...Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 | 1. INTORODUCTION Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience was becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this had whetted their appetite for watching movies on the “big screen“. To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt. Ltd. totally refurbished the existing cinema in June 1991...
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... HARSHITA CHATURVEDI, DEPARTMENT OF BUSINESS ADMINISTRATION MBA MARKETING ,3RD SEM, UNIVERSITY OF LUCKNOW UNIVERSITY OF LUCKNOW. ACKNOWLEDGEMENT I, Harshita Chaturvedi, have completed this project with full determination and dedication. First of all I would like to thank our professor, Dr Sanjay Medhavi, for providing us the opportunity of presenting such an interesting topic. I had very little knowledge of the PVR Cinemas but now i have learned a lot while completing this project. I would also like to thank my sister who was of great help in providing the guidelines of how to prepare the project. Lastly, i would like to thank all those who indirectly helped me in some or the other way in completing this project. TABLE OF CONTENTS INTRODUCTION4 PVR CINEMAS5 STP OF PVR CINEMAS7 MARKETING MIX- 7 PS9 SERVICE BLUEPRINTING16 CONCLUSION 18 REFERENCES...................................................................19 INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been steadily increasing in India. On an average, 30-40 million people are joining the middle class every year. The consumption spending is rising due to increasing disposable incomes on account...
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...PVR Limited Management Discussion and Analysis The following Management Discussion and Analysis Section should be read in conjunction with the financial statements and notes to accounts for the period ended 31st March, 2012.This discussion contains certain forward looking statements based on current expectations, which entail various risks and uncertainties that could cause the actual results to differ materially from those reflected in them. All references to “PVR”, “we”, “our”, “Company” in this report refers to PVR Limited and should be construed accordingly. to increase. (Source: FICCI- KPMG Indian Media and Entertainment Report 2012) 1. Largest Industry - The Indian film industry is one of the largest globally with a history of steady growth. With films being the most popular form of mass entertainment in India, the film industry has witnessed robust double-digit growth over the past decade. Industry Structure & Development 2. Demographic scenario supports long-term fundamentals: Due to favorable demographics (75% of the country’s population is below the age of 35) and economic conditions in India, coupled with consumers willing to spend more on a variety of leisure and entertainment services, the filmed entertainment business is set to grow in the years to come. 3. Under screened market: When compared to global benchmarks such as USA, UK, France, Spain, India is a significantly under screened. Mumbai and Bangalore have...
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...Over the past decade, India has been the second fastest growing economy in the world. The major global corporations opine that it will become a key market in the years to come, sweeping the global Entertainment world with its unlimited potential. As the Indian economy continues to perform strongly, the Indian middle class will also expand significantly. It is the growing consumer class with an increasing affinity to Entertainment that drives the Industry. This has resulted in an increase in the expenditures on entertainment. As a result of which the advertising revenues have also been on the rise. India is witnessing the growth of multiplexes that offer better viewing experience to the customers. The advent of many eminent players such as PVR, INOX, Satyam Cineplexes, and Shringar Films into the Industry has almost the changed the customer preferences for entertainment. It is worth mentioning that most of them have been setup in association with many shopping centres and malls in order to grab the attention of the customers and...
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...Contents Introduction ..................................... 2 AV Receiver TX-SR504 TX-SR504E TX-SR8450 Instruction Manual Connection .................................... 16 Turning On & First Time Setup..... 32 Basic Operation Playing your AV components ....... 36 Listening to the Radio .................. 38 Enjoying the Listening Modes ..... 48 Thank you for purchasing an Onkyo AV Receiver. Please read this manual thoroughly before making connections and plugging in the unit. Following the instructions in this manual will enable you to obtain optimum performance and listening enjoyment from your new AV Receiver. Please retain this manual for future reference. Advanced Operation ..................... 54 Troubleshooting ............................ 62 En WARNING: TO REDUCE THE RISK OF FIRE OR ELECTRIC SHOCK, DO NOT EXPOSE THIS APPARATUS TO RAIN OR MOISTURE. WARNING RISK OF ELECTRIC SHOCK DO NOT OPEN AVIS RISQUE DE CHOC ELECTRIQUE NE PAS OUVRIR CAUTION: TO REDUCE THE RISK OF ELECTRIC SHOCK, DO NOT REMOVE COVER (OR BACK). NO USER-SERVICEABLE PARTS INSIDE. REFER SERVICING TO QUALIFIED SERVICE PERSONNEL. The lightning flash with arrowhead symbol, within an equilateral triangle, is intended to alert the user to the presence of uninsulated “dangerous voltage” within the product’s enclosure that may be of sufficient magnitude to constitute a risk of electric shock to persons. The exclamation point within an equilateral triangle is intended...
