PRODUCT : Analyzing your products 1. The product concept Picard propose a large range of products for all the population. We will show you wich products of Picard we would like to bring in a list with the price per kilos. Fruits surgeles : €/kg Red fruit salad 7.86 Citrus salad 7.33 Mango slices, import 11.55 Melon balls , France 8.88 Rhubarb pieces , import 2.40 Pink grapefruit juice Florida 5.40 2 tians fruit , cherry, apple, raspberry 23.68 3 red fruit coulis 12.50 Exotic fruit salad 7.33 Jar exotic fruits 18,57 Mirabelle of Lorraine mumps , France 7.91 Raspberry Whole, import 7.95 Raspberry coulis 12.50 Mango-passion fruit coulis 12.50 Cocktail of red fruits 7.33 Papillote orchard fruit 20.00 Raspberries broken, Chile 5.95 Jar fruit orchard 18.57 Questches of mumps in Lorraine , France 5.66 Pitted cherries , Poland 7.66 Fig into quarters, import 6.25 Florida orange juice 5.40 Pineapple chunks , Cote d' Ivoire 6.25 Apple, plum , fig and raisin 8.00 Exotic fruit smoothie 8.00 Papillote exotic fruit 20.00 Mangoes and peaches gingerbread and honey 8.00 Cocktail of red fruits bio, import 11.77 Bowl of exotic fruits 13.00 Multifruits salad 7.33 Bowl of red fruits 13.00

Vegetables: / kg Spinach axes 2.44 Miniature cultivated mushrooms 4.66 Artichoke hearts, Egypt 5.50 Peas soft extra-fine and young carrots 2.00 Roasted potatoes in slices 2.15 Vegetables for soup 1.95 Leeks in slices 2.30 Gazpacho tomato, cucumber, pepper, onion 3.95 Softened ice(mirror,ice cream) of cucumber has the mint 5.16 8 pucks of vegetables romanesco cabbage, French bean 5.50 Dauphine potatoes 2.80 Soup of the pesto 6.25 Trio of vegetables in onions 2.80 Soup mixes of vegetables with pieces 6.25 2 crumbles of vegetables 16.45 Risotto in the green asparaguses 6.50 Gratin dauphinois, portionnable 4.27 Green asparaguses, Chile, Peru 11.58 Mashed potato in the ham and has the Emmenthal cheese 5.55 Apples alphabet, purée of potato prefrite 2.83 Poêlée has the Southern 2.80 Sweet green peas , extra fine 2.15 4 half lawyers, Peru 12.34 Flqgeolets green for 3.25 Duo bio florets ( broccoli and cauliflower ) 4.91 Julienne vegetables 3.22 Butter beans extra fine 2.50 Mashed potatoes with chicken and carrots 5.55 Vegetables to wok 3.66 Curried lentils and vegetables 4.83 Printaniere vegetables 2.10 Jardiniere organic vegetables 4.00 3 mixtures of vegetables steam bio 5.83 Assorted 6mini gratins 14.04 Haricotes flat sections , Spain 2.10 Overwritten potato truffle 12.44 Garden peas 2.83 Sautéed new potatoes 6.55 Rissoles cubed apples 1.30 Mashed green vegetables 4.33 Velvety chestnut parsnip 4.50 Cauliflower florets 1.60 Sautéed mushrooms to the forestry 16.50 Fried vegetables grids zucchini , eggplant 4.83 Potato patties , precooked 3.08 Green beans extra fine 3.66 3 sachets steam green beans, baby carrots 4.83 Duchess potatoes 2.40 Velvety pea ricotta 3.95 4 mini potato gratins 7.50 Cauliflower florets bio 4.16 Extra fine beans , italy 4.41 Apples hazelnuts 1.30 Kitchen has Thai rice , carrot, soybean 4.50 8 pucks vegetables courgettes , peas , carrot 6.50 Melange grids vegetables 7.00 Meat and poultry : Chipolatas ( 8-10 pieces) 10.80 BBQ Ribs 14.19 Needles chicken marinated in tandoori spices 13.85 4 tounedos net 36.58 Sautéed veal 15.33 2 quail stuffed with foie gras duck 28.33 2 slabs of beef marinated with three peppers 22.33 2 chopped steaks Salers 15.00 Sweetbreads, fat , denervated and piecing 13.95 Fish and shellfish : 2 meatballs salmon fish , leeks 20.62 4 salmon tartar with chives 26.42 Tails cooked shrimp , amounted to Madagascar 32,50 Excerpts Nordic fish 16,50 Clamps cooked trourteaux , pre- sawn 16.58 4 pavers silver salmon Pacific MSC 30.94 4 Albacore tuna steaks 20.83 Heads and legs Squid 9.90 Scallops Jacques Canada USA 42.37 Apetizers : 16 petits fours caterer 39.66 Mini cake ham olives 10.20 12 mini - skewers apérétives 45.94 8 bites of chicken satay 20.62 12 mini bagels apérétifs 37.56 30 mini puff apérétifs 9.38 12 Sushi Maki Kawai, 5 assorted varieties 34.12 30 mini puff sunny flavors 9.04

