...addressed throughout the supply chain. This had led to the emergence of the concept suggested to as Green Supply Chain Management (GSCM). This research provided a concise background and challenges of green supply chain through applying qualitative analysis on potential implementation in existing literature. This research was use secondary data to analyze a single case study, which is a case study of Walmart GSCM. Data was collected through a quality source by process of evaluating the information sources. The research analysis have shown seven strategies that used at Walmart: Identifying goals, metrics, and new technologies, Providing network partner assistance to suppliers, Certifying environmentally sustainable products, Incentive for green products, Consolidating direct suppliers, Developing a sustainable standard, and Zero waste. In a conclusion, it was possible to understand that GSCM is one of the emerging approaches for retail industry. This approach had help the company differentiates from its competition and made its supply chain more efficient. This paper was useful in providing suggestions to the retail industry and other industries to either modify the GSCM strategy adopted within organization in order to achieve the required target, or identify the most suitable GSCM strategy to be implemented. Keywords: Supply Chain Management, Retail industry, Green Supply Chain Chapter 1: Introduction The world is warming. The average temperature has risen by...
Words: 8726 - Pages: 35
...Marketing Research: Kudler Fine Foods Name MKT/421 Date Instructor Name Marketing research requires Kudler Fine Foods to gather, record, and analyze data pertaining to the marketing of their products. The company uses marketing research to educate consumers in the selections of gourmet specialty foods that Kudler offers. To ensure the company meets the needs of the target markets, the company conducts research to keep up with the latest trends, demands, and preferences of their customers and potential customers. Marketing research can be costly and time consuming, but it is critical to the success of any business large or small. The four elements of the marketing mix, product, place, price, and promotion is the best place for Kudler Fine Foods to begin their marketing research coupled with gathering competitive intelligence. Kudler Fine Foods is a upscale specialty food store serving the San Diego, California, metropolitan area with three locations in La Jolla, Del Mar, and Encinitas (UOPX Library, 2013) The company specializes in the very best varieties of foods, domestic, and imported. To market successfully the company’s products the company uses the four elements of the marketing mix to its advantage. In the case of the marketing mix the 4Ps can be viewed as one unit with each unit structured to support the other unit. The product of Kudler Fine Foods is their specialty foods, which provides features, benefits and are designed to provide...
Words: 1132 - Pages: 5
...University of Glasgow Adam Smith Business School International Business & Entrepreneurship Research Method MGT 5174 A Comparative Study of Entry Modes Adopted by Sainsbury’s and M&S in China Based on Resource-based View Theory Yuyu Xiong 2203873 07/24/2016 Word Account: 3013 Table of Contents 1. Introduction……………………………………………………………………..…3 1.1 Background ………………………………………………………………..…3 1.2 Research Questions …………………………………………………………..3 1.3 Research aim and objectives………………………………………………… 4 2. Literature Review ……………………………………………………………..….4 2.1 Timing ………………………………………………..…..4 2.2 Scale of Entry ………………………………..…..……5 2.3 Steps taken before choosing entry modes………………………………..…. 2.4 Entry Modes……………………………….……………………………..…. 2.5 Factors that influence the choice of entry mode…………………………..…. 3. Methodology…………………………………………………………………..….6 3.1 Research philosophy………………………………………………….………6 3.2 Research approach……………………………………………………………7 ...
Words: 3482 - Pages: 14
...Table of Contents Executive Summary Introduction Situation Analysis Product & Service Market Market Trends and Growth Distribution Network Competitive Current Financial Situation Historical Marketing Efforts Macroenvironment SWOT Analysis Internal External SWOT Action Plan Campaign Objectives and Critical Issues Marketing Communications Marketing Strategy Target Market Positioning Marketing Mix Creative Strategy Strategy Statements Tactics Advertising Tactics Public Relations Tactics Digital Tactics Promotional Tactics Market Research Quantitative Qualitative Implications Internal Communications Timeline Budget & ROI Evaluation Conclusion Appendix MENU Feature Survey Instrument 3 5 7 8 10 11 12 17 18 21 23 23 24 26 28 28 28 29 31 33 34 37 39 41 43 43 46 48 49 50 51 52 53 2 Executive Summary Wegmans Food Markets is a grocery retailer that has enjoyed considerable and enduring success while displaying wisdom through adaptability. Based on an evaluation of the company’s sales, markets, as well as consumer trends, an integrated marketing communications plan has been developed for the implementation of a campaign to capitalize on the growing demand for organic food in Wegmans’ New York State markets. While Wegmans serves market areas in six states, this IMC plan is focused on the regions of New York in which Wegmans operates; Buffalo, Rochester, Syracuse, Southern Tier and Finger Lakes. As the focus of this plan is simply expanding...
