The goal of a comprehensive public relations plan usually falls into three buckets: a) to increase awareness for a company or organization entering new markets, b) to increase awareness for a company or organization experiencing a slow-down in market segments; c) to increase awareness of a new product or division.

Wal-Mart is not particularly known for their impeccable customer service. Even further, Wal-Mart lacks in cleanliness and breadth of product lines. But what they lack in aesthetics, they make up for with an absolutely unparallel convenience and price competitiveness. Wal-Mart has redefined the art of online marketing, using techniques of the public relations at grand and impressive scales to become one of the top company’s in the wide history of corporate America.

According to Experienced public relations experts, Wal Mart quick to point out that many practitioners will spend most of their professional lives dealing with fairly moderate levels of competition such as advertising. On the other hand, a more heightened level of competition might exist between public relations professionals at Wal-Mart, Target, and Costco, companies that compete with each other to increase consumer recognition and retail sales.
Most public relations activity and programs, as already noted, deal with competition between organizations for sales and customers. With the help of Social media networks, Wal Marts utilized by a growing number of PR specialists to establish a direct communication with the public, consumers, investors and other target groups and they achieved their goal successfully.
Around the world, Wal mart delivers value for customers in different ways. Wal Mart operate
Supercenters, Sam’s Clubs, e-commerce sites and many other formats that enable us to serve customers. As develop the combination of digital and physical interaction with customers, wal Mart remain