sometimes not pre-read any of headings until she was live so it would come across more realistic. She once covered a story of a horrible fire and afterwards ran to the scene and helped the fire victims by providing blankets. She never lost her empathy. She ran into some barriers during this job that ultimately helped her find her true purpose in life. The first barrier was that her boss let her know that they did not like the way she looked, and that they wanted to give her a new name that they thought would be more “friendly” and...
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...Crisostomo, Debberose B. BS ECE – 2B Still Struggling for something to write about myself, I spent hours staring at a blank sheet of paper but end up with nothing. But then, tears started to fall, I do not even know why, I just felt like crying tonight. It seems like years that I have forgotten how to cry. It seems like a lifetime that you have been gone. It seems like forever with you will never come. Memories came crashing on my mind giving me headache. Blurred visions, faces, scenes and places, until it all get clear. It was a rainy afternoon when I met you at the playground. I am crying because my mother scolded me. Until someone reach my hand and gave me a lollipop. I don’t know why but I started to laugh at you. Seeing you with that epic face, it’s just priceless. You look like a pitiful child that has found a helpless kitten. Of course, I have taken that lollipop but I did not eat it until now, maybe the ants does. We played in the rain, rolled in the mud and chased after one another. Our friendship grows as the flowers bloom in the field. We went to the same school and graduated elementary. Even in high school, I am very happy that we are in the same class. Again, our friendship grew deeper as we talked about each other’s problems and secrets. We are always mistaken lovers because we are always together in everything we do, even in the club we joined in, eating in the cafeteria, and going home. I thought those days will never end. But that was before. Until...
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...My Experience My Experience Glenn T. McCain Jr. Psy/230 One experience that has influenced my personality would be my decision to move from Nevada to New York after graduating high school. Two months after I graduated I left home to move to New York and attend a university there. I didn’t know anyone, and I had no idea what to expect. I had always been a pretty quiet person, and I often found it hard to make friends because of how shy I was. Several weeks after arriving on campus I realized that if I wanted to fit in I would have to become more outgoing and personable. I began joining groups and socializing with people in my dorm. After several months in New York I noticed a significant change in my personality. I was more open with people, and I was not the shy and quiet girl that I had been throughout high school. I believe that my personality has been determined by both my environment as well as genetic influences. Like my mother, I seem to have a problem with high anxiety and depression. I would say that these particular factors of my personality are genetically influenced. Obviously my environment has had an impact on my Personality as well. The life-changing event of me moving across country by myself Helped shape my personality and made me more open to new experiences. I think That when it comes to ones personality environmental influences as well as genetic influences .both play important...
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...INTRODUCTION In this fast growing generation, students study hard to finished their degree and deserve to live the life they dreamed, They are expecting that life will be easier after earning a degree as they open a door for a new chapter of life after graduation. In the year 2008 according to POEA, minimum wage of salary was hard to come and graduates who want to go abroad but they can not immediately qualify for employment overseas due to lack of the necessary experience required by foreign employers. This 2013, Hospitality Industry encourage students to be a part of them as they face the economy with their growing and developing industry modernized lodging establishments and newly ways of serving customers are the stepping stone of the said industry. And as one of the major contributor of the 5 star Hotel Manila in Alabang believes that the “Time is ripe for a tourism booms in the Philippines.” Hoteliers promotes Philippines as the number one Hospitality Industry country and there’s no doubt by that through their performance showed through out this year. Company urged students to be skillful and knowledgeable as they enter in a world of Hospitality Industry. Hospitality environments are very dynamic and no matter what area appeals to you, opportunities are waiting for you to fill them. Students are expected...