Words: 11006 - Pages: 45
...perform repairs on their machines. However this situation is very similar to how households are run since as in businesses things break down, food runs out, and floors need to be kept clean. Using strategies that global businesses use to help keep their MRO’s in check are also important strategies for households to consider. One of the most important techniques that business’s use is to understand how they spend their revenue. They use what is called spend analysis to gather information about where and how their money is going and from this they can utilize some risk management skills to help alleviate some poor spending habits. A great example of this is to help control maverick buying which is unauthorized buying decisions (Avery, 2009). In a household this also holds true. Typically there is the nuclear family setting where two parents collaborate on household needs. However, more often than not one or both of the parents (sometimes children or family members) will buy things without the others knowledge. A good spend analysis will help to showcase the damage this trend can lead to and how proper budgeting can actually benefit communication of funds. This leads into spend...
Words: 1301 - Pages: 6
...Assignment A – Northern Rush Date: Oct 2, 2015 To: Mr. Murray James and his partners From: External Consulting Group Subject: Macro and Micro Analysis of Northern Rush Thank you for allowing us the opportunity to work with your company. As requested, we have evaluated the your business plan using PESTE and Porter’s five forces in order to give you a deeper understanding of the industry your company will be working in. We take a strategic and marketing view in this analysis and we will be following this up with a more accounting and finance focused analysis of your company. From our research, we would like to highlight the following conclusions: 1. The strategy of Northern Rush should be cost leadership. 2. There exists a substantial amount of competition in this industry. 3. Northern Rush has a unique advantage due to its marketing strategy and social benefits. The remaining of this memo will make a complete analysis of PESTE and porter’s five forces, their effect on Northern Rush, and the key factors that will lead to Northern Rush’s success. PESTE There are no significant political or environmental issues that affect Northern Rush. Economic: * The Canadian market for home furnishing has recovered more quickly than their US counterpart. * The recent reduction in oil prices has lowered delivery costs for firms. * The cost of borrowing is low if Northern Rush decides to seek external financing. * The home furnishing industry...
Words: 1153 - Pages: 5
...2015). However, there are quite a few complaints about the fairness of this process and due to many court cases challenging the validity of these tests, many organizations have chosen to drop the assessment. A plaintiff must establish adverse impact upon a protected group by the employment practice used, in order to force an employer to show content validity in terms of examined traits to be consistent with job relatedness. In a court case against Target, the court found that the questions relating to personality traits in terms of religion and sexual orientation did not have any bearing on the desired emotional stability of the projective employee who had applied for the security officer’s job (Schaffer & Smidt, 2008). A frustrated guest on the Walmart Job applications site notes: “Not everyone has the ideal personality, and most of the questions are prejudicial in regard to ethics” (Doyle, 2015). Some believe that a pre-employment personality test is not conducive or valid, and maybe often faked (Beaz lll, 2013). Factor analysis is used to determine the interrelationship of traits, which is the...
Words: 1685 - Pages: 7
...Internal Records and database systems To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables. * Order-to-payment cycle: heart of the internal records system. Sales representatives, dealers, and customers send orders to the firm. The sales department prepares invoices, transmits copies to various departments, and back-orders out-of-stock items. Shipped items generate shipping and billing documents. Customers value a firm that can promise timely delivery so this functions must be done quickly and accurately. * Sales information systems: Marketing managers need timely and accurate reports on current sales. Walmart operates a sales and...
