...1. INTRODUCTION AND SUMMARY OF THE KEY POINT OF THE ARTICLE 2.1 Introduction Singapore is an urban city with a modern multi-modal public transport service system. However, there have existed gaps between customer expectations and customer perceptions, especially in using bus services. This report will analyze these gaps and how bus operators recover their service quality and satisfy their customers. 2.2 Summary of the key points of the article Recently, The Land Transport Authority (LTA) has allowed the first privately run feeder bus service to boost the network. This is good news for customers who are suffering of waiting for the bus for a long time at crowded bus stations during the peak hours and using congested buses. Customers are happy with the improvement of bus service. Previously, customers were frustrated because of insufficiency of bus service in peak hours. They have to wait from 30 to 40 minutes. But from now on, customers will be more satisfaction with the improvement of bus services in Singapore. Bus frequency has improved by 1 to 5 minutes instead of 10 to 13 minutes previously. The “peak period short service” 912P reduce waiting time and ease congestion. Extra supply of bus service will always be helpful with customers in reducing the crowded situation in some buses and reduce waiting time at the congested bus stations. 2. HOW THE ARTICLE RELATES TO THE CONCEPTS 3.3 Customers’ expectations of bus services “Customers’ expectations...
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...Singapore’s transport system is not effective. Do you agree? Traveling in Singapore is both easy and economical. There is an efficient public transportation network, which offers taxis, buses, and the modern MRT rail system. With its excellent public transport system, Singapore is, without a doubt, the easiest city in Asia to get around. Not only that, Singapore’s bus network is also extremely frequent and comprehensive. Visitors rarely have to wait more than a few minutes and a bus will get them anywhere. With this in mind, I personally feel that the public transport in Singapore is extremely efficient in service and convenient for the public. Have you ever thought what life would be like in Singapore without the MRT? Most Singaporeans can no longer remember a time without the MRT. It has become a very indispensable way to get from one end of Singapore to another, and it is particularly useful for getting to downtown areas such as Orchard Road or the Central Business District, where traffic can be heavy. Unquestionably, travelling from one part of Singapore to another is a breeze thanks to a highly penetrative public transport system, which consists of the MRT, buses and taxis. Therefore, the public transport in Singapore is definitely efficient and systematic in getting Singaporeans around the country. There are many reasons why Singapore’s public transport system is well known for the convenience it provides and ease of travel for the public. The MRT network has three...
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...Rivalry Among Existing Firms * Trains * Duopoly system in Singapore, train services (Mass Rapid Transit) dominated by SBS Transit and SMRT Trains. * Currently 4 major ‘lines’ in Singapore, namely Circle Line, North-East Line, East-West Line and North-South Line. * Though the train services were owned by Land Transport Authority of Singapore, the trains are operated by two operators, SMRT Corporation (SMRT Train) and ComfortDelGro (SBS Transit) * Dominated by SMRT Corporation, they operate the Circle Line, North-South Line and East-West Line. The remaining North-East Line is operated by SBS Transit. * * Taxis * Initially with only 3 major operators for taxi, this had since increased to 7 taxi operators. * Major operators in Singapore are ComfortDelGro (includes CityCab, Comfort, Yellow Top), TransCab and Taxi by SMRT Corporation (known as SMRT Taxi). * The other operators with less than a fleet of 2,000 taxi are UnionCab, PrimeCab, Premier Taxi and SMART Cab. * With the increasing number of companies into the Taxi Industry since 2004, possibilities are there might be an increase in Taxi Operators in Singapore. * * Buses * Numerous of operators in Singapore whom offer public and private bus services. * Focusing into the public bus sectors, dominated by SMRT and SBS Transit. * SMRT covers a limited of the public bus service sector, offering less than 100 routes (bus services) and...
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...(economic, political, social), the ones that impact on the transport system 3rd- I'll identify the relationships between the scale, systems and complexity 4th- Discuss how this impacts the decision making for sustainability. Given its land constraints, Singapore’s overall transportation strategy cannot rely on building roads and more roads to serve its populace’s travel needs. It needs a comprehensive and affordable public transport system and sustainable demand management tools. Hence, its recently launched Land Transport MasterPlan is based on making public transport a choice mode, while continuing to manage road usage and to meet the diverse needs of its travelers. A key element to meet these objectives is the continued use of road pricing. Road pricing has long been associated with Singapore, starting way back in June 1975. Many changes have been made to the road-pricing scheme since that time. Started as a manual scheme based on paper permits and hence, using little technology, it has evolved to become a sophisticated system today, involving various technologies. The economic principles for road pricing however, continues to be valid but the charging structure had been evolving to keep the scheme effective, and deriving benefits to the community as a whole. References Sun Sheng Han, ( 2010, 'Managing motorization in sustainable transport planning: the Singapore experience', Journal Of Transport Geography, 18, pp. 314-321, ScienceDirect, EBSCOhost, viewed...
