...The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. George A. Miller describes in his treatise “The magical number seven, plus or minus two” a pattern governing the process of our mind. Whenever we encounter a number of items the mind begins to group them into logical categories so they can be retained. The mind will automatically impose order on everything around it. This tendency of the mind is nicely illustrated by the Greeks who grouped stars into figures instead of pinpoints of lights. As the listener has to take in your story line by line, he must take each of these, digest them, relate them and hold them together. He will invariably find the job easier if your ideas come to him as a pyramid. When you group together a number of sentences into a paragraph, you do so, because the sentences have a logical relationship. All of your sentences are needed to express a single idea of the paragraph, which is effectively a summary of the paragraph. Stating this summary sentence raises you to the next level of abstraction. On this level of abstraction you again combine a number of paragraphs to form a section. These paragraphs and no others are needed to express the single idea of the section, which again will be the summary of the ideas in the paragraphs below. Exactly the same thinking holds true in bringing together sections to form a document and the single...
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...Harvard Management Communication Letter A Newsletter from Harvard Business School Publishing Tools, Techniques, and Ideas for the Articulate Executive Article Reprint No. C0504C The Best Memo You’ll Ever Write by Holly Weeks This document is authorized for use by Ethan Beldengreen-Karas, from 8/30/2012 to 12/1/2012, in the course: BUS 365: Communication and Professional Development - Epstein/Graves (Fall 2012), Emory University. Any unauthorized use or reproduction of this document is strictly prohibited. For a complete list of Harvard Business School Publishing newsletters: http://newsletters.harvardbusinessonline.org For reprint and subscription information for Harvard Management Communication Letter: Call 800-988-0866 or 617-783-7500 http://hmcl.harvardbusinessonline.org For customized and quantity orders of reprints: Call 617-783-7626 Fax 617-783-7658 For permission to copy or republish: Call 12/1/2012, in the This document is authorized for use by Ethan Beldengreen-Karas, from 8/30/2012 to 617-783-7587 course: BUS 365: Communication and Professional Development - Epstein/Graves (Fall 2012), Emory University. Any unauthorized use or reproduction of this document is strictly prohibited. Writing The Best Memo You’ll Ever Write Every memo—or report or e-mail—is important in today’s business environment. If you keep in mind that readers are content driven, time pressed, and decision focused, you can write right—every time. by...
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...WEEK 8 Discuss the similarities and differences between the Mesopotamian ziggurat and the Egyptian pyramid both in style and function. Man has a tendency to build large monumental things, not only today, but also during our ancient past. The Sumerians and the Egyptians are two cultures, from our past, that have accomplished these feats. The Sumerian ziggurats and Egyptian pyramids have some similarities and differences. The ziggurats and the pyramids have some similarities. They are both examples of the massive structures that were built in support of their cultural or religious beliefs. They were both built with a great deal of manpower with no use of any big machinery that we are familiar with today. Their society's leaders commissioned in building these massive structures were: the king of the Sumerian civilization for the ziggurats and the pharaoh of the Egyptian civilization for the pyramids. Their similarities pretty much ends here. At a closer look, the ziggurats and the pyramid had many differences. The pharaohs, in preparation for his death, built the pyramids as place for his tomb and his priced possessions and servers (to ensure that his needs are met in the afterlife) and also for his queen. It is said that the pharaoh ruled in the authority of the God and that the pyramid would help him ascend to the Gods. The Sumerian king had the ziggurats built for use as a place for worship, like a temple, for the Sumerian society. One story also suggest that...
