...The biological level of analysis is a branch of psychology that tries to help understand how the brain influences the way we act and think, along with understanding the structure of the brain and the nervous system. That is why, whenever there is some research involving genetics, researchers need to be very careful. The concerns arise whenever there’s search for specific genes in their participant, known as genetic mapping. Genetic mapping is a chromosomal map that shows the position of genes, genetic markers and relations between them. Scientists use them in order to try to determine the effect of a particular gene on behaviour, like psychological traits, psychological disorders or various psychological conditions. However, when conducting...
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...An Analysis of Social Psychology People have been curious since the dawn of time and this curiosity has driven us to learn from and to understand the world around us. In order to fully understand our world, it was necessary for people to develop a method of study to explain what they experienced through the application of evaluation and analysis. Social psychology is the study of how people’s thoughts, feelings, and behaviors are influenced by other people (Kenrick, Neuberg & Cialdini, 2010). Social psychology is a division of psychology that analyzes the individual and their mental processes and how this can be applied to that persons interactions with society and also how interacting with society can influence the individuals thinking and behavior. By studying how people interact with each other, psychologists have been able to explain why people behave in certain ways and what their rationales are for their behavior. Social psychology is about understanding individual behavior in a social context, particularly the reciprocal interaction between the individual and the group that individual interacts with. As a scientific discipline, social psychology has only been around for a little longer that a hundred years. Since there are multiple ways to evaluate and attempt to understand how and why people interact with each other, social psychology has been referred to as a bridge discipline (Kenrick et al., 2010). This means that social psychology can be applied to...
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...Environmental Psychology Analysis Dan McKinney PSY/460 May 07, 2012 Aixa College University of Phoenix Environmental Psychology Analysis The article that is discussed in this report is the reduction of posttraumatic stress disorder following natural disasters. There is a lot of stress, fear, and behavior issues that following a traumatic event like a natural disasters. Most adults have difficulty coping with fear or stress while experiencing a natural disaster but it is especially challenging for children because of the lack of developmental stages of coping with stress and natural disasters. After such disasters children can show signs of distress and emotional disturbance, so acquiring parents, guardians, and teachers provide emotional support is essential for aiding in reducing posttraumatic stress disorder. In me cases children need professional help, therefore educating parents and loved ones to facilitate adaptive coping strategies and interventions is the first step with posttraumatic stress disorder. One must understand the signs after such a traumatic event like a natural disaster in which case executing the proper proven interventions that incorporate play with aid in developing coping skills for children who have PTSD. Many different therapies like Cognitive Behavior Therapy Family Play Therapy are usually the best fit for PTSD. Smith (2011), “After...
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...Consumer Psychology And Marketing Analysis Emily Anne Levin PSY/322 December 9, 2013 Don Crabtree Consumer Psychology and Marketing Analysis Consumer psychology plays a very important role in defining what types of marketing are needed in order to create brand loyalty from the consumer. Throughout the years, from data that are collected using consumer psychology what has been found is that there is a much broader scope needed in consumer-behavior research in order to create a fine tuned marketing concept to not only have the consumer purchase an item, but to ultimately create brand loyalty, so the marketing does not need to be constantly changed. Where innovation is important in all areas of business need for constant innovation in marketing can be lessened through fine tuning the research of consumer psychology. In the article, “The Seven Sins of Psychology” by Michael Tuan Pham (2013), Pham expresses the need to create a larger scope in the research of consumer psychology. The article “The Consumer Psychology of Brands” (2012), author, Bernd Schmitt follows what Pham states by explaining how to create brand loyalty through marketing based upon the research of the behavior of the consumer. According to "Brittanica.com" (n.d.), consumer psychology is the “branch of social psychology concerned with the market behavior of consumers. Consumer psychologists examine the preferences, customs, and habits of various consumer groups; their research on consumer attitudes is...
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...Environmental Psychology Article Analysis PSY/460 March 26, 2012 Environmental Psychology Article Analysis Catastrophic events are incidents that have a sudden and powerful impact that elicit a reaction from people universally (Arkkelin & Veitch, 1995). These kinds of incidents can include nuclear disasters, natural disasters, or terrorist attacks like the attacks that took place on September 11, 2001 (9/11). The examinations of the psychological phenomena that occur from these events are crucial for the understanding of how people experience, respond, and perceive global threats (Hipp et al, 2009). Specifically, the attacks on 9/11 were actions of terrorist and exposed the weaknesses of the nation, and specifically Washington DC. The article that will be scrutinized by Bornstein & Hendricks (2007) attempts to analyze the stress responses of adolescents in the Washington D.C. area within an ecological structure including, adolescent perception, maternal personal characteristics, and adolescent personal characteristics. The Theoretical Basis of the Article Bornstein & Hendricks (2007) use, “…a developmental, multivariate approach that allows for the evaluation of interrelations among variables as well as the unique contributions of each…” (p. 72). The extent of this study is distinctive because few studies have investigated the effects of disasters and war on adolescents from an ecological viewpoint. The article reflects upon the adolescent...
