As for the society, which is a really important stakeholder party to be argued, there are several impacts supposed to be rendered. Firstly, for the issue of homosexual marriage, once Qantas shows its positive attitude, not only more concentration of the public would be emphasized on this matter, but also deeper consideration is likely to be taken towards same-sex marriage. Secondly, although indigenous reconciliation issue has lasted over decades, there are still a small number of people being concerned with the situation of aborigines. So, the action of Qantas would help the society being more inclusive and foster the relationship between aborigines and the wider community (Brennan, 2014). Thirdly, Qantas in favor of gender diversity issue …show more content…
In spite of the fury from immigration minister Peter Dutton towards a group of CEO who expressed their prospective on the letter to support gay marriage (Stefano & Sainty, 2017). For those large corporations like Qantas, they are supposed to take some of the social responsibilities to support the development of the society and help Australian community to improve with the social value they create. Different from the previous time period, in today’s world, the non-financial value of large corporation’s brand is huge and uncountable. As a result, if CEOs could express their opinion towards the three social issues above, on behalf of the whole corporations, they could not only build their own iconic brand but also help the society and the whole public to promote both inclusion and fairness a lot (Belot, 2017). Apart from that, as the above social issues are all about treating people equally, once progress is made, the foreseeable open and inclusive society could also provide organizations with a fairly economically-enhanced environment, assisting businesses to make more profit. Also, a closer and healthier relationship between business and larger society will be established during the social issue supporting process, where corporate social