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...1. In this assignment we will evaluate settings for events with common characteristics between the periods of ancient civilizations, Paleolithic, and Neolithic to Egyptian civilization. What we are looking for are changes in these cultures, if any, how and why did the change occur and what may have triggered them. As a civilization progresses and evolves they bring with them common characteristics from their predecessors. Some of these characteristics are government, economy, food and supplies, social equality, and religion. The Paleolithic were among the first to inhabit the regions of Western Europe stretching to Egypt. They were also the first to adapt to the land, hunt and gathered, and also experimented with art, textures, and colors. The Paleolithic didn’t have a form of government more of a tribe family which were ruled by the male and differed from city to city. They also didn’t have an economic system or a way to trade goods. However they were among the many to learn how to evolve their weapons into more effective ways to hunt. The Neolithic civilization carried these same common characteristics, but evolved it and organized it a lot better. There form of government was evolved into a chief and council system. Hunting and gathering was also in existence but were evolved to farming and creating surpluses. Art was also apparent more so in sculptures, textures, and more discovered materials. Also a barter system was established where one could trade their precious items...
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...without the help of machinery. The main reason for this question was because each pyramid was composed of millions of limestone blocks each weighing 25 to 80 tons each and was located on the west side of the Nile. Experts have also talked a lot about the methods by which each block was raised into position. It was theory that wooden and bronze levers were used to move the blocks, a system of ramps, terrestrials or just millions of workers. There was also debate on how did they get these huge stones from the quarries into the middle of the desert. Some archaeologists believed that they used large boats, traveling the Nile or just simply rolled and drug them. I believe the theory of a million of workers is possible but whether they dragged, lifted or even rolled each stone into place is not.The Greeks believed slaves was used, but modern Egyptologists accept that it was thousands of skilled workers. Verner posited that the labor was organized into a hierarchy, consisting of two gangs of 100,000 men, divided into five groups of 20,000 men each, which may have been further divided according to the skills of the workers. So through research I believe these men may have used a system of ramps. Most archaeologists agreed that a system of ramps must have been used to drag the millions of blocks into their positions in the various pyramids. There are traces of these ramps around some of the older pyramids to suggest that at least five different systems of ramp might have been used. The...
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...the ziggurats staircase. • This temple sits on top of the famous Anu Ziggurat. • This particular temple was for the sky god “Anu”. • The temple was entirely white washed as it shining in the sunlight, making it almost impossible to pass by. • Inside the temple were a huge fire pit and a conduit system. Archeologists speculate that the water comes from the temple’s terrace to collect itself on the pit. • Discoveries Inside the temple were some very interesting things found by archeologists. They have discovered lion and leopard bones that were speculated for the offerings to the gods. Also they have discovered ritual objects and bones that were buried. Religious Beliefs • Ziggurat’s building period took more extensive time than Egypt’s pyramids. From the third millennium to 600 BC, Mesopotamia’s tradition remained longer because they represent their Gods and were a symbolic trademark for the Mesopotamian civilizations. • Mesopotamia’s temples were very valuable for its nations because it serves as an interaction between their people and their worshipped deities. Ziggurats were very important to its ancestors, as these structures connected communities together. These nations believed that their gods rested high up in the sky and they believed that this monumental temple of theirs connected Heaven and Earth to communicate with them. Their temples represent their God’s power. • They assumed that the higher the ziggurat was, the closer they were to their gods and that rested in...
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...from the title the author also used several instruments to abdicate the boy’s personal legend. And the most important instrument that he used is the boy’s dream. The boy’s dream inside an abandoned church where there was an enormous sycamore that grew where the sacristy was. The boy’s revelation of his dream to the interpreter goes like this: “I had the same dream twice; I was in the field with my sheep, when a child appeared and began to play with the animals. I don’t like people to do that, because the sheep are afraid of strangers. But children always seem to be able to play without frightening them. The child continued to play with my sheep for quite a while and suddenly the child took my both hands and transported me to the Egyptian pyramids. Then the child said to me, ‘if you come here you will find a treasure’ and just as she was about to show me the exact location I woke up both times.” Well this is a hint of what the boy’s Legend is all about. One of the fundamentals of a good novel is its...
