...Synopsis Course: Advance Quantitative Research Methodology Supervisor: Dr Shahid Iqbal Impact of Brand Image and Advertisement on Consumer Buying Behavior of Lawn customers in Karachi Seema Mumtaz Std 16655 Mphil (BM) Synopsis Proposed Research Topic: Impact of Brand Image and Advertisement on Consumer Buying Behavior of Lawn customers in Karachi Purposes/Aim: The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Karachi. Objective of the study: a) To explore the impact of brand image and advertisement on Consumer buying behavior b) To determine factors those are influencing consumers to purchase Branded lawn fabric. c) To find out the female buying behavior about branded lawn wear. Scope of Study: a) This research will help textile marketers and merchandisers in understanding consumers’ preferences about branded/designer lawn. b) Also this research will help textile marketers and merchandisers by providing the essential knowledge of the factors that influence females’ buying intention towards branded lawn fabric. c) This study will guide entrepreneurs...
Words: 571 - Pages: 3
...Stress Management and Academic Performance Kebeh Beyan Walden University Introduction Stress has become universal in the lives of several individuals, and stress has been found to deeply affect creatively, performance, mental health, physical welfare, and even the decision making as well as affect biological systems of individuals (Yehuda & Olff, 2012). Research shows that burnout especially emotional fatigue and resilience were significant forecasters of academic performance. The authors also mentioned that students who were emotionally and cognitively involved in their studies seem to perform better than students who reported being emotionally more exhausted (Kotze & Kleynhans, 2013). This study will focus on whether and to what extent social supports, cognitive assessments, and coping skills affects the management of stress and academic performance of college students. In other to determine the effects of the above issues, the involvements of the students in stressful circumstances must be understood. For this study a survey design will be use to get a cross-section of the particular involvements of all students in stressful situations and to find out to what degree their stress management skills is affected by coping skills, cognitive assessments, and social supports. Samples from the college individuals will provide precise and particular experiences of this population and it will show how their use of coping skills, cognitive assessments and social supports...
Words: 842 - Pages: 4
...search things out. " Qualitative research focuses on deeper issues and asked the questions of how, when and why people do things. Quantitative research behaves in a quantified since and assigns numerical values to responses and measure statics. With this said Proverbs, the bible verse, supports that research methods can be Godly. I interpret that verse as meaning that it is important to know and confirm in your mind that you know something, but it is better to research the topic in a biblical since rather thas a secular or worldly since. the glory of kings is researching and becomeing stronger on a topic. Pshycologists often study peoples behavior in how and why they do things. These psycologists can us Qualitative research to learn how to tell why people do the things they do. Statement 2 Romans 12:2 says,"Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God's will is--his good, pleasing and perfect will. In Quantitative research people study others behavior based on statics and numbers. Research methods can be ungodly because like the verse discribed, we are not suppost to conform to the patterns on this worl we live in. With quantitative reseach it is easy to follow the crowd and look at the statoics of what everyone else is going. The staticas give the answers to Peoples behaivio and that in my opinion is ungodly. What the majority does is not proper research on behavior.W e are too have...
Words: 1179 - Pages: 5
...The difference between Quantitative Research and Qualitative Research Quantitative Research is based on the quantitative measurements of some characteristics. It is applicable to phenomena that can be measures in terms of quantities. Early forms of research originated in the natural sciences such as biology, chemistry, physics, geology etc and is concerned with investigating things that could be observed and measured. Such observations and measurements can be made objectively and repeated by other researchers. This type of research tells us how often or how many people behave in a certain way. Quantitative Research is a more logical and detailed approach which provides a measure of what people think from a statistical and numerical point of view. It can gather a large amount of data that can be easily organised and manipulated into reports for analysis. Qualitative Research on the other hand is concerned with qualitative phenomena i.e. phenomena relating to or involving quality or kind. It is especially important in the behavioural sciences like psychology, sociology, anthropology etc where the aim is to discover the underlying motives of human behaviour. This type of research aims at discovering the underlying motives and desires. Qualitative research attempts to increase our understanding of why things are the way they are in our social world and why people act the way they do. Its aim is to help us understand the world in which we live and why things are the way they...
