...Faculty of Business Studies Tutor Marked Assignment BE322: Entrepreneurship and small business management First Semester 2015 – 2016 What Segway Learned About the Value of Feasibility Analysis the Hard Way Web:www.segway.com Introduction The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. [pic] [pic] The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis ...
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...Kylie Lewis 4/9/14 Block 3 Segways: Terror Causing Torture Devices Treasured recollections with your best friend scrapbook themselves as terror-and-pain-free moments. Well, they should anyway, but with my best friend Alexis’s and my aptitude for disaster, my most memorable memories with her elicit injury-and-terror-filled life- flashing-before-my-eyes-moments. Thanks to our never-failing clumsiness, the four day trip I took with her and her eccentric family to St. Louis last fall break included slips down staircases, tumbles into rooftop ponds, and an accidental masterpiece resulting from a dropped pumpkin. Despite all of these unfortunate accidents, one escapade trumped all of them: The Great Segway Fiasco. Eerie, early morning fog shrouded our car on the morning it all began as we drove down the St. Louis streets toward the Segway rental place; Alexis’s mom had signed us up for a Segway tour. As we arrived at the Segway place, the tour leader presented us with a very clear set of rules. “Now, since your age of 12 doesn’t reach our city-street age requirement of 16, we’ll be taking you guys in the woods today. This means that the path will be considerably thinner, so you need to ride single file. If your tires bump against anyone else’s, you guys will crash. Remember, Segways are designed to continue moving along even after you get off of them, so make sure to lean your Segway against a tree or rock when you step off.” He barked loudly. After a century of learning how...
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...The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis While the Segway was a technological marvel, in retrospect there were fundamental flaws in both its product feasibility analysis and its market feasibility analysis. When reviewing Segway's prelaunch and postlaunch behavior, one has to wonder how so many critical issues seemingly weren't analyzed or were missed. It provides lessons for future entrepreneurs to be more...
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...Faculty of Business Studies Tutor Marked Assignment BE322: Entrepreneurship and small business management First Semester 2015 – 2016 What Segway Learned About the Value of Feasibility Analysis the Hard Way Web:www.segway.com Introduction The Segway PT is a two-wheeled, self-balancing transportation device that consists primarily of a set of tall handlebars on top of two disc-like wheels. There are no chains or visible mechanical workings. Riders lean forward to move forward and back to move backward. Turning is done mechanically via hand controls. The device is driven by a quiet, nonpolluting electric motor and can travel up to 10 miles per hour. The name "Segway PT" stands for "Segway Personal Transporter. " The Segway was built in secrecy and was unveiled on December 3, 2001 , on the ABC program Good Morning America. [pic] [pic] The initial reaction to the Segway PT was enthusiastic. Venture capitalist John Doerr predicted that it would be as important as the Internet. Apple's Steve Jobs predicted that cities would be built around it. To cope with the expected demand for the product, Segway's factory in Bedford, New Hampshire, was designed to build up to 40,000 units per month. Initial sales were targeted at between 10,000 and 50,000 units during the first 12 months. But, after 21 months, only 6,000 units had sold. What went wrong? Feasibility Analysis ...
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...The segway What has changed witht the invention of the segway? Steve Jobs said it would be bigger than the PC. Today, it used everyday with police departments, security companies, and golf courses. But the segway didnt revolutionize these departments. The Segway PT is a two-wheeled, self-balancing, battery-powered electric vehicle. It was marketed as a balance-sensitive machine that could transport a human at about 13 m.p.h. and last for a day on only 5 cents-worth of electricity. This brought the glamour of the segway, but it do anything new for these departments. People believed we needed it as a faster way to travel around in pedestrian areas, where vehicles were not allowed. This was the first of its kind, and did not replace a product, simply creating its own market. Invented by Dean Kamen, it is produced by Segway Inc. of New Hampshire, USA. This is a new technology, but merely an improvement in transportation. There were a couple problems with why the segway did not revolutionize transportation. Since Segways could go up to 13 m.p.h., they were not allowed on most sidewalks. However, they also went too slow for many roads, leaving customers unsure of where to ride them. Plus, the $4,950 debut price put the machines far out of budget for the average consumer. With such a high price, it could not become an item that everyone had, and why would you spend so much on an item you were unsure of where to ride it. There was also the problem of injury. In 2003, Segway...
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...In December 2001, Dean Kamen of Segway LLC unveiled the Human Transporter HT. With lofty ideas of replacing the automobile and unrealized sales forecasts, Kamen's Segway HT has not moved mankind nearly as much as Kamen had expected. With an annual CEO change since start-up, it is apparent that Segway's lack of a stated vision and mission is haunting the organization. The lack of "a way ahead", coupled with a less than well-defined marketing strategy, has caused Segway to fall short of Kamen's expectations. Kamen, while a definite asset to Segway, could be a detour or even a dead end on the company's road to success. Historically, Kamen's successes have been based on his abilities to be innovative in research and design, while at the same time being able to pass the developed product off to a partnering company that is able to take the product to market. Kamen's emotional attachment to Segway is preventing its success. As if these problems were not enough, combined with the fact that there was no pent up demand for such a product, Segway's future success will be dependent on an organizational make-over. Segway Value Chain In order to highlight Segway's situation, I have broken down their value chain into two simple classes. Firstly I will focus on "what is working" and secondly on "what is not working" for Segway. What is working Technology: Segway uses their patented design to produce a socially responsible (green product), environmentally friendly mode of transportation...
