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Pygmalion

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Pygmalion originates from the Greek mythology of a king of Cyprus. The king falls in love with an ivory sculpture of his own creation. Captivated by the beauty of his sculpture, he pleads to the Greek gods to give him a wife as much like the sculpture as possible. The gods bring the sculpted woman to life. In the theatrical version of Pygmalion, scriptwriter George Bernard attempts to prove the concept that “the way one person treats another can, for better or worse, be transforming” (Livingston, 5). In the article “Pygmalion in Management” author J. Sterling Livingston uses Barnard’s fairy tale and the Pygmalion effect, as a metaphor for his power of expectation arguments
Livingston engages in various aspects of the Pygmalion effect in management by researching several different experiments related directly to the effect. The first experiment Livingston discusses is an experiment that took place by the Metropolitan Life Insurance Company. The manager of this company assigned his best six insurance agents to his best assistant manager, assigned six average agents to an average manager, and six below-average agents to a below-average assistant manager. He requested that the best agents and manager produce two-thirds of the premium volume reached by the agency during the previous year. As the manager predicted, the members of the superior group fulfilled their expectations and as expected, the below-average group’s productivity declined. The average group however produced unexpected results. While the manager expected the average group to produce average results, they actually performed

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