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...2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3. Appendix 3: SMRT List of subsidiaries companies 29 1. Executive Summary SMRT provides transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network of buses, taxis, Light Rail Transit (LRT) system and the Mass Rapid Transit (MRT). SMRT also...
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...(NTU) is a major tertiary institution located in the far west of Singapore with approximately 33500 students[1] and 6165 staff[2]. Most people travelling to NTU will travel by the Mass Rapid Transit (MRT) train to Pioneer or Boon Lay MRT station before taking a bus into NTU. There are currently 4 MRT lines and 90 MRT stations with an average daily ridership of 2.406 million in 2011[3]. Recently, there have been some developments in the MRT system. The Circle Line was officially opened in 2011 while the Downtown Line and the Thomson line will open in 2013[4] and 2018[5] respectively. These lines supplement the current 3 train lines in Singapore, namely the North-South Line, the East-West Line and the North-East Line. Moreover, there was also the construction of new infrastructure such as the additional platform at Jurong East MRT station. With the opening of the Circle Line, people can now choose among multiple train routes to travel between NTU and other areas in Singapore. In the near future, the rail network will become even more comprehensive with new extensions to present infrastructure, increased combinations of MRT lines, new trains and higher train frequencies. This will create even more varied train routes for travelling to and fro NTU. Although most parts of Singapore are accessible by road, the Parliament came to the conclusion in 1982 that an all-bus system would be inadequate and that the transport investment to build the MRT system would be largely beneficial to...
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...Rivalry Among Existing Firms Trains • Duopoly system in Singapore, train services (Mass Rapid Transit) dominated by SBS Transit and SMRT Trains. • Currently 4 major ‘lines’ in Singapore, namely Circle Line, North-East Line, East-West Line and North-South Line. • Though the train services were owned by Land Transport Authority of Singapore, the trains are operated by two operators, SMRT Corporation (SMRT Train) and ComfortDelGro (SBS Transit) • Dominated by SMRT Corporation, they operate the Circle Line, North-South Line and East-West Line. The remaining North-East Line is operated by SBS Transit. Taxis • Initially with only 3 major operators for taxi, this had since increased to 7 taxi operators. • Major operators in Singapore are ComfortDelGro (includes CityCab, Comfort, Yellow Top), TransCab and Taxi by SMRT Corporation (known as SMRT Taxi). • The other operators with less than a fleet of 2,000 taxi are UnionCab, PrimeCab, Premier Taxi and SMART Cab. • With the increasing number of companies into the Taxi Industry since 2004, possibilities are there might be an increase in Taxi Operators in Singapore. Buses • Numerous of operators in Singapore whom offer public and private bus services. • Focusing into the public bus sectors, dominated by SMRT and SBS Transit. • SMRT covers a limited of the public bus service sector, offering less than 100 routes (bus services) and with a limited fleet of 991 buses • As compared to SBS Transit, the latter offers more than...
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...Article: Comfort DelGro revises taxi fares in Singapore From: http://www.channelnewsasia.com/stories/singaporelocalnews/view/1169537/1/.html Summary Taxis are an important form of public transport as well as public service in Singapore and have a total strength of approximately 25,176 in this country. Most people in the country would opt to take public transport as compared to having a personal vehicle for transportation as the cost for maintenance for a personal vehicle is higher as compared to taking public transport. Recently, Comfort DelGro, the most dominant taxi company (with a total of 15439 taxis) in Singapore has opted to revise their taxi fares to meet the increased demand of taxis in Singapore without the consultation of consumers or taxi drivers. Taxi models by Comfort DelGro include Toyota Crown, Hyundai Sonata, Toyota Camry and a Limousine model. Before 12 December 2011, the flag down price was SGD $2.80, SGD $3.00, SGD $3.20 and SGD $3.20 for the different models of taxis respectively. The meter fare was SGD $0.20 for every 395 meters (m) from the first 10 kilometers (km), SGD $0.20 for every 330m after 10km and SGD $0.20 for every 45 seconds of waiting time. Currently, the flag down price for the different taxi models are SGD $3.00, SGD $3.20, SGD $3.40 and SGD $3.40 for the respective models of taxis. The meter fare currently is SGD $0.22 for every 400 m for the first 10 km, SGD $0.22 for every 300 m after the first 10 km, and SGD $0.22 for every 45 seconds...