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...Pyramids and ziggurats both provide archeologists with a great deal of information about the ancient cultures that constructed them. When comparing The Great Pyramids of Egypt with The Ziggurats of Mesopotamia, the differences between them are more apparent than the similarities that they share. The two structures actually only appear to be similar. Both have the general form of a pyramid. Some other similarities shared by these two types of structures can be interpreted from the context of the religions of those who had them erected and what role they served for the society. Among the differences are their intended usage, how they were decorated, their designs, and the materials used in their construction. In order to clearly describe how different these two structures are, I have summarized some information about their designs and the materials used to build them. Contrasts in the decorations of the two types of structures are then discussed. The intended uses of these structures then introduces some similarities in relation to the religious symbolism of the structures. Considered to be among the greatest wonders of the known world, The Pyramids of Egypt were built with exacting precision from granite blocks. The pyramids of the early dynasties were of a more stepped pyramid form, similar in appearance to the ziggurats of Mesopotamia. Advancements in available technologies and construction techniques in the later dynasties of ancient Egypt allowed for pyramids to be constructed...
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...Taylor P Ancient Architecture Functions of Ancient Monuments Ancient monuments have been discovered to be a prominent feature of many different ancient civilizations throughout history. The most elaborate and well known ancient buildings are the pyramids and the ziggurats of Egypt, Mesopotamia, and Mesoamerica. The construction of these massive monuments began sometime during the fourth millennium BC and to this day many can still be seen. Although believed by most to serve a particular religious function, historians are still trying to discover the exact purpose of these breathtaking feats of architecture. However, through the vast studies of archaeology, enough information has been acquired to make some valid theories. The first civilization to construct a massive architectural project was the Egyptians with their construction of the pyramids. It is believed that the Egyptian civilization began around 5500 BC and then began to flourish as a result of new innovations in agriculture and the abundance of natural resources around the Nile. Over time, Egyptians made great achievements in mathematics, writing, astronomy, medicine, engineering, and architecture. This played a huge part in the progression of Egypt into a powerful and influential civilization. In addition to these achievements, the significance of religion was another extremely important factor that allowed the Egyptian civilization to thrive. Egyptians practiced polytheism. In their religion, not only were...
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...The Pharos of Alexandria, the pyramids in Egypt, the Hanging Gardens of Babylon, the Acropolis and the Parthenon in Greece, the Roman aqueducts, Via Appia and the Colosseum, Teotihuacán and the cities and pyramids of the Mayan, Inca and Aztec Empires, the Great Wall of China, the Brihadeeswarar Temple of Thanjavur and tombs of India, among many others, stand as a testament to the ingenuity and skill of the ancient civil and military engineers. The earliest civil engineer known by name is Imhotep.[3] As one of the officials of the Pharaoh, Djosèr, he probably designed and supervised the construction of the Pyramid of Djoser (the Step Pyramid) at Saqqara in Egypt around 2630-2611 BC.[6] Ancient Greece developed machines in both civilian and military domains. The Antikythera mechanism, the first known mechanical computer,[7][8] and the mechanical inventions of Archimedes are examples of early mechanical engineering. Some of Archimedes' inventions as well as the Antikythera mechanism required sophisticated knowledge of differential gearing or epicyclic gearing, two key principles in machine theory that helped design the gear trains of the Industrial Revolution, and are still widely used today in diverse fields such as robotics and automotive engineering.[9] Chinese, Greek and Roman armies employed complex military machines and inventions such as artillery which was developed by the Greeks around the 4th century B.C.,[10] the trireme, the ballista and the catapult. In the Middle...
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...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily...