Words: 1593 - Pages: 7
...Overview………………………………………………………………2-8 Client Profile & Competitor Analysis……………………………………9-17 Comparative Analysis……………………………………………………….18-19 Consumer Analysis………………………………………………………….20-23 Consumer Insights………………………………………………………….24-29 Survey…………………………………………………………………………….30-31 Results……………………………………………………………………………32-41 Recommendations…………………………………………………………..42-45 Appendix I……………………………………………………………………..46-48 Appendix II………………………………………………………………….…49-55 References………………………………………………………………………56-57 Will Haven, Lucy Ross, Jessica Stephens, Lauren West & Bonnie Willard Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company, redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution, which places the kiosk in high traffic locations such as WalMart, Kroger, McDonalds and Walgreens. Due to redbox’s standing as the progressive option for DVD rental, its decision to target the 18-24 year old demographic was evident. This demographic embodies the idea of innovation, experimentation, and dependency on technology, all of which are imperative to transform an introductory product into a nationwide brand. The following report provides secondary and primary research in order to construct an accurate glimpse of redbox and its emergent status within the 18-24 year old target market of the DVD rental industry. This report includes the description...
Words: 15200 - Pages: 61
...operations management joined Walmart as hourly associates Increase of Increase of More than 59% in earnings per share(1) (1) Data reflects five-year period from fiscal 2009 through 2013. 123% in free cash flow(1)(2) $ 60B returned to shareholders through dividends and share repurchases(1) (2) Free cash flow is a non-GAAP measure. Net cash provided by operating activities of continuing operations is the closest GAAP measure to free cash flow. Reconciliations and other information regarding free cash flow and its closest GAAP measure can be found in the Management’s Discussion and Analysis of Financial Condition and Results of Operations included in this Annual Report and on our website at www.stock.walmart.com. About the cover: Regardless of the market where we operate, the retail format or the website, Walmart serves customers with one core mission: to help people save money so they can live better. To learn more about Walmart’s business strategies and company mission, please visit our electronic report at www.stock.walmart.com. You’ll hear from management, associates and customers about our business. Many of Walmart’s most innovative ideas originate from the insights of associates across our global operations. Michael T. Duke President and Chief Executive Officer Wal-Mart Stores, Inc. To our shareholders, associates and customers Over the last few years, I’ve shared with you how we would build the “Next Generation Walmart” and serve the “Next...
Words: 40535 - Pages: 163
...operations management joined Walmart as hourly associates Increase of Increase of More than 59% in earnings per share(1) (1) Data reflects five-year period from fiscal 2009 through 2013. 123% in free cash flow(1)(2) $ 60B returned to shareholders through dividends and share repurchases(1) (2) Free cash flow is a non-GAAP measure. Net cash provided by operating activities of continuing operations is the closest GAAP measure to free cash flow. Reconciliations and other information regarding free cash flow and its closest GAAP measure can be found in the Management’s Discussion and Analysis of Financial Condition and Results of Operations included in this Annual Report and on our website at www.stock.walmart.com. About the cover: Regardless of the market where we operate, the retail format or the website, Walmart serves customers with one core mission: to help people save money so they can live better. To learn more about Walmart’s business strategies and company mission, please visit our electronic report at www.stock.walmart.com. You’ll hear from management, associates and customers about our business. Many of Walmart’s most innovative ideas originate from the insights of associates across our global operations. Michael T. Duke President and Chief Executive Officer Wal-Mart Stores, Inc. To our shareholders, associates and customers Over the last few years, I’ve shared with you how we would build the “Next Generation Walmart” and serve the “Next...
Words: 40535 - Pages: 163
...Running Head: Business Synoptic BUSINESS SYNOPTIC Customer Inserts His/her Name University Name Table of Contents Question 13 Question 2…………………………………………………………………………………………5 Question 3…………………………………………………………………………………………9 Question 4………………………………………………………………………………………..13 Question 5…………………………………………………………………..................................15 References………………………………………………………………………………………..17 Q – 1) Compare Wal-Mart experience in countries such as Germany and South Korea on one hand, and China on the other. What determine Wal-Mart's success or otherwise in these markets? What lessons should Wal-Mart learn from these experiences? Wal-Mart Wal-Mart is an American public corporation that runs a chain of discounted stores throughout the world. Wal-Mart was founded by Sam Walton in 1962 in Rogers, Arkansas. The main head office of Wal-Mart is in Bentonville, Arkansas. Approximately 2,100,000 employees work in the Wal-Mart stores around the world. About 100 million customers each week visit the stores; Wal-Mart provides its customers low prices for their products. The slogan for Wal-Mart stores was low prices always. Now the new slogan is saving the people’s money so that they can have better lives. This slogan basically shows the 3 groups 1) Hispanics, 2) African-Americans and 3) rural residents of the country, which makeup of the 100 million customers who visit the stores each week. (Wal-Mart, 2010) Wal-Mart in Germany Wal-Mart is not a success in Germany...
