...DO YOU GOOGLE OR NAH? Nicole Edison American InterContinental University Abstract This paper will intend to provide an in depth look at Google as a company and not just a search engine. This paper will deliver qualitative data from research prepared and analyzed. Introduction In the twenty first century the face or in this case the faces of fortune five hundred companies are becoming younger and younger better known as generation ‘X”. From Facebooks owner Mark Zuckerberg to the two fledgling faces of Google Larry Page and Sergey Brin, what use to look like a three piece suit and loafers now look like khakis, a polo style shirt and Sperry’s. The world is changing and so is the way we bank, date, shop and for the most part find answers to anything we need to know. From BackRub’s To Google Google has become a household name so much so that in two-thousand six, Oxford English Dictionary added the word “Google” as a verb and has become a chosen way of researching almost anything for some as results will show later on in this paper. In nineteen ninety-six two Stanford University college students formed a company called BackRub which was created to find the significance of certain webpages. This search engine was made available to the student body of Stanford University only; and within four months the search engine was receiving over ten thousand searches daily which was a clear indication that there was a great need for a service of this kind and...
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...Marketers engage the use of primary and secondary research tools to determine results of current and past information. The information acquired from the results of the inquiries defines the data in two different terms. Marketers dissect the information and categorize it in qualitative or quantitative terms. For marketing it is important to differentiate between primary and secondary research when using qualitative and quantitative approaches to use each one effectively and determine why. Primary Research Part of the marketing strategy implements research to determine results for the final goal. In a perfect world the information would be filed away and broken down in descriptive categories. When no established information has been provided researchers must turn to new collection processes. “When the researcher collects fresh data to meet the needs of research it is primary research. The tools of primary research include surveys, interviews, and observations. This is a direct method of carrying out research and so its tools are entirely different from that of secondary research” (Stewart, 1993, p.67). Primary research collects information from a variety of sources. Marketers use surveys, videos, laboratory testing, organizations records, and observations to gather information and relate it to data. Observations tend to be collected from focus groups, usually from the moderator. The moderator will conduct the group discussions on behalf of the organization and observe...
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...sales volume. However, improper management of social networking sites, failure in creating unique customer experiences, etc adversely affects customer perception and thereby sales of the company. So, the researcher has decided to analyse the case of ASOS for evaluating the research problem. The present study was conducted on the basis of positivism philosophy, deductive approach and descriptive research design. The researcher has interviewed the managers and surveyed the customers of ASOS for collecting primary data for the study. Interview method provided qualitative data and survey method provided quantitative data required for the research. Internal and external secondary sources were referred by the researcher for gathering secondary data. From the research study, it was found that, digital sales promotion of ASOS made it unique from competitors. The company uses Websites, Google+, Facebook, SEO, loyalty scheme etc for promoting its sales across customer circles. Digital sales promotional offers of ASOS increases customer awareness and it inturn creates customer perception. However, lack of innovative ideas, customer dissatisfaction, negative public image...
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...Concept Paper Submitted to Northcentral University Graduate Faculty of the School of XXXXXXXXXXX In Partial Fulfillment of the Requirements for the Degree of DOCTOR OF XXXXXXXXX by NAME Prescott Valley, Arizona Month Year Table of Contents Concept Paper 1 Introduction 3 Statement of the Problem 4 Purpose of the Study 4 Research Questions 4 .Hypotheses 5 Brief Review of the Literature 5 Research Method 6 Data collection 7 The Sponsor Pay Case Study. 9 Measurements and Results 11 Web 2.0 tools in the SponsorPay 11 The impact of Business Capabilities on Performance 12 Conclusions and Further Research 12 Introduction The social media has gained popularity in the recent past and has been used in many companies in their daily activities, ranging from small start-ups to large and medium enterprises (Bell & Loane 2010). Despite the use of this trend on the social media, little has been known on the specific impact on the companies and the business processes performance (Bell & Loane 2010). The purpose of this paper is to list the benefits of social media and its negative impact on the business performance (Bradbury, 2010). The business impact of the social media on management (Bradbury, 2010) on the knowledge management (Barney, 1991) on governance (Brocke & Rosemann, 2010) and on the strategic competitiveness of the companies (Bughin, 2011). This paper concentrates on exploring the social media’s impact and how the organization...
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...Introduction Google used to look for people with straight-A report cards and double 800s on their SATs to determine if they would be a good fit for their organization but have since moved to more drastic measures to ensure a good match between the employee and Google’s high octane organizational culture. Google has employed personality testing to help them make decisions about hiring by making applicants fill out an elaborate online survey that explores their attitudes, behavior, personality and biographical details going back to high school in an attempt to ensure a good PE fit with the organization. Compare and Contrast Looking at the textbook I selected for this course, Organizational Behavior 10th edition by Kreitner and Kinicki, personality testing is defined as a tool for making decisions about hiring, training, and promotion. The text further points out that personality testing has some issues and constraints. The ideal way to do a personality test is to have a professional psychologist administer the test and interpret the results which are intended to remain confidential. Other issues the textbook noted that are of concern with the personality testing are faking, cheating and illegal discrimination. In reviewing the article titled “Google Answer to Filling Jobs Is an Algorithm”, published in the New York Times on January 3, 2007, there are some comparisons to the text, but there are also some contrasts as well. Google’s use of personality testing is in line...
