Competition Users
Name:
Age:
Occupation:
Gender: 1. Which car do you own? a. Ecco b. Omni c. Tata sumo gold d. Bolero e. Xylo f. Tavera g. Others _____________
2. When did you buy this car? (Mention approx in figures) a. Weeks b. Months c. Years
3. Why did you buy this car? a. Price factor b. Looks c. Add-on benefits/Discounted rates d. Brand Name e. Features
4. What is the size of your family?
I have ______ people in my family 5. What do you mainly use your vehicle for? a. Only Family outings / personal use b. Transportation of material for a small business c. Tourist purposes d. For both personal and business use
6. Are you completely satisfied with your car? a. Yes because________ b. No because__________ c. Somewhat satisfied because _________________
7. What do you like the most about your car?
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8. What do you dislike about your car, if you do?
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9. How did you know about this car?
a. Through advertisements ( Radio , TV, Newspaper, Internet) b. Through Family and Friends c. Read reviews on car websites d. Others________________
10. Have you heard about the venture? a. Yes b. No
If yes, do you know which company it belongs to? a. Maruti b. Mahindra c. Tata d. _______
11. How do you know about the venture?
a. Through advertisements ( Radio , TV, Newspaper , Internet) b. Through Family and Friends c. Read reviews on car sights d. Others________________
12. Do you remember the TAGLINE for Venture? Explain the meaning in a line.
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13. Was Tata Venture an option while buying the car? a. Yes b. No
14. If No, why?
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15. If yes, why did you not consider buying the car? a. High priced b. Poor sales service c. Not enough features d. Non petrol / LPG /CNG car e. Did not like the looks
16. What is you perception about the car? a. Great features b. Expensive c. Great features but expensive d. Have little knowledge to form an opinion
17. Number the features on the basis of your preference. A. Spacious (Leg Space and Boot Space) B. Safety Features ( Collapsible Steering, Reverse Guide System, Child-lock, Front-Crash Reinforcement) C. Automated features ( Power windows , Power steering, Central Locking etc) D. Leisure Features ( Music System , AC, Speakers, Reclining seats) E. Fuel Efficiency
18. Tick the alphabet of the features that your car has from the above
A __ B__ C__ D__ E__
19. Heard anything good or bad about the venture?
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20. Is there anything you wish your car had?
1. Better Designs __________________________________________________________
2. More Features _____________________________________________________________
21. In how much time span did you change your car or wish to change your car? 1. 1 – 2 years 2. 3 – 5 years 3. 5 years and above 