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Psychology and Culture

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PSYCHOLOGY AND CULTURE

Psychological grounds of culture:
Virtually culture is a coalescence of stable discrete behavioural norms and cognitions shared by individuals within some definable proportion and that are distinct from other populations. These norms are stable and last long because these are continuously transmitted to new cultural members of the group through different means. Apparently different psychological needs and their consequences led to the creation of cultural norms. There are different perspectives; one aspect is that culture emerged to serve as a psychological buffer against existential anxiety. Another approach suggests that culture arises in part from an epistemic need for verifiable knowledge, and for certainty and confidence in our perceptions of the world around us. The creation of a shared reality, a common set of beliefs, expectations and rules for interpreting the world, helps fulfill this need to validate one’s own construction of reality. A very different perspective on the origins of culture implies that cultures and the specific norms that define these cultures emerge as unintended byproducts of interpersonal interaction. The contents of these communications and interactions are constrained by psychological considerations and thus exert consequences on culture. As social influence attends any act of communication and because individuals communicate more regularly with others who are closer to them in geographic or social space, a dynamic process is set in motion in which neighboring individuals mutually influence each other on a wide variety of beliefs and behaviors. In addition, people differ in their ability to influence others. As people communicate with their neighbors and others in close proximity, some will be more convincing and will persuade more people to agree with them. Over time, this mutual

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