...Public Service Announcements (PSAs): Everybody has seen a few (mainly because they tend to interrupt everyone's favorite shows at the best part). But does everyone pay attention to them? Many people would suggest not; after all, PSAs are just annoying anti-smoking ads, right? Fortunately, those who would claim that are wrong. Truth be told, PSAs have been proven to be very effective. They are actually proven to reduce the number of distracted driving incidents. So if they are so successful, why do people think they're not? Let's look at the details, shall we? First, let us take the time to point out that not all PSAs are anti-smoking ads. Public Service Announcements are used for a large variety of causes, such as raising awareness to breast cancer and Alzheimer's, preventing the use of drugs and alcohol, motivating students to excel in their studies, etc. Companies pay to produce PSAs for whatever they feel is important for the public to know. These announcements are not meant to...
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...Public Service Announcement Paper Timothy A. Owens SCI/220 June 23, 2014 Carlos J. Carmona Public Service Announcement Paper Attention consumers are you aware that foodborne issues can lead to serious illnesses or death. Foodborne illnesses effect more than 48 million people a year. Children are more susceptible to foodborne illnesses than adults are. If one is not concerned about him or herself, think of how quickly germs spread from one child to another. Storage Are you aware that perishable items should be the last items on the cart after selecting other items? This prevents spoilage. Refrigeration of perishables should take place within two hours of purchase and 1-hour of purchase if the temperature is above 90 degrees Fahrenheit. A helpful hint is to check one’s refrigerator or freezer’s thermostat periodically. The temperature of one’s refrigerator should be set at 40 degrees Fahrenheit or lower, and the freeze temperature set at 0 degrees Fahrenheit. Many American are unaware of how long products such as fish, ground meats, and poultry can remain refrigerated or uncooked before bacteria starts to build. As a consumer, are you aware? The cdc.gov website is to freeze or cook these items within two days of purchase. On the other hand beef, lamb, pork, and veal can remain refrigerated a minimum of three to five days before cooking or freezing. The best way to prevent leakage of fluids from meats are to insert them in plastic bags. Plastic bags are normally located...
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...Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made...
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...commit suicide, and engage in physical altercations (CDC, 2014). There are several risk factors involved with TDV. There is an increased risk for toxic relationships for teens who believe that physical violence is a constructive way to express anger in a relationship, use alcohol or drugs, have violent friends, have multiple sex partners, are depressed or anxious, have problems at school, or witness violence within their own home (CDC, 2014). Dating violence among teens is highly preventable and with the collective support of teens, families, health professionals, policy makers, and communities effective preventative implementation strategies can be develop to drastically diminish this issue. A major reason that TDV is such an important public...
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...Brianna Henderson Professor Katherine Kincer ENGL 1101 21 October 2014 She Couldn’t Say No Entering college comes with a new sense of freedom to do whatever a person wants. Partying and drinking, be it legal or illegal, is one of these freedoms. Its common, even encouraged and pressured that while out we partake in drinking and getting “wasted”. This has become a common stigma about college, and binge drinking has become a serious problem on all U.S. college campus. In an attempt to bring awareness of consequences of binge drinking Pennsylvania Liquor Control Board released a series of Public Service Announcements and launched a website to educate its target young audience to be careful while drinking. The public service announcements use very specific image and text placement, typography, and color to make their message evident in the still PSAs. In general when a person looks at something they scan left to right, top to bottom, or at least primarily in English speaking areas, as that is how we read. With this being so, the first things our eyes sees is (what appears to be) a young woman’s bare legs, slightly separated from knee down, and her underwear around her ankles. She is placed in a vulnerable looking position on a bathroom floor to express the terrible act that just happen. This image is large and takes up most of the ad’s space. The designer of this clearly wants the image to be seen as important and a driving point in the PSA. However, what appears to be the...
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...Characteristics and Environments of a Human Service Organization Lorie Janovsky BSHS/462 June 11, 2012 Kara Coleman Characteristics and Environments of a Human Service Organization When an individual is seeking help with issues that may arise in their life, finding the right human service organization is essential. The object of this paper is to evaluate one human service agency’s mission and values, stakeholders influence on the agency, marketing and public relations of the agency, and value of diversity demonstrated within the agency. The agency chosen is The United Way of Central Massachusetts. The United Way of Central Massachusetts The United Way of Central Massachusetts made a commitment to improve the lives of people in the community (United Way of Central Mass, 2010). Their vision is to have “a world where all individuals and families achieve their human potential through education, income stability, and healthy lives” (United Way Worldwide, 2012). The mission of The United Way is “to improve lives by mobilizing the caring power of communities around the world to advance the common good” (United Way Worldwide, 2012). The United Way began back in 1887 by a Denver woman, a priest, two ministers, and a rabbi (United Way Worldwide, 2012). The organization was created “to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases...