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...architecture; the Egyptian pyramids and the great temple of Ammon, Karnak. Design The ancient Egyptian pyramids are pyramid-shaped structures that were built as tombs for Pharoahs. The ancient Egyptians believed that the Pharaohs were chosen by God to serve as mediators between humans and gods, hence they were treated with a lot of respect. After their death, they were buried in pyramid together with their possessions that would be useful to them in their afterlife. The shape was also influenced by the belief that they were “launch pads” for the soul of the dead Pharaoh to the sky to live with the imperishable stars. Others believed the pyramids were a stairway for the souls of the Pharaoh to climb to the sky. There are no existing records of the building plans used to build the pyramids, and as a result most of the design schemes that people have come up with over the years are speculative. Different theories have been put forward as to why they were built in the shape of a pyramid.the most common is that this shape reflects the rays of the sun. In his book The Keys to the Temple, David Furlong (1997, pp ) believed that the ancient Egyptians worked on the plan of the pyramids in the form of a triangle, basing their calculations on the basic properties of a triangle such as equal sides and the angles of an equilateral triangle. He came up with a basic plan of how the pyramid’s plan might have looked through use of basic geometry. See figure 1 Pyramids are believed to have evolved...
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...1)What does the study of humanities involve? What is the relevance of humanities in architecture? 1.The study of humanities involves academic disciplines that study human culture and history. The humanities include ancient and modern languages ,literature, philosophy, religion, and visual and performing arts such as music and theatre. We learn about distant cultures or past cultures. Through the exploration of humanities we learn how to think creatively and critically to reason and ask questions. These efforts preserve the great accomplishments of the past help us understand the world we live in and give us tools to imagine the future. 2.What are the broad divisions of human history? Write a brief on each. Prehistory (meaning "before history", or "before knowledge acquired by investigation", from the Latin word for "before," præ, and historia) is the span of time before recorded history or the invention of writing systems. Prehistory refers to the period of human existence before the availability of those written records with which recorded history begins. More broadly, it can refer to all the time preceding human existence and the invention. The term "prehistory" can refer to the vast span of time since the beginning of the Universe, but more often it refers to the period since life appeared on Earth, or even more specifically to the time since human-like beings appeared.[4][5] In dividing up human prehistory, prehistorians typically use the three-age system, whereas scholars...
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...PRINCIPLES OF MANAGEMENT Book Review: Alchemist By Paulo Coelho About the Author: Paulo Coelho is a Brazilian lyricist and novelist. He is one of the most widely read authors of the world. He is a recipient of numerous international awards. The Alchemist is one best-selling book in the history and it is translated into 71 different languages. Story of the book: The story revolves around a shepherd boy named Santiago. Santiago’s parents wanted him to be a priest but he says that he wants to travel so his father gives three Spanish gold coins which he uses to buy a flock of sheep as in those days shepherds used to travel from place to place and he leaves home. On his journey the boy travels many places and meets different kinds of people, once he meets a merchant’s daughter when he goes for selling wool and talks to his daughter for long time as the merchant asks him to wait after selling wool the merchant asks him to return next year to sell wool and the boy waits 1 whole year to meet that girl and he has a weird dream in which he sees a small boy who plays with his sheep and after playing with sheep he tells to Santiago that there’s treasure in Egypt pyramids and when that small boy is about to show the place he wakes up. So the boy meets an old lady who asks 1/10th of the treasure...
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...Companies can Make Fortune at the Bottom of the Pyramid Rajesh N. Kumar James Cook University Table of Contents Executive Summary 3 Background 4 Introduction 4 What is the BoP Strategy 6 What is the Driver for MNCs to Focus on BoP Market 9 Is There a Buying Potential at the BoP 9 Behavior of Consumers in Asian Market 10 Sector With Highest Potential of Business in BoP Market 11 Recommendation 12 How to Approach the BoP Community - Innovation 14 Implement Innovative Approach to tap BoP Market 15 References 16 Appendix A 17 Appendix B 18 Executive Summary This report explores published journals, blogs and books around The Bottom of the Pyramid (BoP) being the breakthrough in the Strategy for businesses across segment and analyse what steps would lead to success through the journey of business around the 4 billion population existing in the bottom of the pyramid layer. Methods of analysis include statistical and market trend, and ratios of performance. Main area of focus is Asian market through the report as they account to 3/4th of the population residing in the bottom of the Pyramid, given the uniqueness of this region around culture, market behavior, people mentality and social dynamics. Gaining that knowledge would become important to have a break through into this market and ensure it’s a sustainable business...
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