...Cognitive Psychology Paper PSY 360 What is Cognitive Psychology? Cognitive psychology addresses the mental processes responsible for understanding why an individual does the things he or she does. These primary principals are: a person’s perceptions, attention, learning, memory, conceptualization, reasoning, judgment, and problem-solving. Perception is the way a person understands and forms judgments and opinions about the environment he or she resides. In point, perception is unique in each individual. It varies based on a person’s experiences and environment. Another key factor is attention. This is based on how a person processes and sorts information he or she gathers. Not all information is retained, and this is how memory comes into play. Information important is stored and can be retrieved at a later date. Information unnecessary is not stored and may not paid much attention to because it is not pertinent information. How a person learns and processes information is based on his or her learning style. Conceptualization is important because it categorizes information and determines what is to be stored and what is to be used and disposed of. Additionally, reasoning, judgment, and problem-solving are large...
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...Motivation and Brain: Healthy Eating PSY/355 University of Phoenix Motivation and Brain: Healthy Eating One could declare that at the core of life’s potential is motivation. Motivation is like a large mass of possibilities hanging in the balance, simply awaiting a push or pull force. That mass of possibility can be directed at a specific target (goal/incentive) such as healthy eating. The desire to succeed and avoid failure helps guide the mass in the needed manner. We must also consider the importance (behind our motivation) of underlying neurological brain structures included in hunger, satiety, intrinsic and extrinsic factors, and the environmental stimuli involved. (Deckers, 2010) For individuals that eat healthy regularly it may not have been an automatic way of eating. It more than likely derived from the learned behavior of healthy eating during childhood rearing or from self-motivation, either push, pull, or both as a source. (Deckers, 2010) Intrinsic & Extrinsic Our parental influences include modeling, opportunity, limitation/rules, and the encouragement of healthy eating. Healthy eating is a result of a drive from within a person. (Wickens, 2005) Intrinsic factors that motivate a person to eat healthy are developed from wanting to avoid healthy issues in our life. Health issues can be extremely debilitating and life altering, such as cancers, diabetes, obesity, death from disease, and heart conditions. The intrinsic factors of experience, loss, gain...
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...understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends. GoPro: Be a HERO! growing army of GoPro customers—many of them inspire new GoPro customers and even more video sharing. As a extreme sports enthusiasts—are now strapping result, GoPro is growing explosively. Last year, the young comamazing little GoPro cameras to their bodies, or pany sold 800,000 cameras, generating revenues of $250 million— mounting them on anything from the...
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...THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional. Copyright © 2012 by Charles Duhigg All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. RANDOM HOUSE and colophon are registered trademarks of Random House, Inc. ISBN 978-1-4000-6928-6 eBook ISBN 978-0-679-60385-6 Printed in the United States of America on acid-free paper Illustrations by Anton Ioukhnovets www.atrandom.com 2 4 6 8 9 7 5 3 1 First Edition Book design by Liz Cosgrove Duhi_9781400069286_2p_all_r1.j.indd iv 10/17/11 12:01 PM To Oliver, John Harry, John and Doris, and, everlastingly, to Liz Duhi_9781400069286_2p_all_r1.j.indd v 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd vi 10/17/11 12:01 PM CONTENTS PROLOGUE The Habit Cure GGG xi PA R T O N E The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 31 60 2. THE...
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...FAMILY OF SECRETS The Bush Dynasty, America’s Invisible Government, and the Hidden History of the Last Fifty Years RUSS BAKER Contents Foreword by James Moore 1. How Did Bush Happen? 2. Poppy’s Secret 3. Viva Zapata 4. Where Was Poppy? 5. Oswald’s Friend 6. The Hit 7. After Camelot 8. Wings for W. 9. The Nixonian Bushes 10. Downing Nixon, Part I: The Setup 11. Downing Nixon, Part II: The Execution 12. In from the Cold 13. Poppy’s Proxy and the Saudis 14. Poppy’s Web 15. The Handoff 16. The Quacking Duck 17. Playing Hardball 18. Meet the Help 19. The Conversion 20. The Skeleton in W.’s Closet 21. Shock and . . . Oil? 22. Deflection for Reelection 23. Domestic Disturbance 24. Conclusion Afterword Author’s Note Acknowledgments Notes Foreword When a governor or any state official seeks elective national office, his (or her) reputation and what the country knows about the candidate’s background is initially determined by the work of local and regional media. Generally, those journalists do a competent job of reporting on the prospect’s record. In the case of Governor George W. Bush, Texas reporters had written numerous stories about his failed businesses in the oil patch, the dubious land grab and questionable funding behind a new stadium for Bush’s baseball team, the Texas Rangers, and his various political contradictions and hypocrisies while serving in Austin. I was one of those Texas journalists. I spent about a decade...
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