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...Childhood Asthma This Ad Council uses two different partners. One is U.S. Environmental Protection Agency as Sponsors; another is The Barbarian Group as Volunteer Agencies. This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish. This activity provides a simple technique for parents and caregivers to eliminate certain incentives to reduce asthma symptoms and prevention of asthma. The U.S. Environmental Protection Agency mission statement is as follows, “all Americans are protected from significant risks to human health and the environment where they live, learn and work; national efforts to reduce environmental risk are based on the best available scientific information; federal laws protecting human health and the environment are enforced fairly and effectively; environmental protection is an integral consideration in U.S. policies concerning natural resources, human health, economic growth, energy, transportation, agriculture, industry, and international trade, and these factors are similarly considered in establishing environmental policy; all parts of society -- communities, individuals, businesses, and state, local and tribal governments -- have access to accurate information sufficient to effectively participate in managing human health and environmental risks; environmental protection contributes to making our communities and ecosystems diverse, sustainable and economically productive; and the United States plays a leadership...
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...Advertising & Promotion Pg 780 1. Compare and contrast the social and economic issues involved in the practice of advertising. Depending on the concerns that are going on in the communities that the consumers are living. Advertisers would need to support causes that could raise awareness as well as sponsor activities for those in lower socio economic conditions. Apple or Dell could donate computers, Burlington Coat factory, encourages the communities to bring in a coat to give to the less fortunate members of society. When a corporation is doing positive thing, the consumers feel better like raising awareness about social issues like stop smoking, drugs, see something say something campaigns 4. What is the role of the Advertising Council in encouraging social advertising? The Ad council is all about raising awareness on social issues. They have well organized systems in effect on keeping our society informed and in turned encourages the advertising industry to support a number of causes. When the advertising industry comes together to support these causes, the issues of society are addressed across the world. By enlisting volunteers from the advertising community, their numbers rose and so many great campaigns have been formed to make the world a better place. Advertisers want to be a part of these successful projects to show that they care more about issues affecting society 5. Why is substantiation considered the foundation of FTC enforcement. When there is claim...
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...Communication Process and Effects Term Paper Evaluation of a Public Service Announcement in Hong Kong Web Link of Video: http://www.youtube.com/watch?v=n3Bsu_TB0Ug&feature=related Name: Mok Sin Yi, Sindy Student ID: 0045024 Date of Submission: 4th January, 2012 1 This paper discusses about the intended message, and various persuasive strategies being adopted in a public service announcement produced by the Hong Kong SAR Government. This selected public service announcement was produced for the Gambling Counseling Hotline Service (1834-633). It is a hotline service provided by the Hong Kong Home Affairs Bureau. The target audience of this PSA video is the problem and pathological gamblers. The PSA is produced in a hope that gamblers will call the hotline to seek for assistance in helping them to quit gambling. The underlying persuasive message of the PSA is that gamblers will disappoint and lose their family if they continue to be obsessed with gambling, they should call this hotline for assistance in quitting gambling. The PSA was creative in using metaphorical comparison to create irony in a gamblers’ confession. The man was portrayed as having more concern over gambling than his family. Different kinds of gambling, such as cards, horse racing, and soccer are used to correlate with his family members. The “Q” in the cards is compared with his wife, the horse is compared with his father, and the soccer player is compared with his son. Although he confessed...
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...GV6503 – PUBLIC SECTOR Word Count (excluding bibliography and cover page): 2532 The Current Government proposals for reforming the public sector are driven more by the desire to cut expenditure than to genuinely reform the system. Like countless reform initiatives before, it could turn out to be a case of the Emperor’s New Clothes disguising the fact that underneath, all of the old problems and weaknesses remain. Introduction The contributing reasons for Ireland’s financial crisis are many and complex but the fact is Ireland found itself with insufficient operating funds towards the end of 2010 and entered a ‘Bailout’ programme with a troika of the International Monetary Fund, the European Central Bank and the European Commission. The purpose of the Programme was twofold; first, and many would argue very much foremost, to re-capitalise and restructure the banking sector. Second, €50 billion of the Programme’s total €85 billion loan was to cover “Safeguarding Public Finances” (Department of Finance Ireland, 2010). In return for the €85 billion facility the Troika demanded austerity measures and reforms that would ensure a sustainable economy within the European Growth and Stability fiscal guidelines by 2015 (and later extended to 2016). The achieve the 3% spending deficit required under these guidelines, the Irish government was obliged to implement a series of budgets with €15 billion of spending cuts over the next 4 years and implement a budget correction of 9%. Public Service...
