...Have you ever heard of the Xbox and PS3 controversy? I have been an Xbox player for about five years now. I have found out that people have mixed feelings about Xbox and PS3. I like Xbox better because of the game variety and cool features. People argue anywhere from which company is better to the controllers. This controversy has been going on ever since the PS3 was released. The biggest arguement is about the online play. Even though Playstation is free, it has some disadvantages compared to Xbox. According to IGN, Playstation has a smaller game variety compared to Xbox. PS3 also gets downloadable content later than Xbox. For a year of Xbox live it is sixty dollars. I think it is worth paying for online because Xbox has more features. One key thing that Xbox has is party chat. Party Chat allows you to talk to all your friends while they are playing different games. On PS3 there is still messaging friends but in order to talk to them both of you have to be playing the same game. As I mentioned earlier the PS3 has a less game variety than Xbox. A couple of key games that Xbox has that PS3 does not is Halo, Gears of War, and Fable. Halo is one of the best selling games of all time. Gears of War and Fable have also been really popular. Although Xbox has more games, According to IGN, most people would pick the Playstations graphics over Xbox.PS3 also has a few games that Xbox does not have including MLB The Show which makes sports gamers mad. There are also a number of accessories...
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...integrated marketing communication tools whilst measuring the environment (context) that they operate under while providing several suggestions of improving their communications to parties internally and externally. There this group is consisted of 3 members and the chosen industry and organization for this report is gaming consoles; Microsoft Xbox. While conducting our research on the context of the industry and Microsoft Xbox, several marketing tools were used to acquire this information. With the utilization of Asteroid Tabulation, we were able to acquire supporting information on consumers. This information would involve the use of the Roy Morgan surveying data base. By conducting marketing research through the use of Asteroid and Roy Morgan resources the group was able to determine and observe formalities, and purchase and consumer behaviour of the customers. Other areas of context of the gaming console industry were analysed, one of the areas included the way Microsoft Xbox has communicated to prospective customers and current customers. In terms of marketing perspective; we will discuss the ideologies and perspective Microsoft Xbox are communicating to their customers. A situation analysis is also conducted in terms of the environment Microsoft and other gaming console company’s face. As competitors also determine the behaviour of how a corporation will behave, therefore to determine decision making in response to competitors, A SWOT analysis is conducted to identify...
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...PS3 VS. Xbox Comparison report Millions of people worldwide own game systems whether its PlayStation 3 or Xbox 360 there’s always going to be some kind of conflict between the two, because they both want to be the most popular one. There are many different aspects in which people choose one or the other depending on what they are more interested in because they both have many different features. The PS3 has a built in blue-ray player which comes with free wife since day one PS3, because of its build in blue-ray player which comes with free Wi-Fi since day one. At the time when Xbox 360 were first release the company was charging $99 to its customers who wanted wireless on their Xbox 360 and $199 if customers wanted to play HD DVD which by the way are now obsolete thanks to Blue-Ray and also add the yearly fee of $50 for Xbox live it brought the total for an Xbox 360 to $647. At the time Ps3 were just $399.That was a $248 difference between the two that you would save by choosing the PS3. The quality between the two also had its ins and outs for example not only was the Xbox overpriced but it also had issues with overheating. In 2010 a survey of over 500,000 people show us that the Xbox 360 had a very high failure rate compared to the PS3. The Xbox has more number in sales, but also has many bad reviews due to the game systems console breaking down, or overheating. The PS3 beats the Xbox 360 games. At the time of each console release the Ps3 did in fact lack great quality...
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...Comparing Xbox 360 vs. Playstation 3 There are many differences between Playstation 3 and Xbox 360. They are both 7th generation video game systems and share many titles together, but as a console they are two different machines. The Playstation 3(PS3) is a product from Sony that has had a few different models released going from a big system to a much slimmer version that is now on the market. The older versions from the first few releases could play Playstation 2 games in addition to being able to play CD’s, DVD’s, Blu-Rays, Playstation 1 games and of course Playstation 3 games. The newer models lost the compatibility with Playstation 2 games, but still play all of the other forms of media. The online store with Playstation 3 is updated every Tuesday for the most part and is a free services to owners of the PS3 and allows players to download extra content for games, updates for games, strictly downloadable games that were not released on any other media. PS3 owners are also able to connect to many different applications through the software on the PS3 such as Netflix and even running a media center from your home computer. The PS3 also has an option to put downloaded Playstation 1 games onto the Playstation Portable, which is a handheld video game system from Sony. Although how good a video game plays is an opinion many of the PS3 exclusive games are highly rated among critics and overall the PS3 has a fair library of games to choose from. The system used to be a very...