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...Company Background In 1979 Garth Drabinsky and Nathan Taylor formed Cineplex. From early on Cineplex saw itself as a niche player. They used small screens to show specialty movies and they employed this strategy not to challenge major chains, but to compliment them. Cineplex did well primarily because of their concept for carefully planned use of shared facilities. With this success they began to expand across Canada with a very rapid rate of expansion. During this expansion however they amassed a 21 million-dollar debt. Also, distributors became reluctant to supply Cineplex for fear of alienating the two largest Canadian chains. In 1983 to avoid bankruptcy, Cineplex reduced its debt by selling off some of its recently purchased assets. Darbinsky also took legal action to win back access to major releases. Son after this time he also purchased the Odeon chain so that he would be able to bid for early runs of movies. This gave Cineplex a major position in the industry. Through Darthbinsky’s relentless tactics Cineplex Odeon was the second largest motion picture chain with 1,800 screens in over 500 locations. Now that Darthinsky owned one of North America’s major theater chains he sought to change the movie going experience by changing the layout and atmosphere of the theaters to attract even more moviegoers. Drabinsky endeavored to use the size of his chain to obtain added clout with film studious and distributors. Drabinsky had no plans to slow his companies’ rapid pace of expansion...
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...Case Study Movie Exhibition Industry - Research Papers - Kimsaline 10/9/12 2:01 AM Case Study Movie Exhibition Industry Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Theaters have implemented digital content and 3D but it’s not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer behavior and demographics. I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information...
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...Discuss how Charles Chauvel’s ‘Jedda’ is a product of, and placed within, the Australian film industry at the time of its production. (What was this period like and what influence did this period have on the selected film?) How might Aborigines find truer representation in Australian film and other popular cultural mediums? By Danielle Gold Charles Chauvel’s ‘Jedda,’ (1955) is a film firmly placed within the dominant ideology of its time, limited by the otherness of its chosen subject matter. As a medium of cultural production, film has a necessary relationship with the hegemony of its own culture; sometimes progressive and other times simply perpetuating. As a representation of the debate over the ethics and feasibility of assimilation, ‘Jedda’ reflects the failed premise of its time, the hierarchical approach to culture and civilization perpetuated by white Europeans. Despite this hamartia it has been applauded with “the only dignified Aboriginal male lead that has been allowed to exist in a film made by white directors in Australia,” (Johnson, 1987:48) what is certainly a progressive allowance (though the word is problematic). It has become evident that true representation of the Aborigine in Australian popular culture is dependent on undoing the dualistic understanding that establishes their otherness. Culture is a discourse of common iconography. Signifiers of language, appearance, values, history, cuisine, beliefs… are inscribed, developed and perpetuated...
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...TITLE PAGE TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES (A STUDY OF FOUR HOME MOVIES) BY OGBONNIA CHINAZA. C MC/2006/118 A PROJECT PRESENTED TO THE DEPARTMENT OF MASS COMMUNICATION, CARITAS UNIVERSITY, AMORJI-NIKE, ENUGU. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN MASS COMMUNICATION JULY, 201 DEDICATION I dedicate this work to God Almighty for his unfettered love. He is the only guide to my life and studies and he dispenses his grace freely. Also to my parents Mr. and Mrs. Joseph Ogbodo Ogbonnia and my brothers Arinze, Nnamaka, Chukwunonyerum, I remain grateful for their moral and financial support. ACKNOWLEDGEMENT I wish to acknowledge and appreciate all who fired the flame in one way or the other. First, I thank God, the almighty father who has given me life, knowledge, wisdom and strength to accomplish my work. My special gratitude goes to my head of Department, Damian. U. Agboeze who despite his crowded daily programme as the HOD would readily attend to his students and his fatherly advice. My immense gratitude also goes to my supervisor Justina Obi who devoted her time to supervise, correct and criticize this research work to make it a reality. I can never forget the service of my lecturer, Ferdinand Obasi, who made things...
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...at once.) The audience erupts at the end of the painfully (er, coat please) long fight sequence, hooting, whistling, and generally losing their minds. God bless them. The actor, who anyway can’t distinguish between the 36 similar movies he has done in the past, signs yet another movie where all he has to do is take off his shirt and make this constipated look on his face – and cha-ching – 2 crores in his pocket. The director and the producer laugh their way to the bank, wondering how they got this lucky. I just can’t figure out whether to laugh or to cry. Neither probably. I’ve heard that rat poison is pretty effective. With Bollywood happily cruising downhill, one wonders what role the general public plays in the heroic decline of Indian cinema. Just the day before, I sat down and tried to watch Mere Baap Pehle Aap. With Genelia D’Souza acting totally out of character, a non-existent plot, and a script which should have been read once and then used as toilet paper, it is safe to conclude that this movie fully merited consuming two and half hours of my life. Another important aspect of Bollywood, which I am proud to point out is how it is completely original. No sir, there is absolutely no ripping off involved. It is just not part of our...
