1. Publix Supermarkets uses competitive rivalry, which best describes this organization. I am very familiar with since I retired from the organization. They have an advantage because of the many different brands, which exclusive to Publix and not by their competitors. For example, Boars Head, Amy’s Kitchen, Wagyu American Kobe, etc.

2. Publix uses chip-and-Pin cards at its point-of-sale lines to make payment easier, for the consumer. Also, Telxon handheld scanners used, for pricing, ordering, inventory, and all the information sent using the organization’s intranet. The store management uses mostly email, word, excel and Microsoft Project at times. Company IT employees, who manage the main company databases, but also keep up store level