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...Copyright by Rajul Alam 2013 HIDDEN TEXT: Optional—If you do not include a copyright page, delete entire page and the following page break. HIDDEN TEXT: NOTE: this page in hard copy with all original signatures must be submitted with the dissertation to the Graduate School; this is required whether the document is in electronic format or on paper. Whereas, the page included in the electronic document will be unsigned unless it is scanned in. The Dissertation Committee for Rajul Alam Certifies that this is the approved version of the following dissertation (or treatise): THE IMPACT OF USERS AND SUPPLIERS IN THE CLOUD COMPUTING TECHNOLOGY “THE QUESTION IS…. ARE WE ON TRACK TO EVOLUTION OR REVOLUTION?” RAJUL ALAM SN: 1013999 rajul.alam.10@ucl.ac.uk Word Limit: 118 + 346 + 10,529 Committee: | ELAINE AXBY, Supervisor | “This dissertation is submitted as part requirement for the Information Management for Business programme at University College London. It is substantially the result of my own work except where explicitly indicated in the text.” “The dissertation may be freely copied and distributed provided the source is explicitly acknowledged.” The impact of users and suppliers in the cloud computing technology by Rajul Alam, MSi Information Management for Business HIDDEN TEXT: Given first name, and previous academic degrees (B.A. or higher) B.A., B.S., etc. Your official name is the name which appears on your UT transcript. MSIN9001:...
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...financial ratio analysis can provide useful ... Financial Ratio Analysis Project www.docstoc.com/.../Financial-Ratio-Analysis-Proj... - แคช - แปลหน้านี้ 11 Feb 2010 – Financial Ratio Analysis Project Final Report August 1, 1996. Prepared on behalf of: U.S. Department of Education 1. Executive Summary ... Financial Ratios for Patton-Fuller Community Hospital - College ... www.termpaperwarehouse.com/...Ratios...Hospital/... - แคช - แปลหน้านี้ 22 Jul 2012 – Patton-Fuller Community Hospital Ratio Computation 2009 and 2008 ... Financial Data Analysis For Patton Fuller Community Hospital · Patton ... California Hospital Financial Ratio Analysis Report - Google Books books.google.com/.../California_Hospital_Financial_Rat... - แปลหน้านี้ Title, California Hospital Financial Ratio Analysis Report. Contributor, California Association of Hospitals and Health Systems. Publisher, California Association ... A new perspective on hospital financial ratio analysis findarticles.com/p/articles/mi.../is.../ai_20446235/ - แปลหน้านี้ ผลการค้นหานี้ไม่มีคำอธิบายเนื่องจาก robots.txt ของไซต์นี้ - เรียนรู้เพิ่มเติม [PDF] FUNDAMENTALS OF HEALTHCARE FINANCE Online ... - ACHE.org www.ache.org/pubs/hap.../FHFOLAPPA.pdf - แปลหน้านี้ รูปแบบไฟล์: PDF/Adobe Acrobat - มุมมองด่วน 27 Mar 2009 – establishes the ratios and definitions used in any analysis. Perhaps the most complete set of comparative data for hospitals is the “Almanac of ... Health care operations management: a quantitative approach to...
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...stores. Literature Review Completed: Yes Research Methodology: * The methodology used for the research will be mixed, quantitative and qualitative. * The quantitative research will be used for the analysis of questionnaires responses. * The qualitative research will be used for analysis for the depth interviews responses. Database: * The primary data collection will be done by the questionnaires and the depth interviews. * The secondary data collection will be done by the different sources like internet, text books and reports. Sample Size and Sampling Method: * The sample size for questionnaires is 150. The judgmental sampling method will be used for questionnaires responses. * The sample size for depth interviews will be 10. The stratified sampling method will be used for depth interviews. Research Tools: * The tools used to analyze the quantitative research data will be SPSS for factor analysis. * The tools used to analyze the qualitative research data will be Microsoft Excel to make narrative summary. Status of Progress: During the research process and implementation of previous stated research methodology, I faced some problems and to solve these problems, I have made some changes. To find the factors which affect to make purchase from multi brand cosmetic stores, factor analysis in which factors will be compared to each other. I have visited the multi brand cosmetic stores, namely Sephora on 6th September...
