...Xbox One vs. Playstation 4 Media (Artifact paper) Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014 What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room, only room with a television. Popped in Super Mario Bros, this simple 8-bit game would change the entertainment industry. I did not become a fanboy until I attend Florida A&M. Besides my classes and football schedule, I usually spend my free time in my apartment. One of my friends back home told me about Microsoft’s Xbox gave gamers the ability to play against each other and they did not need to be in the same living room. Walked into a Game Stop and walked out with my first console since the Nintendo my parents got me so many birthdays ago. Once at my apartment, plugged everything in and started playing. Completely different from what I remember when I was eight years ago. Xbox became my gateway drugs, from hours of study, from the beating my body would take from football and boredom. History of Sony's gaming console Before Sony entered into the gaming industry they establish Sony Computer Entertainment (SCE) in mid-November...
Words: 1998 - Pages: 8
...recommendation…………………………………………………………..15 Appendix……………………………………………………………………………………………..17 Citations……………………………………………………………………………………………….21 Executive Summary 1.) The key marketing decisions involved with the Xbox one that need to be made in order to sell this product successfully include: the features that will set this product over the top from its older model the Xbox 360 and its direct competition the PS4. Another key decision to consider when producing the Xbox one is the release date of the product and the pricing of the product. Also producers need to consider what games are coming out for their console around that time and the popularity of them. 2.) The target market audience for the Xbox one ranges from 12-26 year old males. This choice is valid because starting in middle school through high school teenage boys are the main users of these console products. At these ages most likely their parents will be the ones buying the products for them, so they normally have the top of the line consoles once they come out. As they reach 18-26 they hit the young adult age, they still use these consoles all through university and even into the real world. That age might be a little behind in the up to date consoles just for price purposes. 3.) The positioning Xbox is going for is high quality, but with...
Words: 5867 - Pages: 24
...Product, Pricing, and Channels Team Paper MKT/421 January 06, 2015 Intro Sony’s PlayStation TV is about to be launched to the public for the first time. Our team will be presenting a description of Sony’s new product and explain the features that will change your PlayStation experience. We will also discuss Sony’s marketing strategy and how they will change in the near future as the launch progresses. Then we will unveil the packaging and how it will impact the products value as well as Sony’s pricing strategy and how they priced the product for launch. Finally we will review the channels of distribution and why Sony chose these partners to distribute their new product. PlayStation TV is about to change your PlayStation Vita, PSP, and PS4 experience so get ready! Product Description The PlayStation TV has many features available to the avid gamer. The most sought after feature is the streaming service and the remote play. Many however, do not know what remote play is. Remote Play is a feature that lets the PlayStation TV operate a PS4 system via a wired or wireless connection (Sony PlayStation, 2014). This gives the player the ability to play most PS4 games away from the PS4 system on their PlayStation TV in another room in their household (Sony PlayStation, 2014). The PS4 system can connect to the PlayStation TV in a two different ways. The PS4 system Link app on the PlayStation TV will pick the connection method best suited to your current situation (Sony...
Words: 2438 - Pages: 10
...Semester 1 Semester 1 Organisation and working environment Organisation and working environment Date | 26/05/2014 Date | 26/05/2014 Mohammed Hussein Student ID 21409861 Mohammed Hussein Student ID 21409861 Task 2.2 Alison.com course organisational goals and structures. Organisational goals 1. Supplying a service or product 2. Being efficient 3. Effectively meeting the purpose of the organisation 4. Developing and growing over time Organisational structures. Large organisations. 1. Have large number of employees 2. Are highly structured 3. Are usually publicly owned 4. Have a number of businesses and branches Medium organisations. 1. Usually have between 50-200 employees 2. Have defined structures 3. Have defined job roles Small organisations. 1. Have about 20 employees 2. Are often family run 3. Have sole proprietaries 4. Are the most common businesses in Australia Examples of profit based organisations. Private. Public company. Government business enterprises. Examples of Government organisations. 1. Department of defence 2. Department of education 3. Department of human services 4. Department of finance Non-government and non-profit organisations 1. Salvation army 2. Brotherhood of st Laurence alcoholics anonymous 3. World vision Australia 4. Smith family Organisational Levels. Senior management. Plans...
Words: 6037 - Pages: 25