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...Non-governmental agencies 11 Innovated uses for Government data Samples 13 Conclusion 18 References 18 Appendices 19 Introduction Open government data is shared with the public often over the Internet. Public government information, such as government records, can often be promoted for analysis and reuse. Much of the information that the Irish government holds is potentially very useful to a variety of non-government individuals and groups. Currently the Irish government’s data management is controlled by the Central Statistics Office (CSO). Here certain information is available, but it is limited and difficult to use and access. If the government is to follow the open data movement, there are many benefits to be gained. Many government entities have already begun to publish open government data such as the United States, United Kingdom and the New Zealand governments. The increased openness of government data is powerful and can drive increased innovation and increase economic growth. Making this information more freely available for third-party reuse has the potential to create public value, develop new applications, increase government transparency and help Irish citizens understand what is happening inside the government. This will enable them to bring issues of concern to the attention to the national public. It is vital...
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...Improving Accountability in Public Service Delivery through the Ombudsman About the Asian Development Bank ADB’s vision is an Asia and Pacific region free of poverty. Its mission is to help its developing member countries reduce poverty and improve the quality of life of their people. Despite the region’s many successes, it remains home to two-thirds of the world’s poor: 1.8 billion people who live on less than $2 a day, with 903 million struggling on less than $1.25 a day. ADB is committed to reducing poverty through inclusive economic growth, environmentally sustainable growth, and regional integration. Based in Manila, ADB is owned by 67 members, including 48 from the region. Its main instruments for helping its developing member countries are policy dialogue, loans, equity investments, guarantees, grants, and technical assistance. Strengthening the Ombudsman Institution in Asia Accountability is essential for good governance, and in many Asian countries the ombudsman is the key accountability institution. Originating in the West, the concept of the ombudsman arrived relatively late in Asia. Yet more and more ombudsman offices are being established in Asia, and they play a critical role in the fight against incompetence and injustice on the part of government officials. This report presents in-depth research on Asian ombudsmen, with a focus on best practices and emerging issues, especially in the context of the new public management, and includes recommendations...
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...Types of association and cooperation forms according to the Romanian laws The forms of association an cooperation between public administration entities and other public or private actors are very limited: * The development intra-community associations (DIA) – Law 215/2001 The cooperation structures with juridical personality created by the territorial administrative units to cooperate on development projects of local and regional interest or to deliver public services. * This structure is very restrictive in terms of the possible members of the association – only representatives of the local administration. Thus, the cooperation can only be initiated by the local or county councils, and the leadership of these associations is entirely formed by the representatives of the local and county councils * Basic financing – fixed sums from the local budgets of the members. * They only function as associative entities to implement infrastructure or public service projects financed from EU funds. * Does not function properly due to the decision-making process based on unanimity. * The Local Action Groups (LAG) – defined in the Rural National Development Plan Entities that represent public-private partnerships, composed of representatives of the public, private and civil sectors from a homogenous rural area, that will implement an integrated strategy for the development of the territory. DIA – implementation of zonal or regional related projects...
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...Email: assignmenthelp257@gmail.com. (Email me if you need help in tackling high school, college and university assignments) Public Governance NAME: Professor: Institution: Course: Date: Virtually all management and planning theories are enamored with efficiency of organizations. Organizational efficiency’s main objective is to have branches that work and function with the least possible units and employees but they are still able to accomplish the goals of the organization. A lot of emphasis is placed on eliminating, coordinating or reducing what is seen as unnecessary redundancy. This notion of organizational efficiency was further fuelled by the fiscal constraints and scarcity of resources that dominated the funding of public organizations in the 1980s. To achieve maximum efficiency, an organization had to eliminate redundancy. Redundancy concept is relatively new to public governance and organization theory. But in technological fields like engineering, redundancy is a well-established concept. For example, the reliability of automobiles is improved by incorporating redundancies. Redundancy in organization systems is many. In an organization, maintenance teams which wait for a problem to arise in order to solve it, supervisors who manage other personnel to ensure that they are working, quality teams whose sole job is to search for defective products are all redundancy examples. Regulatory bodies coordinating the...
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...when the labour party came to power in the United Kingdom. This trend continued after independence such that by 1999, it was estimated that successive Nigeria Governments have invested up to 800 billion Naira in public owned enterprises (Obasanjo, 1999). THE CONCEPT OF PRIVATIZATION Although the concept of privatization is an is an emotive, ideological and controversial one evoking sharp political reactions, its political origins, meaning and objectives are not ambiguous. Iheme (1997).defines privatizations as: …any of a variety of measurers adopted by government to expose a public enterprise to competition or to bring in private ownership or control or management into a public enterprise and accordingly to reduce the usual weight of public ownership or control or management. However, in a strict sense, privatization means the transfer of the ownership (and all the incidence of ownership, including management) of a public enterprise to private investors. The later meaning has the advantage of helping one to draw a line between privatization and other varieties of public enterprise reform. It is also the sense in which the term has been statutorily defined in Nigeria. In a similar vein, Starr (1998) defines privatization as a shift from the public to the private sector, not...
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