1. Increased diversity in the US
The changing demographics of the US, other races increases minority groups grew 11 times as rapidly as the white non-Hispanic population between 1980 and now. 2. Subjective Culture | Objective culture | 心理或集体意识A meaning system shared by a group of people;对个人以及个人的行为产生影响Affects individual behavior and mental activities, like heritageTradition, rules, political standards, etc看不见摸不着, 在你脑子里的mental settingYou cannot directly touch or see subjective culture | 具体实物或行为Materials: buildings, tools, clothing,Activities: Family, government, sex life | 3. The culture cycle
Ecology rewards certain cultures->these cultures become powerful->people mimic them and they spread influence->a new ecology forms ->ecology rewards certain cultures 4. Ethnocentrism 民族优越感
Believing that one's own culture is "universal" or "normal" and that deviations are abnormal or immoral.

-psychology is WEIRD: 68% psychology participants are American, 96% of participants are from Western, industrialized countries. BUT WEIRD countries only make up about 16 of world’s population. And 70% of participants are psychology undergraduates.
WesternEducatedIndustrializedRichDemocratic

5. Evidence for culture in animals vs. humans
· humans cultures are much more complex and symbolic
· humans are much better teachers and learners
· humans are most encephalized 大脑发育完全的 6. Explanation for why humans are social/ cultural
· Complex social worlds led to a need for successful navigation of complex relationship
· More socially adept primates attracted more mates, accrued more resources, and protected offspring better
· Humans are the largest groups, and people are more interested in each other’s activities. Humans do more cultural learning. 7. Evoked culture | Transmitted culture | 1. Ecology evokes a particular culturei.e. people put