...Digital agency 10 Yetis has revealed the results from its review into how the music video Gangnam Style became so popular online, finding that the campaign was an organic natural hit with little if any “gaming” (false manipulation) of traffic volumes and online mentions. Overall the report found that, rather than being celebrity tweets which drove the popularity, it was a well structured and meticulously executed campaign by the South Korean label company behind the song; YG Entertainment. The report was broken down into three stages; firstly the set-up by YG Entertainment, secondly the song and the video content and finally the media push. Stage 1: The Set-Up Driven by the record label behind Psy (the star of Gangnam Style), YG Entertainment, the video formed part of a wider business goal to push into the US and UK music industry. The report found that YG Entertainment had spent a significant amount of time, before the song came along, setting up an office in America and exploring partnerships with artists such as Will.i.Am. A deal announced with record label Scooter Braun was also brokered in advance, and planned to be announced at the right, strategic, time, so as to give the campaign a further boost. The company also invested in organically growing an engaged audience, so that when the right song came along, they had a large platform on which to seed the campaign to ensure maximum exposure and a surefire online hit. In addition YG's seeding platform, pre-Gangnam, it...
Words: 875 - Pages: 4
...Job Analysis Berline Jean Baptiste PSY/435 July 22, 2013 Linda Seiford Job Analysis The reason for a job analysis is to study and evaluate the things that a job is supposed to involve. This is describing exactly what skills are needed to perform on the job, and what the exact qualifications are to fill the position. Job analysis is a method needed when the employee need to know the precise function. An example would be that an employee’s duties should be clearly stated. So, a jobs analyst is to observe the employee at his or her current duties. This is also helpful in deciding what the requirements are to perform this job more effectively. Because jobs continue to change, therefore a job analyst should watch for any changes so that things are kept up to date. However, the job analyst should be familiar with the job a well as the position. “The job analysis will lead directly to development of numerous other significant workers (tools): job requirements, job assessment as well as job performance criteria” (Spector, 2008). Today families are shattered, language barriers are high, violence is a standard, and their education does not get to high priority. Counselors typically deal with these types of students who have tangible needs, emotional troubles, and behavioral issues. Furthermore, counselors have an ear for listening; shoulders to cry on and a firm facilitator for regulations are what a school counselor should use. Before becoming...
Words: 1427 - Pages: 6
...Biological and Humanistic Approaches to Personality PSY/250 April 23, 2013 Richard Dehmer Biological and Humanistic Approaches to Personality All people have unique personalities, but not all analysts agree on how personalities are formed. This paper will discuss the hierarchy of needs. This theory uses five levels that each individual must progress through to reach self-actualization. This theory of personality also aligns with the Biological theory in the same ways. Individuals must meet basic needs of happiness to more to another level and self-awareness, or self-actualization. First Level “Maslow divided organismic needs into two categories. First, he identified several categories of deficiency needs—“D-needs” (or “D-motives”)—which are necessary for survival. The physiological needs are the basic biological necessities such as food, water, sex, and shelter. (Friedman & Schustack, (2009), pg. 304).” By working and making a living, Danette is meeting her need for food, drink, and shelter. She also fulfills the sleep, warmth by owning a home. Second Level The second stage includes the safety needs of an individual. This stage seems easy enough to fulfill, but some individuals do not find it as easy as others. Safety needs differ based on what makes an individual feel safe and secure. This stage covers the basic needs, but some individuals may have a longer list of needs. Once the needs on this level are met, Danette can move on to the next level. ...
