...Reliance Baking Soda Case Questions Please provide written answers to the following questions. Limit your answers to a maximum of two pages, plus exhibits. 1. What are the strengths and weaknesses of the RBS brand? With a 70% share in the baking soda category, RBS is clearly the market leader and due to the relatively high degree of versatility it is also widely recognized in several other categories as a key player in the market. The brand also boasted high levels of brand recognition and also unaided brand awareness. By being in the baking soda category and more or less defining the category as a whole, it has created a reasonable level of acceptance of the multiple uses for the product and in turn the brand as well. As for distribution, the brand has demonstrated extremely high levels of penetration among the various retail outlets in grocery stores, mass merchandise stores, and drug stores. As for the weaknesses, the primary limitation of the brand is the lack of awareness of the multiple cleaning purposes of the product. The brand and the product are both widely considered to be rather boring and unappealing, and to make matters worse the product has not undergone any changes in the past century. The category and in turn the brand are experiencing increasing selling prices, low traffic and low turnover. Lastly, there is an extremely low recollection among consumers when it comes to the advertising of the brand irrespective of the medium. 2. Analyze the...
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...differentiation value includes Coracle’s increase in chemical savings. Coracle reduces the need for additional chlorine, shock treatments and enzymes, thus reducing pool owners’ annual chemical cost by 20% to 30% (average of 25%). ClearBlu reduces annual chemical cost by 15%, thus the increase in savings by Coracle is 10% (25%- 15%). The annual chemical cost (excluding clarifiers) is $300. Calculation of Coracle’s annual EVC: $56.25+ 0.1x $300= $86.25. Coracle, being a new brand should first adopt a push strategy since there is low brand loyalty and low brand awareness. This will generate exposure and encourage distributors to stock up on Coracle. Only 25% of consumers understand and use clarifiers regularly. This shows that there is low involvement in purchasing decision and perhaps an impulse item as a residential clarifier. And thus a push strategy is a good way to promote the product. However, since product benefits are not well understood by consumers, Soren can also adopt a pull strategy in communicating the actual...
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...Push Strategy: Push strategy is where companies forecast demand before ordering based on the willing buyers and also the goods doesn’t runout unexpectedly. For example winter jackets are required by retailers during the end of summer or during start of fall and winter. Companies can predict in their supply chain as they know what will be needed long before their demand actually arrives. So the main disadvantage in Push system is it’s purely based on forecast which is a guess. For example Billions are spent in US on computers and software’s but most of the time demand and forecast differed. So if forecast goes wrong there will be excess of investments and profits will decrease. Sometimes we may runout of inventory and lose customer loyalty. Pull Strategy: Pull strategy is the one which is based on demand data. This is based on the actual consumption at stores and also forecast rather than predicting sales. For example Custom computers are build by direct computer seller only when the order is received from consumer. Cloud technologies these days are providing daily consumer demand for generating forecast. Based on this strategy, a company can manufacture goods based on daily demand and reduce production of goods which are moving slowly so that inventory maintenance cost is reduced for goods which are not in demand. The disadvantage of this strategy is that sometimes we may runout of inventory if demand increases and if we are unable to increase production. Aggregate Forecast: ...
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...Earned) Your analysis was unclear or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) B. Past Promotional Events (2 Points Possible) Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions? You provided a well-reasoned financial analysis that was supported by facts from the case. (2 Points Earned) Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) C. Push vs. Pull (2 Points Possible) Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, lowprice grocery item in a mature market setting. You clearly identified the relevant strategic considerations of the two strategies case and provided a well-reasoned analysis based on those considerations. (2 Points Earned) You were not clear in your identification of the relevant strategic considerations. Your analysis was incomplete or was not supported by facts from the case. (1 Point Earned) Substantive omissions were made in your analysis. (0 Points Earned) D. Recommendation (2 Points Possible) What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make...
