...vision for Publicis Groupe. First of all, one will describe how one could perceive Maurive Levy, then David Keny. At that point, one would be able to point out out similarities and differencies as strenghts for running successfully the business together. On one hand, one would describe Maurice Levy as a visionnary. He has a vision of where he wants the company to be in the future, with both a short term and a long term vision. As a visionary leader, he is moderately rational, he is not stuck into a set of rational things but he sees beyind the boundaries. He has, in a way, a scientific approach of management, as he is realistic and fact based. In fact, he knows very well the industry he is evoluting in, and its environment, including the competitors, the trends, the threats but also the opportunities. One would describe M. Levy as someone quick, reactive, and opportunist. But that does not mean that he acts in a rush, on the contrary. It seems that even if he is able to catch up new opportunities in a fast growing and fast changing industry, he takes his time to prepare the ground, to create link with people (by being good at networking, which require being sympathic and diplomatic, as he actually is), to understand the key success factors and people involved, to under the psychology of the people he will be dealing with. One could maybe describe him as a “thinker” leader or manager. He is aware that employees are key success factors in a company (not only for Publicis Groupe) and...
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...Publicis - Omnicom Fail Merger Solution Proposals (Aftermath) Underestimate the cultural differences For these two companies: * Trying to reconcile business structures based in large part on personalities and relationships. * To improve the dissonance in ad business in particular. Having something to do with the actual practice of creating advertising. A conglomerate of ad agencies and marketing services doesn’t necessarily empower its constituent parts to deliver better work, but rather makes sure the work is profitable. The merged company may have been more efficient, one day, but it had no obvious plan to be a better one. * Belief and motivation rely on truth, integrity, meaning, utility, motivation and other qualities that can be indirectly measured with data, but not replaced by it. Clients and consumers need agencies to stand for these drivers of experience, and not try to parrot the sales pitches of technologists who don’t understand or appreciate them. Maybe it’s time to stop apologizing for advertising’s shortcomings, and figure out how to once again deliver and sell to its strengths. * More mergers: The large holding companies may continue acquiring small companies—to leverage revenue stream from growth segments, such as digital advertising—they may be more cautious about large-scale mergers: (The two companies may look for smaller acquisitions to expand business and remain competitive. Post cancellation, Publicis’ CEO Levy mentioned...
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...PESTLE Analysis on the Advertising Agency Saatchi & Saatchi London Political | * Governmental pressure about advertising about dangerous products * Stable political environment in the UK guarantee a safe business in the UK – recent election gave another 4 years of stable planning. Even a change of government wouldn’t affect the business to much * UKs point on the European Union and the upcoming referendum might affect Saatchi & Saatchi in the future though. Due to the international business it might get very difficult to sustain the current structure since business will become much more difficult if the UK leaves the EU | Economic | * Since Saatchi operates on a pan-European level the economic situation in Europe affects Saatchi despite being based in the UK * Lower economic growth in parts of Europe (Italy, Greece, France) affect their clients and therefore the business of Saatchi. This will affect the hire of new employees in London as well as in the country offices. Headcount needs to be reviewed strongly and needs to be adjusted, based on the future developments. Freelancers vs full time hires need to be considered * Good economic situation in the UK means that lots of companies hire which means high competition will affect the hire and HR process. Therefore less people are available. Benefit competition will affect financials. Recruitment process needs to be reviewed and adapted * Taxes increasing * Ads prices are increasing * Raw material`s...
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...Human Resources Management Assignment 1 A glimpse of Manulife Financial In 1887, a Canadian leading financial services group was born. Manulife Financial currently has primary operations across Asia, Canada and the United States. This year, Manulife Financial celebrates its 125th year of serving clients with sturdy, dependable, consistent and advanced solutions for their most important financial decisions. Manulife Financial’s international operations offer financial protection and wealth management product and services which include life insurance, long-term care services, pension products, annuities, mutual funds, banking products and property and casualty retrocession insurance. Manulife Financial operates under the brand name “John Hancock” in the US and “Manulife Financial” in Canada and Asia (The Manufacturers Life Insurance Company 2012). TASK 1 (1.1) The concept of Human resource Management has been shifted since the day of its discovery long time ago. The ‘current’ human resource management was not the same as how it was –similar –but not identical. The ‘older’ human resource management is often perceived as the traditional way of human resources management and called as ‘personnel management’ nowadays. In the contrary, the human resources management we all use today is usually referred as the modern way of managing human resources (Nayab N 2010). Gaining a competitive advantage is and has been one of the things companies always seek. Competitive advantage...
