Blockbuster Video Customer Survey
Kurt Dessert, Shevonne Kilpatrick, Erik Kraft, Stephanie Upchurch
QNT/561
November 11, 2013
Hui Zhang/Thomas Allen
Blockbuster Video Customer Survey
Background and Description of Problem For many years, Blockbuster led the pack in the home movie, video, and game rental services. The company had a sound and simple business model that enabled customers to watch top-billing movies in the comforts of their living room for a fraction of what it would cost to attend the movies. In addition to providing customers with low cost video service and comfort, Blockbuster housed more than 5,000 retail stores conveniently located in every community. It was a solid business model until technology and a new competition displaced it. Team A will address the causes that led to the fall of Blockbuster such as declining profits, low adaptability, and low accessibility. Furthermore, Team A will develop a survey questionnaire to address the company’s problems and determine possible solutions for Blockbuster LLC.
Blockbuster LLC, formerly Blockbuster Inc., is an American-based provider of home movie and video game rental services. Blockbuster distributes its products to customers in four ways: in-store rentals/sales, DVD-by-mail, vending machines, and online streaming (Wikinvest, 2013). The company’s in-store selection offers both new/used movies, and game rentals to include Blu-ray DVDs. Their mail service offers their customers an Internet-based subscription service with a DVD library of more than 90,000 movies mailed right to the customer’s front door (Wikinvest, 2013). Further, the company’s online streaming service allows business customers the ability to take advantage of the company’s movie library without leaving home (Wikinvest, 2013). Blockbuster’s biggest shortfall involves the company’s business model, which is a lack of