Environmental and Consumer Influences Analysis
Name
PSY/322
University of Phoenix

Consumer influences, and the environment for which they are subject play an enormous part in monetary expenditure. Society to a very large degree is a product of its environment, as we see much of our behavior subject to what is seen as the normality of its geographical population. Even so, our actions do not occur without having made a conscious decision. According to Morse (2009), “Ultimately, we are products of both our environment and our own actions - it's a question of which has more control.” This behavior is directly affected by a large number of elements, and it can be clearly seen from country to country, but also from state to state within a single country. Such elements include societies perceptions, and attitudes, but also an individual’s age, personality, family upbringing, and social class. What a society sees as value ultimately drives its behavior, and its possible to find these elements taking hold in the life of the individual in simple forms. What must society have, and what does society really need? Such questions placed into a survey would bring primary analysis to a marketing team that seeks to sell its product to the population. Only imaginable is the idea that whatever the product; every household should have at least one. Home entertainment, and its seemingly never-ending innovation in product development falls to such a marketing venture. Does the average household need, or does it want television, Internet, and a form of communication? History demonstrates a time when none of these forms of entertainment existed, yet the average household today is filled with such devises as phones, computers, and television sets. Even so, today’s society is an information driven monster that feeds on such input devises from many forums.