Words: 650 - Pages: 3
...Industrial and Organizational Psychology Ronda White Industrial and Organizational Psychology PSY 435 April 2, 2012 Ronald Goodnight Industrial and Organizational Psychology Although industrial and organizational (I/O) psychology is an invention of the 20th century, roots of the profession begin in the late 1800s, and early 1900s with the infancy of psychology itself. These pioneers concerning themselves solely upon the industrial side of the profession had interests in placing into work new principles of psychology to improve efficiency in organization, and job performance. Through this beginning, I/O psychology continues to expand and develop into the psychological discipline it is today. A simple definition or practical applications of I/O psychology are the mere pinnacles in understanding the scope of the discipline. Examining the evolution of I/O psychology, in addition to explaining the role of research and statistics in I/O psychology will reveal the foundation upon which the pinnacles rest (Spector, 2008). Evolution of I/O Psychology The credit for the development of I/O psychology lies with Walter Dill and Hugo Münsterberg. Both individuals were professors and experimental psychologists who began applying principles of psychology to organization’s problems. Münsterberg’s interests in employee selection processes brought about the use of psychological testing. His inability to gain acceptability and respect for his theories at Harvard, or...
Words: 1420 - Pages: 6
...Psychological Measure Learning Team: B PSY/475 Monday, September 15, 2014 Maureen Clifford Psychological Measure Volunteer Team Member: _Jody_______ Introduction—should include background information on the Measure and the selected articles as well as an overview of the paper Rubric Information: At least two articles that discuss the use of the selected psychological measure in research are summarized. Rubric Information: The introduction provides sufficient background on the topic and previews major points. Article Review The results from the first article supported 4 out of the 5 hypothesis set for this study using the CDI (Fránová, Lukavský, & Preiss, 2008). User Fránová, Lukavský, and Preiss (2008) observed, without the use of the best predictors, the association between other CDI factors and scholastic achievements decreased. The results from the second article shared that a single cutoff score could not be produced or use as a solitary method of predicting depressive disorders. According to Timbremont, Braet, and Dreessen (2004), “This cutoff score is adequate in general screening because it is un-desirable to incorrectly diagnose child problems” (p. 155). Each articles use of the Children’s Depression Inventory concluded that the test was reliable in indicating depressive symptoms in children. Both articles used the Children’s Depression Inventory (CDI) to identify correlations between the inventory and other factors specific to each articles’ study...
Words: 1266 - Pages: 6
...Personality Refection Julia Carter PSY/250 January 4, 2012 Dr. Helen Ordinde Personality Refection When we think of personality, what are we actually thinking about? In 1811 attached twins were born, joined at the waist they were said to have gotten along very well. Although these men were joined at the waist, they could feel one another's feelings. Chang and Eng had a great deal in common, gene and environment. They eventually develop a unique personality, as do other conjoined twin (Smith 1988). Here we will define personalities. How personality features defines one. We will describe how key concept or “construct’ are used to explain personality. We will look into the writers’ personality features, and how it changes according to the situations. Here we would exam result, if any of the writers’ personality test and find out their reactions to such test. Lastly, what would their expectation of a proper test be and what would make a personality test a reliable and valid? How would you define personality? Personality makeup the characteristic patterns of those thoughts, feelings, behaviors that make a person unique. In addition to this, personalities arise from within the individual and remain fairly consistent throughout life (Kendra Cherry). “We know that personality has eight key concepts, which together help us understand the complex nature of the individual. First, the individual is affected by unconscious aspects, forces that are not...
Words: 756 - Pages: 4
...Classical Conditioning Paper PSY/ 390 May 05, 2014 Professor Chelsea Hansen Classical Conditioning Paper Abstract: Throughout this paper a theory of classical conditioning will be described and detailed. A selected scenario in which I the writer was able to apply a classical conditioning theory. The description of the scenario will be detailed as well as demonstrated on a chart which was prepared in order to illustrate how someone would apply a classical conditioning theory to the selected scenario. It is important to remember that classical conditioning is a technique that is used in primarily behavioral training. Usually it is when a naturally occurring stimulus is paired with a responsive stimulus. Afterwards a more previously neutral stimulus is then paired with the more naturally occurring stimulus. The outcome is that the previously neutral stimulus comes in to evoke and the response is without the presence of the naturally occurring stimulus. The most common names given to the two following elements are known as the conditioned stimulus and the conditioned responses. Classical conditioning came to life through the hard work and dedication from the well world renowned investigations of Psychologist Ivan Pavlov. Pavlov Born September 14, 1849 in Russia knew from very early he loved the study of psychology and worked hard on focusing on the Classical Conditioning theory “Operant and classical conditioning are two different ways in which organisms come to reflect...