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...Upgrading Technologies: Creates a Real-Life Movie Going Experience May 8, 2012 Abstract AMC Theatres began upgrades in their theatre technologies in 2009. Their project objective was to gain status as the number one movie exhibition industry in the world. The scope of the project would upgrade all of their facilities to incorporate 3D technologies, premium viewing, and state-of-the-art sound systems. This project would immerse the movie viewer into a real-life experience, thereby enticing the viewer to return satisfied, and become a steady patron of the company. Their estimated timeline for completion on technology upgrades for its remaining theatres is 2014. AMC Theatres, which stands for American Multi-Cinema was founded in 1920 when a father and his two sons purchased the Regent theatre in Kansas City, Missouri. AMC is second only to Regal Theatres, as a leading global movie theatre chain. The company gives credit to one particular son named Stanley Durwood. He believed that playing a multiple selection of movies in one movie house would in-turn lead to more guests, and more profits. This simple idea revolutionized the movie exhibition industry and became a blueprint for the industry. The concept for the movie theatre was born. It is this kind of inspiration that has encouraged the AMC Corporation to introduce more industry firsts. AMC was looking for a way to bring in new customers and refresh old patron relationships. Movie sales had begun to slump in the...
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...Llanto, Angela H. Com118 A99 HW #3 Part 1 Italian Neorealism is influenced by economic, political and cultural factors. It is founded by young generations trying to break free from conventions of ordinary Italian cinema. After the war, the economy of Italy was not in good condition which pushes filmmakers to think of ways that would let them create films with having low budget, so the film location for shooting was the actual location and avoided three-point lighting. It reveals the social condition of Italy, so it has unhappy endings, so films under this film movement mirrors the society by telling people what was happening. Being able to show reality and the burdens of people, it caught the attention of the mass.” The Bicycle Thief” is one of the masterpieces of Vittorio de Sica which received an Academy Honorary Award in 1950 which is also deemed the greatest film of all time by Sight and Sound magazine’s poll of filmmaker and critics. This movement continues to influence numerous filmmakers, one of them is an Indian filmmaker named Roy Bimal who’s famous for his realistic and socialistic films like Do Bigha Zamin, which he did after watching “The Bicylcle Thieves ”,Parineeta, Biraj Bahoo, Madhumati, Sujata and Bandini and same with Vittorio de Sica, he was one of the most acclaimed Indian filmmakers of all time who won numerous award for his work including Filmfare Awards, two National Film awards, and international Prize of the Cannes Film Festival, Madhumati won...
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...Google Adwords Proposal Client Profile * Name: * Projection House * Location: * Karama, Dubai, UAE * Employees: * 25 Nos * Offerings * Goods: Projectors, Printers, Professional Displays, Scanners, IP Video Conferencing, Whiteboards. * Brands: Specktron, LG, Optoma, Brother, Epson * Services: Installation, Project Management, Annual Maintaince for AV & IT * Online marketing personnel * Juliet * Age of the company * 8 yrs * URL * www.projectionhouse.ae * Website Age * >6Yr * Revamped – 6 months ago * Website Management * Internally developed * CMS platform * Social media: * N/A * Can * Company presence and sales via online and offline channels * Online: Basic Website * Offline: * Dealer Markets * Corporate Market * Other relevant information * Market Analysis * Current and potential customers * Retailers * E-tailers * Government Agencies * Institutions: Banks, Schools, Hospitals * Current and potential competitors * Alpha Data, Zio Gulf, FVC, * Overview of the industry * B2B * Saturated * Projected and historical online spend for the industry * Not applicable * Market position/specialties * * Unique selling points of the goods/services offered * Product Variety * Optimum...
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...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...Major Essay: Question One Musical films have been present in Hollywood since The Jazz Singer (1927) premiered. Mast states that a film is a musical when the primary entertainment and investment lie in the musical numbers (p. 309, Wood, 2008). Musical films are often a beloved or hated genre due to the unrealistic nature of characters erupting into song and dance. This essay analyse four main conventions of the musical genre the spectacle, the narrative, the adaption of established stories and the power the combination of lyrics and music can achieve on screen. Examples from different periods in Hollywood will be used to explore these conventions and how they apply and have evolved to suite conventions of modern cinema. Kellner (2005) explains spectacles have been present in different cultures since pre-modern times. Examples of these spectacles include plays, the Olympics of Ancient Greece, in Ancient Rome public offerings of bread, circuses and gladiator games (Kellner, 2005). The human desire for the spectacle has not fallen into extinction but rather evolved with society and technology. Entertainment has always been a prime field of the spectacle and film has been one of the most productive industries to utilise the spectacle (Kellner, 2005). Hello Dolly (1969), My Fair Lady (1964) and Rodgers and Hammerstein’s Cinderella (1997) are three examples of film musical spectacles. All three of these movies contain elaborate costumes, bright colours and large dance...
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