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...inaccurate accounting practice. 1.1 Advantage and Disadvantage of hold inventory First advantage is improving customer service. By hold inventory can increase investment in inventory may result in a higher level of customer service and able to meet and anticipate customer demand. It also prompts and precise customer order upon request. Second advantage of hold inventory is economies of scale. Take advantage of per unit price reduction for purchasing in large quantity and enjoy economies of production as greater plant capacity and lower per unit manufacturing costs. The following is disadvantage of inventory such as consume space, higher order and carrying costs, tax depending on demand and market pattern, difficult to predict. 1.2 Push inventory strategy Push system involves predicting inventory requirements, to reach customer demand. Company has to forecast what goods clients will buy along with will determine the quantity of goods to buy. The manufacturing will produce enough...
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...Core, Strength And Fat Burn Workout Full body (main muscles) and core workouts are performed every other day, with a lighter session working smaller muscles on the "off" days. There is one complete day of rest on Sunday. I also stretch for flexibility before each workout, a solid 15 - 20 minute stint. * Day 1 - Full Body and Core * Day 2 - "Light" Sessions * Day 3 - Full Body and Core * Day 4 - "Light" Sessions * Day 5 - Full Body and Core * Day 6 - "Light" Sessions * Day 7 - REST Full Body | Full Body and Core | Exercise | Sets | Reps | Deadlift | 5-6 | 10-12 | Squat | 5-6 | 10-12 | Bench Press | 5-6 | 10-12 | Push Up | AMAN | 100 Total | Pull Up or Chin Up | AMAN | 100 Total | Dip | AMAN | 100 Total | Light Sessions and Core | Light Sessions | Exercise | Sets | Reps | Shoulders - 2 Exercises | 3 | 10-15 | Biceps - 2 Exercises | 3 | 10-15 | Triceps - 2 Exercises | 3 | 10-15 | Push Up | AMAN | 100 | Pull Up or Chin Up | AMAN | 100 | Dip | AMAN | 100 | Rowing 500 m Intervals (Hard) or... | 4-6 | 2-3 km | Rowing (Long) | | 4-6 km | Cable Crunch | 3 | 15-25 | Weighted Side Bend | 3 | 10-15 | Leg Raise | 3 | 15-25 | AMAN = As many sets as needed. Get to 100 reps total using any number of sets. Deadlift, Squat and Bench Press Sets Deadlifts, squats, bench press sets work as follows: * Set 1 - Light * Set 2 - Medium * Set 3 - Heavy * Set 4 - Max weight for the day @ 10-12 reps * Set...
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...WOR KshEET • ChEsT & BACK • DIs C 1 DATE / WEEK Warm-Up (2:30 + 6:30) 01 ChEsT - standard Push-Ups 02 BACK - Wide Front Pull-Ups 03 ChEsT - Military Push-Ups 04 BACK - Reverse Grip Chin-Ups R ___________________ R___________________ R ___________________ R ___________________ R ___________________ R___________________ R ___________________ R ___________________ R ___________________ R___________________ R ___________________ R ___________________ R ___________________ R___________________ R ___________________ R ___________________ R ___________________ R___________________ R ___________________ R ___________________ Water Break (0:49) 05 ChEsT - Wide Fly Push-Ups 06 BACK - Closed Grip Overhand Pull-Ups 07 ChEsT - Decline Push-Ups 08 BACK - heavy Pants R ___________________ R ___________________ R___________________ R_________W_________ R ___________________ R ___________________ R___________________ R_________W_________ R ___________________ R ___________________ R___________________ R_________W_________ R ___________________ R ___________________ R___________________ R_________W_________ R ___________________ R ___________________ R___________________ R_________W_________ Water Break (0:47) 09 ChEsT - Diamond Push-Ups 10 BACK - Lawnmowers 11 ChEsT - Dive-Bomber Push-Ups 12 BACK - Back Flys R ___________________ R_________W_________ R___________________ R_________W_________ R ___________________ R_________W_________ R___________________ R_________W_________ R...