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...XBOX vs. PlayStation Kathryn Davis COM 170 August 7, 2013 Alfred Chavez Xbox vs. PlayStation There is an age old debate about which gaming system is the better one, Xbox 360 or PlayStation 3. It all depends on one’s preference. There are advantages and disadvantages to each gaming console. If any gamer was to be asked which gaming console, Microsoft’s Xbox 360 or Sony’s PlayStation 3, they prefer, there is likely to be a heated debate without any clear answer and mostly fans loyal to their brand. Both the XBOX 360 and PlayStation 3 have extraordinary media capabilities. Netflix and HULU Plus are just some of the apps that are available on the Xbox and PlayStation. Not only are both systems able to instantly stream and watch movies and TV shows, they can browse the internet and watch videos on YouTube, as long as they are connected to the internet. Although both gaming systems were made to primarily play video games both are able to transform into DVD and CD players. Like most media devices today, both the XBOX 360 and PlayStation 3 play movies and games in High Definition as long there is an HDMI cable available and a High Definition TV. High Definition is what makes the games and movies seem real and so appealing to people other than gamers. Sony and Microsoft have a loyal, hardcore fan base and both companies are always trying to please their fans and come up with the next best thing. After the Nintendo’s Wii came out, Microsoft and Sony pulled out the big guns to compete...
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...TEN MBA 57602 - Marketing Management Mid Term Project Nintendo Wii Introduction: The video game industry started in 1970 & by time it became a big business worth more than 10 Billion dollars annually (1). In 2006, Nintendo Co. evolved the market with it is new innovation “Wii” game console. Wii lunch changed the roles in the business industry & brought back Nintendo's ranking in the market to the top. In the following lines we will provide a brief analysis of the company, stakeholders & product in light of the marketing management models. 4 C’s Stakeholders Analysis: 1. Consumers: With strong & innovative vision from Saturo Iwata, President & CEO of Nintendo, the company deputed it is new product targeting all customers irrespective of age, gender & gaming experience (2). The new game has been used all over the world by every member of the family. In addition to the traditional segment of consumers composed of video gamers, Wii attracted women and elderly people as well to enable a whole family of all ages to enjoy the game together and jointly. It is a success story of transgenerational design (3). By introducing Wii as new way for keeping the physical competency, the game entered the health & fitness sector to find new customers. The business of diet related products in the United States exceeds 40 billion dollars annually (4), Wii eventually shared part of the pie. Diet specialized web sites provided special reviews to show how Wii can...
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...consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2 In one sense, long lines and sold-out stores were typical at the beginning of each new generation of video game consoles. What made the scene outside of the video game store in Manhattan quite surprising, though, was that the hopeful customers were not waiting in order to purchase a new PlayStation 3 (PS3) game console from Sony, the undisputed market leader from the previous two generations of video game...
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...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
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...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
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...The Challenge Of Maintaining Greatness in the Gaming Industry Strategic Management Professor : Yuri Mishina 12-12-2013 1 Table of Contents Executive Summary....................................................................................................................................... 3 Industry Analysis ........................................................................................................................................... 3 Threat of New Entrants ............................................................................................................................. 4 Power of Suppliers .................................................................................................................................... 4 Power of Buyers ........................................................................................................................................ 4 Substitutes ................................................................................................................................................ 5 Degree of Rivalry ....................................................................................................................................... 6 Firm Analysis ................................................................................................................................................. 7 Company Strategy ....................................................................................
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...Xbox One vs. Playstation 4 Media (Artifact paper) Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014 What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room, only room with a television. Popped in Super Mario Bros, this simple 8-bit game would change the entertainment industry. I did not become a fanboy until I attend Florida A&M. Besides my classes and football schedule, I usually spend my free time in my apartment. One of my friends back home told me about Microsoft’s Xbox gave gamers the ability to play against each other and they did not need to be in the same living room. Walked into a Game Stop and walked out with my first console since the Nintendo my parents got me so many birthdays ago. Once at my apartment, plugged everything in and started playing. Completely different from what I remember when I was eight years ago. Xbox became my gateway drugs, from hours of study, from the beating my body would take from football and boredom. History of Sony's gaming console Before Sony entered into the gaming industry they establish Sony Computer Entertainment (SCE) in mid-November...
