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How does the sexual content found in current media affect people of varying age groups?

Introduction Technology has taken a dramatic turn in advancement in the last decade, along with the way we communicate and share information with each other, and has made it easier through the media. What is media? According to Wikipedia, "Media are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose". We can confidently then say that media takes the form of TV, radio, the internet, cell phones, motion pictures, billboards, newspapers and books. This betterment of media has come with some merits and demerits as far as how it affects us. This paper looks at how the erotic materials media throws at us has affected, and is still affecting us, negatively. Let's start with our children and how the media has managed to take away their innocence by arousing their sexual desires. "Children begin to experiment with sex as they enter their teens” (as cited in Weiten and McCann, p 403) and at that age are vulnerable to whatever sexual contents they watch or hear. We all learn by observing someone act a certain way over and over. It is the power of observational learning that makes television such an influential determinant of behaviour (as cited in Weiten and McCann, p 254). Most of children, especially in the western countries have easy access to or have been furnished with 2 or more media formats: a laptop, i-pad, tablet, cell phones and the likes. They spend so much of their time on these devices, and take in everything that is freely shown to them. They have the freedom to visit any website they want, watch any TV show, or go see any movie they want, if their adult guardian does not activate

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