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Quality Management
Reading Journal 1: Managing for Quality
Quality management is pivotal to improvements in many aspects of our lives. As an individual, it could help me be a more efficient and effective teacher. For a listed company like Google, it could help the development team to innovate the next revolutionary e-commerce platform that empowers billions of consumers in e-retailing. The three articles have enlightened me on the what, why, how, when, which and who in this pivotal field of quality management. I now appreciate how Japanese firms have adopted quality management and even overtaken the Americans in the eighties and nineties in areas such as product excellence, innovation and won their reputation as a quality producer of consumer and high-technological products. I can now connect this story of how Toyota’s marketing research team meticulously observed the shoppers in America parked their cars, completed their shopping and loaded their groceries into the boot. The design of the car boots were continuously improved upon, among other detailed innovation based on target customers’ needs. The adoption of total quality management was one of the key success factors that helped Japanese cars outperformed the American and European models in market share, even in the home ground of Americans. Ironically, the secrets of statistical process control and problem-solving techniques were introduced to the Japanese in 1950 by an American, W. Edwards Deming. Fortunately, the Americans finally took heed of quality management three decades later, which brought successes to giants like Dupont, IBM, HewlettPackard, Johnson & Johnson and Chrysler. I appreciate Deming’s concept of changing the ‘common causes’ and removing non-random variations. In problem solving, it means that we need to diagnose the problem and identify the key systematic root cause of the problem, adopt

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