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...and business realities, individual advertising agencies chose to give up independent existence in order to become parts of large communication companies that offered clients all the tools for an integrated campaign, including advertising, direct marketing, public relations, and sales promotion. In the new millennium, dealing with one (or several) of the four large holding companies, WPP Group (England), Interpublic(U.S), Publicis Groups (France), and Omnicom (U.S), is the way the world’s biggest advertisers do business. While each of the conglomerates is led by a charismatic and dynamic individual, none appears to have an edge on Sorrell, who was described in a recent Fortune article as “…confident, witty, and a tod arrogant, talking rapidly about the future of advertising and the challenges of keeping fractious clients and ad agencies happy.” Fortune also noted that “In an industry populated by shameless schmoozers, the 59-year-old Sorrell is in a league of his own.” These characteristics have served Sorrell well, In 2004 he squared off against rival Publicis Groups and its CEO, Maurice Levy, in...
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...5 Ways to Succeed in Today’s Technology-Driven World I have learned some valuable considerations about marketing by leveraging technological advancements while reading the article “5 Ways to Succeed in Today’s Technology-driven World” by Bart Foster posted on August 6th on the website Mediapost.com. His article outlines how technology is changing the face of the healthcare industry by way of data digitalization, mobile applications, and self-service customer platforms. He argues that healthcare companies should pay attention to the importance of technology driven marketing not only for the benefits of aiding their clients/patients but also so they can ride the tide of the social media and data cloud technology. Conventional marketing techniques are becoming outdated and, according to a source of the article, chief marketing officers will be budgeting more for technology than Chief Information Officers by the year 2017. According to Mr. Foster’s article, healthcare companies must take full advantage of their technology by reaching the following five goals. First, professionals need to get technical with their understanding so as to ensure a full understanding of the possibilities of the benefits of technology rather than only relying on their technology department to serve in this capacity. Secondly, executives need to embrace collaboration. Chief marketing officers and chief information officers are working more and more together in a daily operational setting with...
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...BT VISION - Marketing mix In the sequence of strategic analysis and decisions, "marketing mix" analysis falls after various external and internal environmental analyses such as PESTEL analysis, Porter's Five Forces analysis, SWOT Analysis and even formulation of competitive strategies (Porter's Generic Strategies). Marketing mix is an imperative concept in modern marketing and academically it is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). It is important to realise that marketing mix strategy of any company can have one major function, that is, strategic communication of the organisation with its customers (Proctor, 2000). It was further argued that marketing mix provides multiple paths as such communication can be achieved either in spoken form and written communications (advertising, selling, etc.) or in more symbolic forms of communication (the image conveyed in the quality of the product, its price and the type of distribution outlet chosen). However, the key element is that the main aspects of marketing mix that will be discussed below "should not be seen as individual entities, but as a set of interrelated entities which have to be set in conjunction with one another" (Proctor, 2000: 212). The easiest way to understand the main aspects of marketing is through its more famous synonym...
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...| | |Campaign | | | |July 16, 2004 | | | |CULTURE CLASH | | | |SECTION: ASIAN AGENCIES, Pg. 31 | | | |LENGTH: 1218 words | | | |The difference in the business cultures of Asia...
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...While beauty brands may find it hard to reach women whose priorities shift after having children, Suave was able to reposition itself from being a value brand to a quality beauty brand that moms choose by forging a highly-relevant emotional connection with them. For several years prior to its repositioning, Suave had owned a value brand position through its tagline, “Can you tell?”that referred to the fact that there was no quality difference between Suave and a more expensive brand of shampoo. The brand had an explicitly functional value position because it was interested in reaching budget-conscious women who wanted a quality shampoo. In 2007, Suave created big news by establishing an emotional bond with mothers through its repositioning campaign. The marketing campaign connected with moms on an emotional level by leveraging the insight that women tend to downgrade beauty as a priority when they become mothers, because they feel guilty if they prioritize taking care of themselves. However, Suave reported in a press release that moms said they felt happier, more attractive and more self-confident when they cared for their own needs. A 2006 USA Today piece agreed, touting the rise of“the mommy diva.” Hence, Suave tried to reach moms by speaking to them as women who fulfill multiple roles. The brand told Mom that using Suave doesn’t require them to choose between being a mom and looking attractive. Rather than sacrifice on necessities for her kids, Mom could stay within her...