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...Current Issues Market Demand Factors that may influence ComfortDelgro demand: 1. Income 2. Expectations 3. Amount of Consumers Given Singapore’s population density, in 2009 itself, more than 50% of all daily commuter trips in Singapore were made on public transport - about 3.1 million by bus, 1.8 million by MRT and another 0.9 million by taxi. Approximately 15% of the commuters are travelling using the taxi system. This figure has not include the varying tourism figures that will contribute to the usage of the public transport system. Due to the high demands, it is imperative to make public transport system the centrepiece of Singapore's land transport system. From an economic point of view, taxis are still considered luxury items as compared to buses and trains, the number of people resorting to taking taxis as a form of transport will increase gradually because the income parity gap has become narrower as the educational level increases by generation. However, there has been negative sentiment towards public transport operators after the recent taxi fare hikes and increasingly frequent train service breakdowns in Singapore. These incidents have dampened and shaken the confidence of the public recently. Increase in Oil Prices Oil prices are affected by supply and demand and has been increasingly volatile amid with a slower economy growth outlook. Oil is a vital input for the production of a wide range of goods and services, in ComfortDelgro’s case, it is mainly used...
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...and taxi is 933 (Land Transport Authority 2003). Growing population, exponentially growing COE prices, growing MRT line coverage , sophisticated bus services, high reliable MRT system are some of the factors that increase ridership. Thus any increase in the ridership affects positively the SMRT. Technological SMRT Institute which is a subsidiary of SMRT provides educational programmes to meet and grow the technological advancements in the land transportation. Nitec in Rapid Transit Technology programme jointly developed by the Institute of Technical Education and SMRT Institute provides strong foundation for students in the railway technology. This is programme is first of its kind in Southeast Asia (SMRT Corporation Ltd 2008-2012b). SMRT International Pte Ltd, a WOS (wholly-owned subsidiary) of SMRT so strong in technology offers PM (project management), O&M (operations and maintenance), engineering and consultancy services road to rail and road transport owners around the world. SMRT International Pte Ltd services clients in various parts of the world and they are China, the Middle East, India, Taiwan, the Philippines, Thailand and Vietnam (SMRT Corporation Ltd 2008-2012c). SMRT’s SMRT institute with world class programs and projects outside Singapore would help SMRT to have an edge in fast developing technology. Environmental Singapore is one of the tiniest nation on the globe. Streets in Singapore take up 12% of the Singapore complete area in comparison...
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...1. COMPANY BACKGROUND SMRT Corporation Ltd ("SMRT") is incorporated on 6 March 2000 and listed on the Singapore Exchange since 26 July 2000. It is the second largest multi-modal public transport service provider in Singapore, offering a range of integrated transport services, as well as the leasing of commercial and advertising spaces, engineering consultancy and project management services. SMRT operates two out of the three MRT lines in Singapore (81.7% of the whole network) as well as the Bukit Panjang LRT system (27.1% of the rail length). The company’s bus and taxi operations form a marginal part of the transport systems at an estimate of 26.5% and 12.3% respectively, based on fleet size. In October 2008, public transport fare was increased by a net 0.7%. Transfer rebates were increased by 10 cents while all adult and senior citizen fares were increased by 4.0 cents per ride. However, with the recent shrinking of the Singapore economy, SMRT decided to roll out a fare reduction package from April 2009. The package will include a 4.6% reduction in bus and train fares and higher transfer rebates. 2. ANALYSIS OF INDUSTRY 2.1 Intensity of Rivalry among existing Competitors The public transport industry in Singapore is a duopoly industry, with SBS Transit being the only competitor in SMRT’s core operations, which is MRT and buses. Even so, SMRT’s operations are more focused on the MRT segment (53.96% of total revenue) while the major...
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...* CONTENTS PAGE no. 1. Dynamic Economy 1-2 2.1. Strategies for further development 2. Integrated Transportation system 3-5 3.2. Failures 3.3. Strategies 3. Green city: Environmental Sustainability 5-6 4.4. Failures 4.5. Strategies 4. Distinctive Singapore Identity 7 5.6. Failures 5.7. Strategies 5. Online references 8 * Land Use Plan 2030 Singapore and A New Vision To it Creating Dynamic Economy * Creating a dynamic economy which will generate good jobs, opportunities and resources so as to invest in the city and the people thus help them achieve their aspirations. As poor growth also affect the people who are less educated and the employment. * Looking at the demographic profile it is seen that Singaporeans are becoming better educated with 70% of citizens aged 25-29 have diploma qualifications and above. By 2030 the expected rise in PMET jobs will be nearly 50% to about 1.25 million compared to 850,000 today while the other non-PMET jobs are expected to fall by 20% to about 650,000 compared to 850,000 today. By 2030, two-third jobs will be held by Singaporeans compared to about half today. * To create this number of good jobs it is needed to i. remain competitive to tap Asia’s growth, ii. make a strong Singaporean workforce, iii. Complement the Singaporean core with the foreign workforce. * Creating more commercial and...
