...SEARS Targeting College Students Prepared For: MKT 360 – Marketing Analytics April 25, 2012 Table of Contents Section title Page Executive Summary 3 Introduction 5 Purpose of the Study 5 Sears: Trends in Sales 5 Competitors 7 Sears Consumer Segments 8 Purchasing Trends 11 Legal Issues 11 Social & Cultural Issues 12 Economic Trends 14 Technological Innovations 15 Research Objectives 17 Methodology 18 Data Analysis & Results 21 Profile of the Sample 21 Descriptive Results 23 Difference & Associative Analysis 33 Limitations 37 Conclusions & Recommendations 40 References 46 Appendix 49 List of Illustrations Figures Page Figure 1.0: Sears Brands 5 Figure 2.0: Respondent’s Gender 21 Figure 3.0: Past Six Months Mall Visits 22 Figure 4.0: Clothing Stores 23 Figure 5.0: Percent of Respondents that Purchased Fitness Equipment in the Past Two Years 24 Figure 6.0: Fitness Equipment Purchase Location 24 Figure 7.0: Most Popular Sears Brands 28 Figure 8.0: Incentives to Increase the Probability of Entering a Store 30 Figure 9.0: Social Media 31 Figure 10.0: Facebook Presence 32 Figure 11.0: Gender vs. Mall Visits 35 Tables Page Table 1.0: Respondent’s Age 22 Table 2.0: The Appeal of the Kardashian Kollection to Females 23 Table 3.0: Perception of Sears 25 Table 4.0: Cause Marketing Practices 29 Table...
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...Graduation with Distinction in Psychology & Neuroscience Duke University 2014-2015 1 Table of Contents The Graduation with Distinction Basics General Information………………………………………………………………. Sample Timeline…………………………………………………………………... Important Deadlines and Contacts……………………………………………… Additional Resources……………………………………………………………... Honors and Awards………………………………………………………………. 4 8 9 10 12 Elements of Graduation with Distinction The Written Honors Thesis………………………………………………………. 14 The Research Poster……………………………………………………………... 16 The Oral Defense…………………………………………………………………. 18 Helpful Hints for Graduation with Distinction Designing a Plan for Writing: Creating a Timeline and Sticking to It………… How to be a Good Mentee……………………………………………………….. Tips for Navigating the Mentoring Relationship……………………………….. Words of Wisdom from Former GwD students………………………………… Appendix A: Forms Independent Study Form…………………………………………………………. Graduation with Distinction Application Form………………………………….. Evaluation of the Written Thesis………………………………………………… Evaluation of the Oral Thesis Presentation…………………………………….. 20 23 26 29 31 35 37 38 2 Graduation with Distinction Basics 3 General Information What is Graduation with Distinction (GwD)? The Graduation with Distinction Program (GwD) in Psychology & Neuroscience is intended for students interested in completing a significant research project during their undergraduate career. This project is more than an independent study. In fact, it’s like a mini-dissertation...
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