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...* From a management perspective, analyze the overall industry requirements and major organizational challenges of forming a sound information security program, and ascertain the fundamental manner in which regulations and compliancy may factor into the challenges in question. * From the e-Activity, compare and contrast quantitative, qualitative, and hybrid risk assessment methodologies overall. Give one (1) example of when you would use each of the methods over the others. Justify your response. In my opinion, from a management perspective, in order for an organization to implement a sound information security program after analyzing the company in its entirety, the attention must focused on the key components that influences the operations of systems and the behavior of the employees. The requirements needed to produce a solid security program would need to address “Security Controls, Confidentiality Integrity Availability (CIA), Defense in Depth, Single Points of Failure, Fail Open Fail Closed Fail Soft, and Privacy” (Gregory, 2010). With these systems implemented correctly, the results would provide a more secure and efficient security management system within the organization. In regards to challenges, organizations whether small or large businesses face compliance challenges with regulations concerning IT security. Keeping up with regulations presents many challenges to organizations because of the ever evolving IT vulnerabilities and threats that continue to challenge...
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...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
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...GOOGLE SELF-DRIVEN CAR THESIS NAME: INSTITUTION: COURSE PREFIX: COURSE NUMBER: DATE OF SUBMISSION: 1. INTRODUCTION 1.1 GOOGLE SELF-DRIVEN CAR The Google self-driven car is an automated car that operates automatically with no physical human input. It is a project developed by Google Company that involves the development of technology in automated vehicles mostly the electric type of vehicles. The software responsible for the management of the vehicle in its operations is the Google chauffeur. The project is under the management of a Google engineer Sebastian Thrun. He is an experienced engineer who previously worked for the former director in the Stanford Artificial Intelligence Laboratory. In addition, he previously worked as a co-inventor of the Google Street view. The development of the robotic vehicle was first showcased in 2005 in the DARPA Grand Challenge where it won the award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part of the vehicle called the Velodyne...
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...utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis. The effectiveness of the acquisition process is tested. There is an incredible boost of visits to the website after applying Search engine optimization and link building activities. However, all activities of acquisition process should be combined and implemented continuously to maximize quality visitors. Keywords: Internet marketing, acquisition process, search engine optimization, link...
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...Hiring Manager, I am applying for the Competitive Intelligence Analyst position at Google. Working at Google has always been a dream for me and this position excites me further because it involves my passion for research and keeping abreast of the technology industry. I do understand that my career path so far isn’t that of a typical intelligence analyst. However, I believe that many of the skills I gained during my five years as a business analyst are transferrable to this position. In addition, my MBA specialization in competitive intelligence (called ‘business intelligence’ in Thunderbird) and my project at BillingTree has taught me the latest techniques in information gathering. Studying at Thunderbird, which is the #1 in Global MBA, has also helped me appreciate the nuances of working with other cultures, which I am sure will help me in intelligence gathering. Listed below is a comparison of your job requirements and my qualifications: Your Requirements | My Qualifications | * MBA / BA / BS Finance, Economics, Marketing or Liberal Arts, or equivalent practical experience. | * MBA degree with a Competitive Intelligence concentration, BS degree in engineering and five years of business analysis experience. | * 4 years of analytical experience with an understanding of competitive industry dynamics. * Experience analyzing and synthesizing qualitative and quantitative information, identifying implications and observing patterns, making correct inferences...
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...CIS 592 Special topics Quantitative Methods & Project Management Green Computing Project Initiation and Research Management Group Assignment 1 As a Project Manager, you are given the opportunity to submit a Project Proposal to senior management (the instructor in this case) for consideration during the project selection process. Your responsibility is to prepare a project proposal, which should be at least 5 pages in length, but no more than 8 printed pages in total, double space and a font of 12 points. All supporting documentation (resumes, financial analysis, budget details, schedules/milestones, etc) should NOT count toward the number of pages required for the proposal. Generally speaking, your proposal should include a section for each of the following: 1. Natures of your project – what will this project accomplish? This can be presented as a project charter based on your research of green computing and projects that have been done or are being done by large organizations such as IBM, Dell, HP and Google. Refer to www.greener-computing.com and similar sites or library research to identify potential projects for the green computing portfolio. Use the project.charter.doc template for the project charter. 2. Prepare a weighted decision matrix using the template provided to evaluate and select a potential project from the green computing portfolio. You may reference the wtd_decision_matrix.xls provided by the instructor. 3. Prepare the financial section...
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...Job advertisement (in English) As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As Head of B2C Marketing, you will play a pivotal role in pursuit for our overall success in Russia. You will determine Russia specific consumer strategy most relevant to local realities, and you will define what tactics and tools will lead execution of the strategy, what particular products and services to focus on and what messages to communicate to the audience. You will lead a team of highly professional product marketing and communication managers motivated to move the dial in Russia. Responsibilities Define and lead the marketing strategy for consumers (brand and product strategy). Communicate and advocate strategy in front of senior management, working...
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