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...President Iwata) Company: In 2006 Nintendo launched the “Wii”. The name phonetically was a smart choice making us think that this game is made by “us” for “us”. The new console with its advanced and revolutionary features (Wireless motion-sensitive remote controllers, built-in Wi-Fi capability) made progressive sales with the most important profit the recognition. Nintendo Wii with 22% was found in the Top 10 for 2006 of the Most Memorable New Product Launches. Nintendo tried to position the “Wii” as a cool, no age limit, and low-budget alternative console. Competitors: Microsoft (Xbox 360), Sony (PS3) and Sega seem to be the main direct Nintendo competitors. The point of contact is obviously gaming, but the point of differentiation is the gaming experience and extra features. Microsoft and Sony introduced HD gaming and graphics. The Xbox 360 offered good memory and quality graphics. The PS3 had moved ahead from the DVD to the Blu-ray format winning on storage capacity and graphics...
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...Matthew Cobb A00467087 11/6/13 PS4 vs xbox one Matthew Cobb A00467087 11/6/13 PS4 vs xbox one If you've never touched a video game controller in your life, but do have avid players in your household, you may be in for a bewildering month. That's because we're on the verge of what the gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation 3, once the most powerful games machines on the planet are being replaced – the former by the Xbox One, the latter by the PlayStation 4 (PS4). All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4 are around eight times more powerful than the current Xbox 360 and PS3 machines. Does this mean that games will look eight times better? Probably not – tech specs don't work like that. But game visuals will look noticeably more detailed, and you'll see lots of lovely lighting effects and intricate character animations, which add to the "realism" of game worlds. I've put realism in quote marks there because we're still a long way from "photo-realism". However, I think the big blockbuster Xbox One and PS4 games will have moments where you'll think you're watching TV, or at least a pretty good animated movie. What about the technical differences between the consoles? Well, they're pretty negligible to the naked eye. Both are using very similar...
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...The Analysis of PlayStation of SONY Corporation NAME: Mei Zhang Yixuan Yao Zhaorui Liu Yong Zhang In this case we choose the SONY Corporation. SONY Corporation (NYSE: SNE), commonly referred to as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues. SONY is one of the leading manufacturers of electronics products for the consumer and professional markets. The Game is an important industry, SONY launches "PS3" in the middle of 2006, and it also strengthens self-developed video games software. We focus on the PlayStation of SONY Corporation to analysis the market structure and the competitors (XBOX of Microsoft, WII of Nintendo) A. Nature of demand 1. The buyers currently go about buying existing products of SONY considering the number of stores shopped, the consumers will feel that the more stores sell one item, the more popular the product is. For example, there are many different types of SONY Digital Single Lens Reflex Camera, but most stores only sell α35,α390, buyers may propensity to buy this two types. Buyer will buy SONY`s products when they are sold in different stores. The buyers also consider the industrial sources, as a consumer, we all want to the best raw material, intermediate material and final material, thus the industrial sources is the key factor. The display screen...
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...life cycle has started again with the recent introduction and phenomenal success of the Nintendo Wii. As of the end of the 2010 first quarter Nintendo Wii had lifetime sales of $68 million, holding 49.1% of the market share. Unfortunately production supply has become significantly depleted and current capacity demands are not being met. With the holiday season drawing nearer, George Harrison, Senior Vice President of Marketing for Nintendo must analyze the market to determine a cost effective solution that will allow Nintendo to maintain adequate inventory levels to avoid a supply shortage. Details of George’s decisions include: distribution levels; to whom; at what price; and how (online vs. in-store). Nintendo objective is not to compete directly with Sony PS3 or Microsoft’s Xbox 360, instead Nintendo believes that it can target the broader audience in order to successfully diversify and gain competitive advantage. The six alternatives that Nintendo has to choose from in order to address the underlying issues currently being experience with supply shortages include: 1) Increase production...
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