Puce Health Clinic Case Analysis

Table of Contents

Executive Summary……………………………………………………3 Objective of the Report ………………………………………………..3-4

4P’S and STP…………………………………………………………..4-6

Market Analysis………………………………………………………..6

Competitors Analysis ………………………………………………….7-8

SWOT Analysis………………………………………………………...9

Recommendations………………………………………………………10

Conclusion………………………………………………………………10

Appendix A……………………………………………………………...11 Income Statement………………………………………………………..11

Puce Memorial Hospital (PMH) is, an independent, not-for-profit, general hospital located on the southern periphery of a major western city. Being debt free and dependent on inner city residents, the board of trustees authorized PMH to expand operations by adding an ambulatory facility in the downtown area ten blocks north of the hospital. Being open for 11 months now, Puce Health Clinic (PHC) has seen success by becoming self sufficient, increasing cliental, reducing bad debts by 2 % and minimizing the increase in their expenses. Sherri Worth, Assistant Administrator of PMH, has recognized a potential threat that could hurt their facility. Medcenter, a possible competitor, has been proposing to develop their own facility overlapping in service areas with PHC. This threat has the potential to take a third of PHC’s northern portion of personal illness patients and also 40% of potential personal illness patients in this area will go to the new location. After speaking to her boss Roger Mahon, the administrator of the hospital, Worth has been tasked to draft up a concise analysis of PHC’s position. As third party consultants, we are now tasked with providing PHC our recommendations that will assist in recognizing the companies’ opportunities and minimize the threats. We at XYZ consulting will be providing a detailed report with multiple recommendations that will benefit PHC. Our