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...Paul Baptista Critique 2 New Product Planning SEGWAY In this critique I will be analyzing the product failure of the Segway PT a two wheeled (Personal Transportation) device that is battery powered that utilizes self-balancing technology. It is propelled by simply standing on the device and pitching your weight forward or backwards. The technology in the base of the Segway utilized motors and sensors to adapt to the angle or pitch the rider commanded and set forth the speed and direction, turning the Segway worked in the same manner by leaning with the handle bars to turn left or right which changed the speed of the wheels to turn in either direction. Segway was considered to be a game changing innovation in the way the regular person would get around, endorsed by big names like “Steve Jobs” from Apple and “Jeff Bezos” from Amazon, Segway seemed to be the new thing with a Blue Ocean approach in personal transportation market . In this critique I will be elaborating on the missteps taken by Segway’s entry to new transportation market facing regulatory transportation barriers, followed by the shortcomings with the quality of the product, and why the Segway failed to appeal to the market, lastly some suggested improvements. Barriers to Entry Segway had a plan to develop and change the way people moved around from point A to point B by creating a device that would be environmentally friendly and economically useful for everyday use. The problem the firm faced was once introduced...
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...SCEGGS Darlinghurst Preliminary Business Studies Assessment Task 3 Notification SCEGGS Darlinghurst Preliminary Business Studies Assessment Task 3 Notification BUSINESS STUDIES PRELIMINARY ASSESSMENT TASK Assessment Task 3 Notification Assessment Task 3: A BUSINESS REPORT Date Issued: Wednesday 6th May, 2013. Subject: Preliminary Business Studies, Topics: 1-3 Title of Task: Business Report on an SME Weighting: 30% Due Date: Part 1 - This should be presented to your teacher by Friday 17th May (Wk 3). It may be presented as either one page of notes or a one page mind map. Part 2 - Tuesday 11 June 2013 (in your lesson), 2013 Term 2, Week 7 (PF- P4, MW-P3) Component: Inquiry & research, Communication of business information, ideas & issues in appropriate forms, Knowledge and understanding of course content Outcomes: P1 discusses the nature of the business, its role in society and its legal structure P2 explains internal and external influences on business P3 describes factors contributing to the success or failure of small to medium business enterprises P4 assesses the processes and interdependence of key business functions P6 analyses the responsibilities of business to internal and external stakeholders P7 plans and conducts investigations into contemporary business issues P8 evaluates information for actual...
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...Microsoft Dynamics™ GP Human Resources Sample Reports Copyright Copyright © 2007 Microsoft Corporation. All rights reserved. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Notwithstanding the foregoing, the licensee of the software with which this document was provided may make a reasonable number of copies of this document solely for internal use. Trademarks Microsoft and Microsoft Dynamics are either registered trademarks or trademarks of Microsoft Corporation or its affiliates in the United States and/or other countries. FairCom and c-tree Plus are trademarks of FairCom Corporation and are registered in the United States and other countries. The names of actual companies and products mentioned herein may be trademarks or registered marks - in the United States and/or other countries - of their respective owners. The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred...
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...Web Intelligence • Performing on report analysis with Web Intelligence • Filtering Queries using conditions, prompts etc., • Using Combined Queries and merging dimensions • Displaying data in various formats (Ex: Tables, Charts etc.,) Advanced Reporting: • Calculations, Formulas and variables • Ranking Data, using Alerters to highlight data, Formatting numbers and Dates • Understanding Calculation Contexts • Web Intelligence Functions, Operators and Keywords • Calculating values with Smart Measures Universe Designer: • Designer and Universe Fundamentals • Creating a schema with Tables and Joins • Resolving Join problems in a schema • Defining Classes, Objects, hierarchies, using cascading list of values for hierarchies • Testing the universe • Working with OLAP universes Xcelsius 2008: • Application Overview • Creating and Updating Xcelsius visualizations • Using Xcelsius components ( Chart, Containers, Selectors etc.,) • Exporting Xcelsius visualizations to various applications (Power point, PDF, Flash • Creating templates, Alerts and Dynamic visibility • Using Data Manager ( Creating and configuring connections) • Live Office Connections, Query As A Web Service (QWAAS), XML data Connections Crystal Reports: • Report Design Concepts • Designing Optimized Web Reports • Building queries, Filters and prompts • Sorting, Grouping and Totaling of data • Accessing data sources,Creating and updating OLAP reports Business Objects Enterprise Repository: ...