Starters, salads and pies : 4 shells Walnut St Jacques , a Breton 12.72 2 bites of sweetbreads 16.96 Ham tart cherry tomatoes 8.13 Walnut pie Saint Jacques and colin 11.00 4 Formaggi pizza , tomato, cheese 4 6.58 4 baskets ham emmental 7.15 2 patties raclette cheese - bacon - potato 13.20 Delicatessen : Dos Alaska pollock lemon risotto verde 9.71 Lasagne bolognese 6.12 Pasta, chicken and vegetables Provencal 4.72 Paved braised ham , mashed potatoes Beaufort land 14.25 Risotto with green asparagus 6.50 Papillote haddock, grilled zucchini and tomato 16.63 Chicken and small pasta mushroom sauce 6.66 Sweetbreads, POULTRY and morel sauce Porto 33.22 Pasta , shrimp, grilled zucchini, basil sauce 5.88 Kitchen escape : Bo bun Chicken 10.28 8 egg rolls with sauce 10.41 Chinese noodles , portionable 5.00 8 bites of chicken satay 20.62 Mezze , assorted 12 pieces 21.14 Sticky rice with coconut milk and mango 14.58 12 Sushi Maki Kawai, 5 assorted varieties 34.12 Mini- cod fritters 12.36 Chili con carne and rice cooked 11.28 Tom Kha Kai soup 11.28 Butternut squash soup , chicken and coconut milk 13.16 Breads and pastries : 2 half- rods campaign precooked 3.92 10 mini chocolate croissants (2 bars ) , pure butter 8.80 4 small balls bio 8.65 6 small assorted breads, cooked 5.40 2 half sticks auc cereals, cooked 4.64 6 rolls Italian , cooked 5.62 2 pure butter puff pastry pre- plated 5.90 4 bagels, american buns , cooked 7.05 6 pancakes 13.00 2 half- cooked baguettes green olives 7.95 2 broken pure butter pasta pre- plated 5.60 Full sliced bread 4.44 Pastries : 2 moeulleux white chocolate - chocholat 21.11 2 apricot tarts fine 17.00 Crunchy chocolate 15,83 9 cabbage crackers, chocolate, vanilla, caramel 32.50 Lemon meringue pie 14.47 Fudge , 1 part 21.66 Custard , 1 part 12.18 12 mini - buchettes 48.57 Ice creams and sorbets 4 mini pots Macadamia Nut Brittle 14.87 6 timpani sorbet , raspberry , mango, cirton 11.30 2 Chicks iced 21.94 Rum ice cream with raisins soaked in rum 2.50 Temptation red fruit sorbet 10.62 Amarena Italian ice 5.00 4 magnum almonds 7.72 4 Best Chocolate Choc Biscuit 8.19 Bites glacéees , 3 bags of bites 28.49 Ice Almond milk and almond macaroons 9.40 8 mini -Best - sortbets various coatings fruits 9.16 10 mini- sticks glazed with milk and fruits 6.55 The grocery store : 10 ice cream cones 28.18 Shrimp Chips 19.00 Shortbread oatmeal and flaxseed ux 11.56 Crystallized orange peels dipped in chocolate 28.21 Lychee - raspberry jam 9.20 Mini flutes laminated emmental 18.66 Apricot jam , passion fruit 9.20 Bitter orange marmalade 8.88 Pure palm butter, a time of … 15.21 Crêpres lace milk chocolate 29.00 24 lace pancakes 23.60 Croquets Provence with black olives 39.33