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...In the article, “Career in Psychology”, it states the pros of choosing a career in psychology, what it takes, and what all can be done. Psychology is a widely studied major in the world. It deals with the behavior of not only humans, but also the actions of animals on a daily basis. Within the different levels of study, more can be done and accomplished within the career. There are many different categories and fields that psychology can be applied to. Psychology is the study human and animal behavior. The ability of having a career in psychology, one can counsel, become a special ed teacher, diagnose and treat patients; that is, depending on the level of education. According to the article, over the past decade in the United States,...
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...In the book Theories of Development Psychology, chapter 2 reflects on Piaget’s Cognitive-Stage Theory and the Neo-Piagetian. Where it is discussed the Stage Approach that Piaget claims to be the cognitive development that proceeds from different stages. Piaget believed that a stage is a period of time where the child is experiencing the thinking process and behavior to situations under a mental structure that develops between an age group that will categorize their stage. On the other hand, chapter 5 discusses the Social Learning Theory where it concentrates on the observational learning that models of an environment where it focuses on the socialization that the society attempts to teach children the way they need to behave as adults. In which...
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...Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society". (Hawkins, Motherbaugh, & Best, 2007). Consumer psychology is used for the development of successful marketing strategies. Marketing strategies are produced through many different types communication pathways. More specifically, “Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.” (Greene, 2013). A great example of how consumer psychology was implemented was in 1996 when the “Tickle me Elmo” doll came out. When Tyco Toys first initially cam out with the doll, most of the market did not purchase the item. Many seemingly speculate that it was because around the same time, many other forms of the same toy were coming out such as cabbage patch kids, easy bake ovens, and more. Tyco took all the Elmo dolls off the shelves, reported that more were coming in the Christmas months, the demand sky-rocked as well as the price. Seemingly, the market interpreted the “more...
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...THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE SOME KIND OF FUCKING JOKE JUST HAVE IT TO WHERE YOU CAN DOWNLOAD SHIT WITHOUT REGISTERING AND MAYBE YOU'LL HAVE AN ACTUAL WEBSITE BASE THIS MUST BE...
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...The New Psychology of Leadership: A Student Analysis, Implications and Relevance Arlene G. Piper University of Fredericton EMBA 7005 – Leadership Theory & Practice Professor: Mona Egvig January 25, 2015 Abstract Studies on leadership have been examined as early as circa 500 BC, where Sun Tzu described the five traits of a successful leader (Gagliardi, 1999). It is believed that his thoughts on leadership closely approximate the Situational Leadership theory of modern times. In 16th century AD, Niccolo Machiavelli put forth theories on how a prince should acquire and maintain his state. There have been numerous other strategists of their time, each offering and teaching various leadership principles; some of which are still relevant today. As action shifts from the battlefield to the boardroom, new leadership theories continue to emerge, existing ones are consistently being revised, reviewed and reframed, and new leadership gurus are emerging as household names. This paper will summarize the salient points identified in the article titled The New Psychology of Leadership, by Stephen D. Reicher, Michael J. Platow and S. Alexander Haslam published in the August 2007 issue of Scientific American Mind. The author will outline the relevance of this ‘new’ theory in the context of a current leadership role as well as the potential application of this leadership theory and the applicability within the expansion of a leadership role. The paper will conclude with key takeaways relevant...
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...Life of Pi is a film adaptation of the history of Pi by Yann Martel. It is a complex play where imagination can lead to different interpretations of the story. Here is my interpretation, of such a beautiful film as Life of Pi. Analyzing the few main elements on the film was the only way to truly grasp its purpose. The Tiger The figure of a tiger is rather interesting because it is a figure that was not intended to be there. Right at the beginning of the film, And Lee shows us a tiger just as we could imagine one that is as a symbol of strength and ferocity by its true meaning. A particular scene marks the bestiality of this beautiful animal and his predator instinct; that is the scene where Pi’s father decides to show his son the extreme danger of Richard Parker, and sacrifices a goat for the tiger, a symbol of innocence and belief for some religions (goat). Nevertheless the tiger’s brute force and ferocity, he eventually comes around the film’s edge and becomes a “friend” for Pi, who had tried several times to have a peaceful relationship with the tiger. This friendship is born trough ought a series of forces that make the tiger to be the energy motor for Pi. In front of feeding the tiger as to prevent Pi being his next meal, he finds enough reason to continue surviving. Interestingly enough, in the Buddhism, the tiger appears as a symbol of hope and spiritual effort. Faith Of course, Life of Pi is as well a film about faith. Pi, who is just a young man, does not choose...
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...Consumer Psychology and Marketing Communications Article Analysis PSY/322 November 19, 2012 Consumer Psychology and Marketing Communications Article Analysis This paper will define what is consumer psychology is and show its relationship with marketing communications. An overview will be discussed about the psychological concepts of consumer psychology and its importance of developing an effective marketing communication message. It is crucial for effective marketers to know how to use their knowledge of consumer psychology for the development of effective marketing promotions of its products and services. Perner (2010), consumer psychology is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (para. 2). Recognizing the importance of consumer behavior is vital for the development of any successful marketing message for the public. For example, marketers understand that is best to show a television advertisement of snack products during the period in which the viewer is more prone to be hungry such as late afternoon (Perner, 2010), There are various ways in which data and information about consumers are attained. Marketers and businesses often utilizes mail questionnaires, phone surveys, online surveys, focus groups, scanner data, and personal interviews to learn more about consumers...
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...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
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...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...
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...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry barriers...
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