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...This routine is performed during weeks 1, 2, 3, 9, and 11. Use the spaces provided for each exercise to record the first round and the bottom line for the second round. number of reps performed and, when using dumbbells, the weight lifted. If using a band, indicate its color along with the number of reps performed. This is a “repeat” workout, so for each exercise use the top line for the WEEK 1 WEEK 2 WEEK 3 WEEK 9 WORKSHEET W = WEIGHT R = REPS WEEK 11 01 Standard Push-Ups R__________________ R__________________ 02 Wide Front Pull-Ups R__________________ R__________________ 03 Military Push-Ups R__________________ R__________________ 04 Reverse Grip Chin-Ups R__________________ R__________________ 05 Wide Fly Push-Ups R__________________ R__________________ 06 Closed Grip Overhand Pull-Ups R__________________ R__________________ 07 Decline Push-Ups R__________________ R__________________ 08 Heavy Pants R________W________ R________W________ 09 Diamond Push-Ups R__________________ R__________________ 10 Lawnmowers R________W________ R________W________ 11 Dive-Bomber Push-Ups R__________________ R__________________ 12 Back Flys R________W________ R________W________ R________W________ R________W________ R________W________ R________W________ R________W________ R________W________ R________W________ R________W________ R__________________ R__________________ R__________________ R__________________ R__________________ R__________________ R__________________ R__________________...
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...Bodyweight workout sessions provide an uncomplicated and very effective method to get your complete body into condition whilst burning body fat and giving you the ease to work out at your home if you wish. A properly made bootcamp exercise routine will mix components of strength, conditioning, and endurance while maintaining the pace fast for aerobic conditioning. Here's a fast bodyweight exercise circuit that can be done in 15 minutes. Most boot camp exercise programs are based on bodyweight exercises simply because they can be carried out anywhere including outside. The body utilizes alot of stabilizing muscles via the range of movements which will not only firm up more muscle but will also burn a lot more calories. Fat loss workouts do...
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...Monday - Triceps, Chest, Shoulders, Neck Workout Neck - Face Down Neck Resistance / 3sets20@10lbs Triceps - Overhead Dumbbell Tricep Extension / 3sets50@20lbs Chest - Push Up Regular / 3sets10 - Push Up Wide / 3sets10 Shoulders - Arnold Shoulder Press / 3sets20@20lbs NECK Face Down Plate Neck Resistance - Main Muscle: Neck - Other Muscle: None http://www.about-muscle.com/workouts-and-exercises/face-down-plate-neck-resistance.php TRICEPS Dips - Main Muscle: Triceps - Other Muscle: Chest, Shoulders http://www.about-muscle.com/workouts-and-exercises/dips-triceps-version.php Lying Tricep Extension - Main Muscle: Triceps - Other Muscle: None http://www.about-muscle.com/workouts-and-exercises/lying-tricep-extensions.php Overhead Rope Tricep Extension (Dumbbell) - Main Muscle: Triceps - Other Muscle: None http://www.about-muscle.com/workouts-and-exercises/rope-overhead-tricep-extensions.php Tricep Pushdown - Main Muscle: Triceps - Other Muscle: None http://www.about-muscle.com/workouts-and-exercises/tricep-pushdown.php Tricep Pushdown With Rope Attachment - Main Muscle: Triceps - Other Muscle: None http://www.about-muscle.com/workouts-and-exercises/tricep-pushdown-with-rope.php CHEST Dips - Main Muscle: Chest - Other Muscle: Shoulders, Triceps http://www.about-muscle.com/workouts-and-exercises/dips-chest-version.php Dumbbell Bench Press - Main Muscle: Chest - Other Muscle: Shoulders, Triceps http://www.about-muscle.com/workouts-and-exercises/dumbbell-bench-press.php Dumbbell Flyes...
