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Pv Technologies

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Submitted By parikhsamir
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Summary: The case started with the introduction of PV Technologies who is a Global Leader in Photovoltaic (PV) inverter industry and are suppliers to several segments of solar energy technology field including power plants (ranged from 10MW to 200 MW). In July, 2011 PVT received a RFP from their longtime customer – Solenergy Development LLC for the supply of “Utility Scale Central Inverters” for the upcoming 100MW plant. This plant was to be situated adjacent to an existing 25MW plant where PVT’s central inverters had been installed 3 years earlier and performing flawlessly. Solenergy’s Chief Electrical Engineer, Greg Morgan, has carried out extensive evaluation of selected group of companies who are invited to bid for this project. The executive at PVT were optimistic about winning this RPF due to their existing relationship with Solengergy’s senior management and existing PVT products are performing flawlessly in the facilities. However, Salvatori – Key Sales Executive got information which has unofficially revealed that PVT trailed other competitors in the evaluation and was having the concern that PVT will most likely lose the contract if not reacted immediately. The case study then reviews how executives reacted to this findings. Senior Executives of PVT met to address this concern and suggested four alternative course of action: 1. Offer to extend the original warranty at internal cost from 10 to 20 years 2. Offer a 99% uptime guarantee at no cost 3. Accelerate the introduction of a new product, scheduled to release shortly, with higher capacity at 1.25 MW and 98.5% efficiency. 4. Tactfully initiate a dialogue with Morgan to confirm the reported findings of the evaluation. Key Issues: 1. PVT has not been in constant touch with Solenergy - one of its key customer. As a result PVT is not clear about what the current requirements of the customer and the direction

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