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...WRITTEN REPORT – TP019 Micro+ Ridhwan Ismail Perlyn Ho Brandon Goh Yeo Li Sin Seow Jia Chun TAMPINES JUNIOR COLLEGE PROJECT WORK WRITTEN REPORT – TP019 Micro+ Ridhwan Ismail Perlyn Ho Brandon Goh Yeo Li Sin Seow Jia Chun TAMPINES JUNIOR COLLEGE PROJECT WORK Contents | | | Chapter 1 | Introduction | Page | 1.1 | Project Aim | 1 | 1.2 | Project Context: Microcars | 1-3 | 1.3 | Influence of Microcars | 4 | 1.3.1 | Positive Impacts | 4-5 | 1.3.2 | Negative Impacts | 5-6 | Chapter 2 | Analysis of Current Solutions | | 2.1 | Target Group | 7 | 2.2 | Overview of Current Measures | 7 | 2.3 | Kenguru B1 | 8 | 2.4 | EQUAL | 9 | 2.4.1 | EQUAL's Entry System | 9 | 2.5 | Limitations of Current Measures | 10 | Chapter 3 | Micro+ | | 3.1 | Aim & Design Objectives | 11 | 3.2 | Independence | 12 | 3.2.1 | Laser Guidance | 12-14 | 3.2.2 | Friction Drive Module (FDM) | 15-16 | 3.2.3 | Ramp | 16-17 | 3.3 | Usability | | 3.3.13.3.2 | Modified Steering MechanismExpanding Width | 1819 | 3.4 | Summary | 19 | Chapter 4 | Evaluation of Ideas | | 4.1 | Methods | 20 | 4.2 | Effectiveness | 20-21 | 4.3 | Feasibility | 21 | 4.3.1 | Limitations | 21 | 4.3.2 | Solutions | 21-24 | Chapter 5 | Project Summary | | 5.1 | Summary of Project | 25 | 5.2BibliographyAnnexes | Future Directions | 25-2627-2829-44 | | | | | | | Chapter 1 Introduction 1.1 Project Aim This project aims to improve on the...
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...Threats > Singapore has a excellent transport system, which is a much more cheaper service with the recent reduction of bus and train fares. > The off peak car scheme gives Singaporeans more ability to own a car. > There are low taxi fares in Singapore > The private car rental scheme allows car owners to rent out their vehicles. > Singapore is only a small country making it much more efficient to use public transport rather than renting a car to only use for short journeys. >Petrol prices rise’s Opportunities >Owning a car in Singapore requires high maintenance costs, Certificate Of Entitlement, cars also rapidly depreciate. > climate change and the impact to the environment cars have, provides a chance to introduce more eco-friendly cars ,with technology evolving and there being a larger and superior range of eco-friendly cars Weaknesses > There are high maintenance cost for the cars and they are required to purchase new cars regularly. > The price to hire a car is much greater than public transport. > There are many other Car Rental service’s who provide the same services that Avis does. > Competitor Comfort Delgro has a larger fleet of cars, with over 1,400. Strengths >Has a strong brand identity that is known throughout the world. >Avis is said to have strong performance in pricing...
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...operator in Singapore with 25% market share Leader in the world’s rail Industry in train service quality Growing revenue from retail, Advertising and Consulting services Dominant rail Operator in Singapore with 23 yrs operating Experience SMRT Second largest Taxi operator in Singapore with 3000 Taxis Mission, Vision & Core Values Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees Corporate Structure SMRT Trains Ltd • Incorporated on 6 August 1987 as Singapore MRT Ltd • Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004 • Main and only competitor: SBS Transit SMRT Buses Ltd • • • • Previously Trans Island Bus Services (TIBS) Incorporated as TIBS on 31 May 1982 Renamed to SMRT Buses Ltd on 10 May 2004 Main and only competitor: SBS Transit Ltd Milestones Geographic Footprint 10 Operating Model Group Information Financials Share Holding Pattern License and Operating Agreement 16 Critical success factors • Turnaround time – Shorter waiting time • Cost effective and sustainable transport – through integrated information • Network Span -Seamless travel across wider network • Modular transportation growth approach to offer better connectivity for future • Safety and Security regulations Industry Drivers in Singapore • Economic growth of Singapore • Population growth of Singapore • Increased government Spending on public transportation...
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