Online Business Expansion Proposal:
Copper Hills Construction & Homes, LLC (CHCH) was created by Nicholas Kolman in 2004 during the building boom in central Utah. Originally, Nick owned and operated his own sub-contractor concrete business. He also worked at installing home theater and car audio systems as a side-business and hobby. When the construction market reached unprecedented building rates, Nick moved into home construction as a superintendent and eventually earned his general contractor’s license. Initially, CHCH thrived but quickly experienced “growing pains” when Nick struggled to find skilled, reliable staff and to meet the demands of the growing market. Despite the historical economic recession in 2008, CHCH continued to operate by reducing staff, diversifying its market, and by word-of-mouth referrals. Nick continues to gain experience as a business owner but he desires to improve his marketing, operating, and administrative abilities. Nick’s diverse skills and experience has helped CHCH survive economic difficulty and cut-throat competition. Although CHCH's work history includes a broad spectrum of projects, Nick’s affinity for quality and attention to detail are best served in the custom home market, where a less restrictive budget perpetuates his passion for quality and creativity. CHCH's current website has several issues that need to be addressed. First, the website is setup more like a business card, where the potential client needs to have met Nick before and is simply looking for contact information. Simply having a website is not the same as marketing CHCH’s services online. Also, the email address on the website is outdated, hindering the future customers’ ability to actually contact Nick. When searching for the following key words (ie. Copper Hills custom, Copper Hills builder Highland Utah) CHCH is in the first two pages of