Is the product concept novel? The product, the brand is not a concept novel. In Ireland, you have our own competitor, called ICELAND. They propose a large range of products too, but Picard is here to bring the French touch, luxury items, and a good taste!
Is the product attractive or are the consumer benefits on offer sufficiently persuasive? We think that a famous French brand PICARD who exports too in Belgium, Spain and Italy is a trusting brand. Most of inhabitants know that the French food is qualified like very good. To conclude our products is attractive and people need to eat. Frozen food is an alternative for people who are really busy and it’s really easy to cook it.
Is the potential market of interest? We do not target people specifically, we offer a wide range to our consumers so that they are able to satisfy their needs. People being presses the evening out of the office will be pleased to offer frozen dishes, quick to cook, friendly.
Is product development straightforward from a technical, financial and marketing point of view? The production plant is located in France. Products should therefore be delivered by boat. About the logistics issue, we will see much more over the file. Nevertheless, from a technical, financial and marketing perspective, our products can be transported carefree Dubliners in our stores.
Can the technique related to the concept be protected? Our technique of making our product remains protected obviously, manufacturing is done in France. Many inspectors are controlling what we produce. We do not need to disclose our means of production unless the Irish population is concerned. We never had any problems in France. Food production is controlled 2. Attricbutes and performances.

Technical characteristics

About the characteristics of our product. The components of our products are indeed different from each. The back of the packaging of our products are of the elements as: carbohydrates, proteins, fats. And of course the composition of dishes or other.
On the other hand, the front of the packaging you, mode (oven or microwave) and the ideal time to perfect cooking.

Symbolic dimensions

As you have seen above, frozen foods are quite expensive to acquire. This is partly why we want to open a store Picard in wealthy neighborhoods of Dublin, quite far from the center.
Consumers will be able to acquire a luxury property

3. Sensory qualities

The 5 senses are really important to enjoy our product, we rather say four, we'll explain why.
The 5 senses are hearing, touch, sight, taste and smell.
At first, the feel is due to the contact between your mouth and food.
Packaging plays the role of sight and your flat when your plate. Sight is the first sense that appeals to you.
The taste is just the feeling that you are looking for a good product, fine.
Smell plays a vital role in desgustation our product. If the smell is good, but if you appreciate the smell does not suit you, you will struggle to enjoy our meal.
And finally, hearing on 5 th sense, who will you mount the exitation for the dish you expect. When your lasagna out of the oven in boiling, your taste buds will be extremely open!

4. Associated services
Regarding related services, we offer a loyalty card that will allow you after a certain amount of purchase to obtain a discount on your next purchase. 5. Focus on advantages
Our goals are simple: speed, simplicity, refined, French, luxurious

Choose the correct positionning for our product.
With many recipes that vary the pleasures of consumer Picard wants to innovate, as its marketing director said product. "Stimulate demand in a mature market" So Picard is positioned clearly wanting to combine two aspects, the "good "and speed of preparation. Picard thus positioning its dishes highlighting one hand their nutritional qualities, their freshness and speed of preparation and also their use situation, namely when a short time before us.