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Market Strategy for Qantas Airlines

It is said that thinking strategically is one of the factors that make managers achieve a lot within a short period of time. However, this point makes no sense if a manager does not ensure effective implementation of his strategy in business. Implementation of a strategy is a daunting task to some managers especially if they don not understand the rules that they should follow in the process. According to Mckeown (2012), managers should understand different aspects that they should apply in order to manage strategically. In his book, ‘The Strategy Book’, he outlines six aspects to be considered, starting from understanding oneself, thinking, creating and winning a strategy and ensuring that one’s strategy works as well as providing tools that are essential for the entire program. Creation of a business strategy should also follow certain steps. Mckeown suggests that managers need to see a bigger picture of their businesses, guided by what they want to achieve in future. The next step is where a business identifies its own position in the industry before determining the direction or strategy that the business should incorporate. Besides these, the management needs to outline company’s strengths which act as advantages over other players. Drejer (2002) states that these advantages should be utilized effectively to maximize customer acquisition and therefore maximizing on the profit. It should also be noted that every business has its own strengths and weaknesses. It is from these benefits that decision and choices are made to direct the business based on its goal. The last step in the strategy formulation is ensuring that the business is able to adapt to its competitive advantage. This creates a culture which determines how operations should be carried out on