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...Chapter 9 Writing Short Reports Critical Thinking Questions 1. Discuss the effects of formality and problem length on report makeup as described in the chapter. (LO1) 2. Which of the prefatory pages of reports appear to be related primarily to the length of the report? Which to the need for formality? (LO1) 3. Describe the role and content of a transmittal message. (LO1) 4. Why is a personal style typically used in the transmittal message? (LO1) 5. Explain how to write the executive summary of a report. (LO1) 6. Why does the executive summary include key facts and figures in addition to the analyses and conclusions drawn from them? (LO1) 7. Explain why some routine report problems require little or no introduction. (LO2) 8. Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports? (LO2) 9. Describe the organization of the conventional short report. (LO3) 10. What types of problems are written up as letter reports? As email reports? Explain the differences. (LO3) 11. What kinds of information might go into routine operational reports for different kinds of organizations? Why would these organizations need this information regularly? (LO4) 12. Given what you’ve learned about progress reports, suggest an appropriate structure for these reports. What might go into the beginning? What might the middle parts be? What would the conclusion do? (LO4) 13. How might an internal...
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...Organizational Structure Paper The Results Companies The results companies was founded by Alan Schein and Robert Rapp as a provider for a dialer-based technology and a telemarketing service. In 1990 these two men founded The Results companies as a small private company. The company continued a strong entrepreneurial business to proactively identify great opportunity, implemented them successfully and responsibly through the years. They experienced significant growth, which increased revenues from around $28 million since 2005 to about $75 million in 2009. Revenue continued to grow in 2010 it reached 81.1 million. They continued to grow so they expanded to 13 locations throughout the United States and around the world in 2011. They have locations in the Philippines (Cebu, Eastwood city, Manila; Pasig city-Alaskaland, Pasig city-Q Plaza, Silver city, Manila. In the United States they have sites in Texas, Florida, two in Virginia, Kansas, Utah, and Illinois. Heredia Costa Rica, and two sites in Mexico. “The Results Companies exceeds its clients’ expectations by providing a better operational foundation while integrating leading processes and systems to drive top-tier performance and quality.” (The Results Companies, 2011) The Results management team is constantly focused on ensuring their clients are receiving high-quality service, along with concentrating on strategies that will lower costs and improve their performance. “Our relationship management methodology is a systematized...
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...Curriculum Vitae Of Xavier Cooper NAME : Xavier Cooper Personal Details Surname : Cooper Full Names : Xavier Wilray Emmerald Known As : Xavier Address : 18 Catherine Road : Salsoneville : Port Elizabeth : 6059 Telephone Number - Work : 041 402 8800 Home : 041 481 7519 * Cell : 0820815140 * E-mail : Xavier.Cooper@autocast.co.za Identity Number : 701018 5211 085 Home Language : English Other Languages : Afrikaans Notice Period : 1 Month Educational Profile Education and Training Schooling High School : Bethelsdorp High School Year Completed :1990 Standard Attained :Matric Subjects Passed :English, Afrikaans, Biology, Geograhy, Business Economics, Accounting. Higher Education Institution :Bethelsdorp Technical College Year Completed :1992 Qualification Attained :N2 Certificate Subjects Passed :Mathematics, Engineering Science Engineering Drawings, Toolmakers Theory. N3 Drawings. Other Studies/Courses :PC Upgrade and repair Employment Profile Most Recent Employer ...
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................................... P. 6 Reliability .................................................................................................... P. 7 Clarity ......................................................................................................... P. 8 Conclusion .................................................................................................... P. 9 Bibliography .............................................................................................. P. 10 Introduction Global Reporting Initiative (GRI) is provides the globally applicable guidelines to business organization that voluntary use to design and ensure the quality of their sustainability reports. GRI framework is helping the organization to measure and report the sustainability report’s three aspects that includes economics, environmental and social performance. This framework can be used in any size, industry or location. (G3 guideline, p2) Bel Group is a global brand which supplies different type of cheese and provide food service. Headquarters of Bel Group is in France. It provides their product to...
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...jumping from account to account. At first Mr. Malone did not see a reason to purse an investigation, but Mrs. Cooper decided that there was further investigation needed. Mrs. Cooper looked into the report and realized that something was wrong with the reports and confronted Mr. Bobbitt about the findings. Mr. Bobbitt in the audit committee would take a look and see if the findings that Mrs. Cooper were valid. After finding that the findings were valid she then contact Mr. Farrell and he did an external investigation. After further investigation that the mid-level accounting directors Mr. Normand had confessed to just going along with what Mr. Sullivan had explained to him about the reports because he was afraid to tell anyone and wanted to resign. He was afraid that if he told anyone that he would lose his job and had a family to support. When looking at WorldCom situation it was good that the internal auditor committee took charge of the situation when it was brought to them. That was very ethical and then to have the external auditors take over to review the matter was the right step. Now the fact that you had an accountant that your CFO making false reports and switching money around is not very ethical. Not only did your CFO bring another person into the fraudulent reports, but now an external investigation has to be done and reported. There will be hefty fines and jail time for people in the company that went along with unethical behavior. The accounting activity was...
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