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...basketball team, and he’s the heartthrob of our school. OH my gosh! His name? Guess what? who? Robbie Satillian isn’t sweet? Oh my gosh we became friends. We became friends. Later more than that after one year of relationship, we decided to settle down the marriage that cut-off the ties of our families and since his parents disagree that’s why he was not supported on his studies. So I decided to give up my studies and work as a sales lady in the supermarket. Then one night he returned home, he asked for money but I can’t gave him for I just gave him last night, so he walked out the door and the next day he returned home, he was cold as ever and hard as a stone. One day his graduation came I was so happy. I expected Robbie to invite me but he never said a word. I didn’t mind it. I still attend his graduation ceremony and when his name was called with a degree of medicine a suma cum laude Robi Santillan, I shouted with glee! When i stood up I was shocked when another girl stood up, and gave that medal to him. I’m supposed to give that medal and pin that ribbon, because I’m his wife, I’m his wife right? I AM HIS WIFE! With that unpleasant thought fain when he returned home that night, I confronted him. “Robbie, who was that girl?” I asked. He answered, “It’s none of your business” he said but Robbie I’m your wife, “You’re just my wife” Robbie how could you do this to me? I gave up my studies and worked...
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...Graduation is the action of receiving or conferring an academic degree or the ceremony that is sometimes associated, where students become graduates. The graduation ceremony is a cultural tradition that is considered a rite of passage. The ceremony marks a transition from one stage in a student's life to another. Before the graduation, candidates are referred to as grandaunts. The date of graduation is often called graduation day. The graduation itself is also called commencement, convocation or invocation. In case of study and education graduation is the meaning of getting a higher degree of three years after 10+2 from a university or college, but that degree must come under the degree of graduation. Quite apart from that though, the graduation ceremony fulfills an essential human function as a ritual of transition, in this case marking the move from student to worker. The whole idea of graduation is believed to have started in the 12th Century, introduced by scholastic monks who wore robes during the entire graduation ceremony. It has kept on evolving ever since. Gill, L. (2012, January 15). Convocation and its importance. Graduation. Retrieved August 7, 2012. Scholars, especially anthropologists, consider graduation to be a rite of passage. A rite of passage is a ritual that marks a change from one stage of life to the next in a person’s life. The pomp and ceremony of the graduation ceremony can lend itself to accusations of irrelevance and elitism. Such criticisms I think...
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...Homework 1 Hua Jin Ling 305W August 31, 2011 1. I wrote a diary on my blog on the commencement at Grossmont College on May 31st 2011. I had waited the graduation ceremony for a long time. It was a very special and significant day, since I came to the United States. Also, it was a kind of accomplish for studying in the abroad. My short plan was to graduate community college and transfer to the 4 years university when I started the first semester at Grossmont College. During the college period, I tried my best to attend every class, do homework, and prepare exams. Almost three years studying in the foreign country was not an easy thing. After some endeavor, I graduated with honor. After the commencement, I had an unknown feeling to push me write something on the blog. 2. The feeling to write was very strong that night; therefore, I decided to write something to memorize the wonderful day in my life. I wanted to retain the moment and stay in that moment. In the several years later, when I read the diary, it will take a journey to that moment. Probably, I will have the same feeling as I had on the commencement. It was the best way to keep memory perfectly. 3. My purpose in responding to the call to write was to take down the beautiful memories of life and to share the experience with my family and friends. I wanted to let them know I really made great efforts. Moreover, give them a message that if you are willing to put in the effort, their goals can become within...
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... Coming to a decision in what you want to do after high school? Do you want to go college, join the military, or work a nine to five? These are some of the positive decisions we make in changing our lives from adolescents to an adult. The Question is how I made the right decision. Graduating from high school was the proudest day of my life. I begin thinking to myself “World here I come”. I was ready to get a job and start my career. Not even considering college and what it takes to get there. Upon graduating I started looking for work immediately. Looked in the newspaper and submitted resumes. I even applied for jobs online. It took months before someone replied. Six months shortly after graduation, got a phone call from a company about an administrative position. They wanted to interview me for the job. Was very excited, even begin preparing myself for the interview. Went out bought formal clothing and got my hair done. That couple of days I was ready for my interview. Upon arriving to my interview there were two other people ahead of me. There was a guy with casual clothing, a lady with formal attire and an associate’s degree in communication. When it was my time to interview I learned I was not qualified enough. The qualification for the job was some one with a degree and experience. Considering I was fresh out of high school with no work history it wasn’t looking good. Since I knew I wasn’t getting the job I went on ahead and...
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