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...Most Productive Muscle Building Exercises Detailed look at the most potent muscle building exercises, as well as a body part by body part breakdown. Stop wasting time in the gym and start getting results! Workout is made up of only so many sets and exercises. Constructing a workout without a purpose and without the use of the best available tools will only waste your time. If you want to gain muscle and strength at the fastest rate possible you will need to choose the best possible exercises. The following exercises are the best of the best. You will notice that they generally fall into three categories: 1. Barbell Exercises. 2. Dumbbell Exercises. 3. Body weight Exercises. When you begin to explore the muscle building workouts on Muscle &...
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...If you have to do less reps or sets build up slowly over weeks thats fine. This will prevent injury that may keep you from working out. Keep in mind you will be sore at times,so be ready for it. Don't forget to hydrate before, and after workouts. You want to make sure each time you lift that you concentrate on one muscle group per day and then give that group a day off. Because you build muscle when resting not lifting. On off days you can concentrate more on cardio or a different muscle group than the day before. A good weight training schedule would be a 5 day workout routine. Lift weights on days one three and, five. Then you can do short 30 minutes or less, but intense cardio on days two and five. On days six and seven you should rest and let your body muscle rebuild and heal before your next week. Once you realize that you are getting used to the weight you are lifting, you can increase it in small steps. This will help your muscles and general body appearance improve gradually without stopping you by trying to lift too much at...
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...R R R R RT LT R RT LT RT LT RT LT R R R RT______________ Sec LT______________ Sec RT LT R_________W RT LT R R R R RT LT 03 Single Leg Walk Out to Sphinx 04 Half Angel 05 Roller Boat 06 3 Speed Med Ball Push-Up 07 One Leg Lateral Leap Squat 08 Core Circle 09 Holmsen Screamer Lunge 10 Med Ball Dreya Roll 11 Plank Burpee on Stability Ball 12 Banana Ball Switch Crunch 13 3-Point Squat Press with Med Ball 14 Slo-Mo Balance Climber (Alternating Legs) 15 X2 Diver 16 Ryan Sphinx Twist Crunch 17 One Leg Med Ball Burpee (Alternate Every 3 Reps) R R R R R Cool–Down R = reps W = weight RT = right LT = left Sec = time Use these recommended items with P90X2™. To order, visit Beachbody.com. Medicine Balls Foam Roller Premium Stability Ball Tony Horton’s PowerStands® P90X® Peak Health Formula P90X® Chin-Up Bar P90X® Results and Recovery Formula® P90X® Peak Performance Protein Bars Shakeology® Equipment Required • Premium Stability Ball (or Towel and Sturdy Chair) • Foam Roller (or Bands) • Weights (or Bands) • Mat* • 1 Medicine Ball* • Worksheet and Pen • Water and Towel PowerStands is a registered trademark of Tony Horton. *Optional Post-Workout Nutrition Get better results and...
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...Through partaking in CrossFit workouts, I feel as though I have significantly improved my physical health. For further improvement I have set in place certain goals for myself in cardio, weightlifting, and gymnastics. In Cardio, I would like to improve my mile (1600 meter run) from 7:18 to 7:00. I would also like to improve my 500 meter row from 2:08 to 2:00. Both of these require strong core strength so in order to improve, I could do superman lifts and superman holds. Other exercises which I will work on to improve my cardiovascular endurance include sit ups, single jumps, plank holds, Also, to achieve my goals in running, I should pay better attention to and practice my technique while focusing on leaning forward more. For weightlifting,...
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...REVERSE OF THIS FORM. Due date* | Posting date * | Semester | 10/04/14 | 10/04/14 | X Semester 1 Semester 2 Summer Semester Term 1 Term 2 Term 3 Term 4 | Have you applied for an extension? Yes X No Student Comments | | | | | | | Lecturer Comments | | | | | | | Biochemistry Experiment Pre-workout Exercise Enhancement & Weight Cutting Stack Abstract: This experiment was conducted to investigate the effects of a blend of supplements that could be used as a pre-workout and weight cutting stack for an individual who often undergoes weight cutting programs for competition purposes. The time taken to complete exercises, the recovery time, the number of repetitions performed of each exercise and levels of resistance in kg were measured before and after consuming the pre-workout drink. The...
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