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Qualitative Research Methods

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Submitted By TeresaLCooney
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Business Research Skills
Qualitative Research Report
Business Research Skills
Qualitative Research Report

Teresa Cooney
B00251777
Teresa Cooney
B00251777

Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13

Introduction

This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course.

All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals.

The aim of this report was to analyse the interview transcript from UWS Business School. The purpose was to evaluate the current trends and future thinking’s of an area of business and operational management.

The report contains an analysis and explanation of research design and qualitative research methods. This includes the qualitative research method, Thematic research. It outlines the six phases of the Thematic Analysis process. Following on from this, included is a detailed Thematic analysis of the interview transcript provided by UWS Business School.

1. Research Design

The term research design refers to the comprehensive strategy chosen to include different parts of study in a logical manner. This ensures the research problem is efficiently addressed. Research design represents the framework of the collection, measurement and analysis of data.
According to Green and Tull (2013) a research “is the specification of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which sources by what procedures.” (p.70)
Depending on the need for a particular

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