Words: 4106 - Pages: 17
...Tesco has failed in Japan but has proved to be a success in South Korea. Over this past century, there has been an evident emergence of multinational retail corporations. The general philosophy of these companies has been economically driven, that is, to prosper in terms of sales revenue and to expand globally while acquiring maximum market shares. The most dominant firm in this aspect is U.S. based Wal-Mart that leads with sales revenue exceeding $466.1 billion in 2012, followed by French based Carrefour with income of $112.6 billion (Forbes, 2013). They are trailed by U.K based Tesco at $96.8 billion and by Germany’s Metro in fourth place with sales of $90.5 billion (Forbes, 2013). The common strategy of these stated firms has been to target their marketing efforts towards rapidly emerging countries by investing in the establishment of foreign branches. An emerging market can be defined as an economy which is in the process of a shift into an open and global economy. There are numerous factors contributing to firms opting for ventures in these countries. According to Forbes (2013), emerging markets may contribute to nearly three quarters of the world economical growth for the coming years. Moreover, the Asian population, which represents almost half of the world’s population, is surrounded by emerging markets with countries...
Words: 3036 - Pages: 13
...first Walmart in Rogers, Ark. 1967: The Waltons now own 24 stores, ringing up $12.7 million in sales. 1969: The company officially incorporates as Wal-Mart Stores, Inc. 1970s 1970: Walmart becomes a publicly traded company on October 1. 1971: The company’s first distribution center is opened in Bentonville, Ark. 1972: Walmart is listed on the New York Stock Exchange (ticker: WMT). Now with 51 stores, Walmart records sales of $78 million. 1975: Inspired by a visit to a Korean manufacturing facility, Sam Walton introduces the Walmart cheer. 1976: David Glass joins the company as EVP of finance. 1979: The Walmart Foundation is established. 1980s 1980: Walmart reaches $1 billion in annual sales, faster than any other company at that time. 1983: The first Sam’s Club opens in Midwest City, Okla. Walmart replaces cash registers with computerized point-of-sale systems, enabling fast and accurate checkout. 1987: The company installs the largest private satellite communication system in the U.S., linking the company’s operations through voice, data and video communication. 1988: The first supercenter opens, in Washington, Mo, combining general merchandise and a fullscale supermarket to provide a one-stop shopping convenience. David Glass is named CEO. All trademarks in this report are the property of their respective owners. © 2012 Wal-Mart Stores, Inc. 50 years of helping customers save money and live better 1990s 1991: Through a joint venture with Cifra, Walmart expands...
Words: 37630 - Pages: 151
...Purrfect Pets: Marketing Plan Rosalyn Ancrum Dr. Emily M. Crawford Marketing Management May 2, 2014 Purrfect Pets: Marketing Plan Executive Summary Purrfect Pets is a small independently owned company established in March, 2004. There are twenty five full time employees. The store sells distinctive pet supplies and unique apparel for pampered pets. The store brand ranks high in the southeastern region of the United States. Purrfect Pets plans to launch a new organic gourmet pet food. Four employees will be working on this marketing plan. During the economic recession pet parents reduced their personal discretionary spending before spending less on their pets. The emerging trends of pet parents has commanded high demand for premium pet food and services (Brennan, 2014). Purrect Pets is a leading specialty store that caters to the consumers who considers their pet to be a family member. The new pet food is made for the consumer who believes their family member deserves the best. The apparel and spa line is already well established. Purrfect Pets’ products are unique and high end. Catering mainly to dogs and cats; Purrfect Pets offers products such as designer day and party wear, jewelry and accessories, furniture, bowls, toys, and drinks. Prices range from nearly eighty dollars for plush dog beds in a range of colors and fabrics, to fifteen dollars for cat wipes. Popular products include sparkling mineral water bottled in handmade crystal containers and porcelain feeding...
Words: 2091 - Pages: 9