Words: 909 - Pages: 4
...Job Analysis-Clinical Psychology Jacqueline Alvarez PSY/435 June 2, 2015 Pamela Allen Clinical Psychology At the end of this paper it should be understood how job analysis is conducted in an organization. A job analysis will be conducted for a clinical psychologist in an organization. According to Spector (2012), job analysis is a method for describing jobs and or the human attributes necessary to perform them. According to Brannick, Levine and Oreson (2007, p.8), there are elements that comprise a formal job analysis. First, the procedure must be systematic (Spector, 2012). This means the analyst specifies a procedure in advance and follows it. Second, a job is broken into smaller units (Spector, 2012). We describe components of jobs rather than the overall job (Spector, 2012). Lastly, the analysis results in some written product, either electronic or on paper (Spector, 2012). According to Spector (2012), there is no one-way to do job analysis. There are several methods, which each provides different information about jobs and certain human attributes needed for the job. The basics in conducting job analysis must be remembered, which include knowledge, skills and ability. There are so many methods to job analysis that make it difficult to choose just one. According to Spector (2012), each method has its own advantages and limitations, and not every method is appropriate for every application. Choice of method requires consideration of several...
Words: 1137 - Pages: 5
...http://homeworktimes.com/downloads/acc-202-complete-course-acc-202-entire-course/ http://homeworktimes.com/downloads/acc-206-entire-course-new/ http://homeworktimes.com/downloads/acc-206-new-week-1-assignment-chapter-one-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-assignment-chapter-two-three-problems/ http://homeworktimes.com/downloads/acc-206-new-week-2-journal-institute-management-accounting/ http://homeworktimes.com/downloads/acc-206-new-week-3-assignment-chapter-four-five-problems/ http://homeworktimes.com/downloads/acc-206-new-week-3-journal-hershey-company/ http://homeworktimes.com/downloads/acc-206-new-week-4-assignment-chapter-six-seven-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-chapter-eight-problems/ http://homeworktimes.com/downloads/acc-206-new-week-5-assignment-final-paper/ http://homeworktimes.com/downloads/acc-212-financial-accounting/ http://homeworktimes.com/downloads/acc-250-complete-course-acc-205-entire-course/ http://homeworktimes.com/downloads/acc-290-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-291-complete-course-acc-290-entire-course/ http://homeworktimes.com/downloads/acc-340-entire-course-acc-340-complete-course/ http://homeworktimes.com/downloads/acc-400-complete-course-acc-400-entire-course/ http://homeworktimes.com/downloads/acc-407-entire-course/ http://homeworktimes.com/downloads/acc-455-complete-course/ http://homeworktimes.com/downl...
Words: 3197 - Pages: 13
...Psychoanalytic Theories Travis Sidaway PSY/250 June 19th, 2013 Prof. Murray Johnson The theories of Freud, Adler, and Jung are considered classic theories because of their historical significance. The influence on psychology these men had was very vast. They differed on some of their beliefs but all broke off into their own and developed a person psychoanalytic theory. Some areas I can agree with and some other theories I disagree with. These men spent many years developing their own beliefs. The writer will explain the stages of Freud’s theory and explain the characteristics of personality using the components. Freudian defense mechanisms are used in everyday life and they will get explained. These men shaped what psychologists use today. Discoverers of psychology, these men, were thinkers, early founders, and major providers to the science of psychology we study today. Although their theories were separate, they were avid about their endeavors, and never settled. Their lives were spent in search for more of an understanding of the weaknesses of the human psyche, and how to make them better. Discussion still arises, but no one doubts their contributions remain at the forefront of psychological thought. These psychologists view points and methods took form when trying to find the reasons to people’s changes and why they do certain things, during the early stages of studying psychology. Their findings have been a foundation for psychology to explain how someone...