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...Merger of Equals Section 2 Yang LIU Student No. 5363940 Xiaoyi YAN Student No. 5363999 Yiding ZHAO Student No. 5516778 Zhuyun FANG Student No. 5484118 5P60 – Accounting Theory Professor Fayez A. Elayan Due Date: April 11, 2014 I. Background During the last decades, the merger and acquisition happened in the constantly developing economy, primarily deriving from the United States. Since the financial crisis happened in 2008, most companies in the world faced risks and losses; however they also had challenges and opportunities. Meanwhile merger and acquisition gave them the opportunity to get rid of the risks and losses that in turn allowed them to redevelop. Merger of equals became a new mode of merger and acquisition in recent years, which plays a significant role in the current global market. It is known that, merger of equals have been on the rise in order allow for sustainable and fast development. There are many reasons why companies’ merge and some examples could be illustrated to prove the points of views. The purpose of the merger of equals is to keep equality amongst the companies. Specifying the expectations of the merger is often a large part of the merging process. Since the trend of merger of equals is more and more popular, we wonder why merger of equals becomes so important in our daily. Unfortunately, there are few research about merger and equals, especially the influence on earning quality. Through all the...
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...The music was pumping and the finger food laid out in abundance one recent evening in a subterranean Manhattan bar, as executives of Pandora Media, the Internet radio service, mingled with some of their most prized new advertisers. Most of the clients, however, were not representing big corporate accounts or multimillion-dollar national campaigns, but rather local businesses whose budget might top off at $20,000 a month. Yet they are the focus of one of Pandora's most important new corporate strategies as it competes with terrestrial broadcasters for a chunk of radio's $17 billion ad market. Pandora's pitch to advertisers is that its technology can cater to consumers with far greater precision than radio -- it can pinpoint listeners by age and sex, ZIP code or even musical taste -- and that as it grows, Pandora will effectively be the top station in many cities. ''A dollar spent on Pandora is better than a dollar spent on terrestrial radio,'' said Tim Westergren, the company's founder and chief strategy officer, nearly shouting at a corner table to be heard above the din of his party. Competing head-to-head with terrestrial radio's armies of local sales staff members will not be easy. But for Pandora, increasing ad revenue is essential. The service went online in 2005, streaming free music tailored to listeners' tastes, and its growth has been explosive. In the last two years, it has gone from 45 million to 125 million registered users, and its revenue has increased...
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...Big Time Toymaker The following case scenario is concerning the existence of a valid contract between two parties. A valid contract can be verbal and/or written. The contract becomes valid when there has been a promise, an acceptance, and consideration relating to the terms and conditions of the agreement. A breach of contract can take place if one of the parties does not comply with the terms of the contract. If this happens, the non-breaching party may be awarded remedies to recover any losses or damages. “The Law provides certain relief for aggrieved parties that suffer losses as a result of another party’s breach of contract. These relief mechanisms are collectively referred to as remedies. For many contracts, the remedy at law will be money damages awarded by the court to the non-breaching party. This is simply a legal mechanism for compelling the breaching party to compensate the innocent party for losses related to the breach” (Melvin, 2011. p. 171). The scenario between Big Time Toymaker (BTT) and Chou is about the two parties coming into an agreement to distribute a new game called STRAT, invented by Chou. Chou did enter an agreement with BTT for a trial period of 90 days with exclusive negotiation rights. This agreement was confirmed with consideration of $25,000.00. Just before the 90 days had expired, the parties reached a verbal agreement during a meeting. However, there was never a formally written contract that was finalized by signatures. Before...
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...Fallon Ad Agency Action Marketing Plan MKTG 346 Jessie Peterson Toby Bohlke Elizabeth Egstad Zack Kestner Laura Olson Table of Contents Executive Summary…………………………………………………………………….…pg.3 Vision……………………………………………………………………………………………pg.3 Positioning Statement……………………………………………………………………pg.3 Primary Goal………………………………………………………….…………………...…pg.3 Primary Objective………………………………………………………………………….pg.3 Secondary Objectives………………………………………………………………….…pg.3 Market Analysis………………………………………………………………………….pg.3-5 Competitor Analysis………………………………………………………………...…pg.5-6 Environment……………………………………………………………………………...pg.6-8 Strategic Initiatives Tactics Financials Timeline Bibliography Executive Summary Individual Vision Fallon Ad Agency is dedicated to serving its clients with creative solutions and innovative ideas through intensity, integrity and intelligence. Positioning Statement To businesses and companies that have a large advertising budget, Fallon Ad Agency offers creative marketing and advertising techniques for the evolving digital media marketplace, that provide products and services that benefit our clients. Primary Goal Fallon Ad Agency’s primary goal is to be established as the top company for providing clients with the most effective marketing and advertising ideas. Primary Objective Fallon Ad Agency’s primary objective is to reach our clients through effective promotions and therefore increasing revenue by 5% by the...
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...Ako spadate u one kojima je dosta Power Pointa i jednoličnih slajdova, koji Vas ograničavaju i od kojih Vaša ideja postaje jednolična i nemaštovita, ovo je članak za Vas.. Predstavljamo vam PREZI! Kao alternativa power pointu, PREZI je u opticaju već neko vreme ali još uvek nije doživeo svoju ,,balkansku slavu“. Ovim ne zabijam nož power pointu u leđa, naprotiv. I dalje, ako se koriste pravilno, slajdovi su odlični za prenošenje informacija ali ponekad nam treba jednostavno nesto drugačije. Dobar PREZI je svež , nov i lako će zadržati pažnju Vaše publike. Postalo je jako teško ostaviti dobar utisak sa power point prezentacijom (koliko god da je dobra), zato što je ljudima isuviše poznata. Nasuprot toga, uz pomoć PREZIja wow efekat je zagarantovan, jer PREZI je rijetko kome poznat, a ljudi su oduševljeni novinama. Prezi (mađarska skraćenica za prezentacija) je mađarski start up, koji je nastao 2008. godine. Ovaj start up podržali su Mađar telekom,i Kitchen Budapest, sa namerom da zamene dosadne prezentacije u vidu slajdova. Prezi su osnovali Peter Arvai,Szabolcs Somla-fischer i Peter Halacys. Prezi zui Postoji online i offline forma PREZIja (PREZI desktop). Online PREZIju se pristupa preko sajta www.prezi.com na kojem je dovoljno da se registrujete i da pustite mašti na volju. Veličina i forma teksta su apsolutno u Vašim rukama. Takođe možete ubacivati čitave paragrafe u reči, uz pomoć zoom navigatora. Vi odlučujete kako će se PREZI obrtati i kojim redosledom će ići Vaša...
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...Case Scenario: Big Time Toymaker Students Name LAW/421 Date Due Instructors Name Big Time Toymaker (BTT) is a company that develops, manufactures, and distributes board games and other toys to the U.S, Mexico, and Canada. Chou is the inventor of a new strategy game he named Strat. Big Time Toymaker and Chou entered into an agreement whereby Chou would receive $25,000 in exchange for exclusive negotiation rights for a 90-day period. The agreement stipulated that no distribution contract existed unless it was in writing. This paper will explain if Big Time Toymaker and Chou had an enforceable contract and any remedies they may use. Big Time Toymaker and Chou entered in a verbal contract when both parties negotiated the terms of BTT paying Chou $25,000 in exchange for exclusive negotiation rights for a 90-day period. The parties had an oral agreement at the conclusion of their meeting, and this converted into written contract when BTT sent the email confirming that all essential contract terms had been met. This email provides evidence of BTT’s objective intent to be bound by the terms of their agreement, and we know Chou intended to be bound since he is the one seeking to enforce their agreement. The facts that weigh in favor of Chou would be the e-mail that contains all the terms of the agreement. Technically it is in writing and that was the only clause in their verbal arrangement. The facts that weigh against Chou would be that the e-mailed was not signed by either...
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