Words: 991 - Pages: 4
...* * * Personality overview * Julie Giyer * PSY/405 * Carol Gegenheimer * July 27, 2012 Personality overview Many theories have been developed throughout the years to help with understanding personality. A theory is a set of related assumptions that allows scientists to formulate testable hypotheses (Feist, 2009). The reason behind the existence of several theories is so that a theorist can speculate from a specific point of view. A theory is a tool that is used by scientists to pursue knowledge. Many of the personality theories derive from the personality of the theorist. In this paper I am going to discuss the similarities and differences surrounding Sigmund Freud’s psychoanalytical theory and Melanie Klein’s object relations theory. The most famous of all personality theories is psychoanalysis, developed by Sigmund Freud in the 1920s. Psychoanalysis is a school of thought that emphasized how the unconscious mind influenced behavior. Freud based his theories on the experiences he received from his patients. He believed that the human mind consisted of three components: the id, the ego and the super-ego. The id controlled the basic needs of the body such as hunger, thirst, sleep, etc… The ego makes sure that these needs are met as well as meeting the needs of the super-ego. The super-ego represents the ideal and moral aspects of a personality. Freud believed in free association, which was hard for some of his patients to master. This made dream...
Words: 1134 - Pages: 5
...Foundations and Components of Psychoanalysis Cohran, Robin Dec, 1, 14 PSY/301 Foundations and Components of Psychoanalysis Psychoanalysis remains the single most influential theory for the practice of psychotherapy. Freud (1964) began the movement and his theory can be broken down into five parts. The first part of Freud’s theory is Dynamics. This level deals with instinctual forces (Rapaport and Gill, 1959). Freud traces all instincts, in a certain sense, therefore all actions, back to two instincts; they are Eros (“sexual instinct” or “libido”) and the “destructive” (aggressive) instinct”. They work together and against each other and have a hand in everything we do. The primary example of this is, sex itself, where of course libido is present, and varying degrees of aggressiveness (or lack of) can lead someone to either be bashful and impotent or a sex murderer and anything in between. Economic Freud’s theory of the instincts is further realized in the “economic” level of his theory. This attempt, in some fashion, to abstractly quantify the power of instincts through the concept of “psychic energy”. This is described through a system in which this energy is invested towards instinctual goals through catharsis, toward maximizing the pleasure for the individual. This, however, is balanced by the concept of anti-catharsises, in which the energy is invested as a force against the instinct, via defense in the ego. Developmental Oral phase begins at birth. Sadistic-Anal...
Words: 1767 - Pages: 8
...Cross-Cultural Consumer Behavior Brad Lytle PSY/322 March 12, 2012 Chawn Williams Cross-Cultural Consumer Behavior When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower...
Words: 1562 - Pages: 7
...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
Words: 1655 - Pages: 7
...7 Affiliation 8 Methodology of ICAB 8 various methods of ICAB in trade, commerce, industry, Finance, etc.: 9 Literature review: 10 ICAB's publications: 10 functions of Charterd accountants engaged in public practises: 11 The role of ICAB 12 Conclusion: 16 References 17 ABSTRACT To meet the ever-changing global economic demands dominated by WTO regime, the ICAB is fast becoming a body of professionals whose have ability. The main research objective is to determine "the development of financial accounting and the role of ICAB". Their literature review describes the main viewpoints in the literature, strategies of various viewpoints and so on. The development of accounting not very easy project or analysis subject in accounting policy. So many companies are trying to do their best to develop their accounting in finance. Which prompt us to formulate some hypotheses; this methodology helps us to see the development of financial accounting as a spot shoot. This methodology also enables us to explain the academic value of our research on this topic; and enable us to define the method and technique of financial accounting. The Institute of Chartered Accountants of Bangladesh (ICAB) has been constantly pursuing that noble duty in the CA professionals. ICAB is the sole apex body responsible for regulating the profession of accountants and the matters connected therewith in Bangladesh established under the Presidential Order No. 2 of 1973. ICAB has two regional Offices and two...
Words: 4634 - Pages: 19