Words: 308 - Pages: 2
...Two persistent critiques of quantitative experimentalism are (a) the lack of isomorphism between its measures and "reality" and (b) its failure thus far to produce "truths" useful to educational practice. These critiques have long been commented on. As early as 1918, B. R. Buckingham wrote: We may labor ingeniously at our analyses of results and may bring from afar the most potent methods which statistical theory has evolved, but we shall accomplish little if our instruments are as grossly defective as some of those which are now being employed appear to be. (p. 132) Buckingham's concern continues to be echoed by contemporary researchers: If multiple independent anecdotes are to be trusted, the computers too often have been processing in stolid seriousness worthless data produced by children who were staging mass boycotts, or deliberately sabotaging the process or making jokes out of their answers. Anecdotes of similar scandals are available for questionnaires, attitude scales and interviews. (Campbell, 1978) Too often, then, the link between results and "reality" is assumed rather than systematically investigated. Consequently, the empirical bases of educational practice are too frequently half-truths and pure fictions. BASIC PROBLEMS We quite agree with the first critique, that quantitative concepts are not isomorphic with quantitative measures. As Bateson (1980, p. 133) noted, "I can, in a sense, see the dog discriminate, but I cannot possibly see his 'discrimination...
Words: 4327 - Pages: 18
...Implications of Qualitative Research Report Grand Canyon University NRS 433V: Introduction to Nursing Research February 27 2011 Critique of Qualitative Research Introduction Restraints are methods used in the medical field in an effort to restrict the movement of a patient in order to protect the safety of the patient, other patients, and caregivers. Since the onset of the use of restraints, this practice has been an ethical issue and topic for discussion. Further, it continues to be a concern in the health care industry because of the physical, emotional and psychological freedom involved. A study conducted by Hantikainen and Kappeli (2000) interviewed 20 skilled and untrained nursing staff from two nursing homes in a German speaking area in Switzerland. The authors concluded that there is no clear agreement on the definition of restraints and, as such, this lack of clarity translates to the nursing staff inconsistency and corresponding defensive behavior. Further, they felt the crucial component of establishing “restraint-free care” is nursing staff’s understanding of the impact of their personal perceptions of their thinking on their application of restraint policy. The intent of this qualitative research study was to discover nursing staff member’s perceptions on the use of restraints and how these insights affect their decisions at bedside (Hantikainen and Kappeli, 2000). This paper will review the above research article to critically analyze:...
Words: 1678 - Pages: 7
...Quantitative Research Plan Affordable Health Care: Is It Causing Stress with Hospital Administrators Derrick Mike Walden University Research Theory January 23, 2015 This abbreviated quantitative research plan includes an introduction, a purpose statement, viable research questions, a hypotheses and a research plan. This quantitative study focuses on whether and to what extent did the Affordable Care Act create more stress for hospital administrators. Introduction Stress has become pervasive in the lives of many individuals, and stress has been found to cause adverse actions in the physical, emotional or psychological aspects of a person’s life (Scott, 2015). Also stress has been found to profoundly affect mental health, physical well-being, productivity, performance, and decision making as well as exerts a tremendous burden on biological systems (Hildebrandt, Yehuda, & Olff, 2012). This study focuses on whether and to what extent did the Affordable Care Act created more stress for hospital administrators. To adequately determine the effects of the stressful factors, it is important to understand the experiences of these individuals in stressful situations. A formal survey design will be chosen to obtain a cross-section of the personal experiences of hospital administrators from varying types of hospitals, such as rural and/or metropolitan cities who are in possible stressful situations and whether and to what extent they were affected in more stressful manners as...
Words: 1288 - Pages: 6
...Section III. Choice of Research Method: Quantitative, Qualitative or Mixed? The selection of data analysis techniques to deal with research questions or hypotheses and the techniques chosen for the data collection is informed and guided by what we call the research method. Hence, research method is a procedure, and also the analytical techniques to be chosen and the methods to be chosen will also be dictated by the choices of the methodologies made and by the theoretical framework (Sumner and Tribe, 2008). Research methods for knowledge claim and strategies is of three types: quantitative, qualitative, and mixed methods. In quantitative method, a positivist claims is used as a tool for the researcher to investigate primarily for knowledge....
Words: 1084 - Pages: 5
...Qualitative and Quantitative Research- Module 2 DQ 1 Quantitative research is a process in which data is gathered systematically, analyzed and reported in numerical and statistical values in an attempt to explain what has been observed or hypothesis. The researcher is clearly aware of the specific information being sought prior to the initiation of the study and a data collection adheres to a specific, rigid framework. This system of research uses large groups for data collection and utilizes questionnaires, experimentation or other tools for this purpose depending on the subject being studied. This type of research is more accurate in the absence of variables with statistical outliers frequently discarded. The advantage of quantitative research is precise measurements from a large data bank. Data can be collected from many participants in a short amount of time and collated. A disadvantage to this that questionnaires for this type of research are often closed with only a few answer options from which to choose. Qualitative research is focused on subjective information. The interviewer is the primary tool for information collection however data can also be collected with other methods such as observation and questionnaires with open ended questions. This type of research utilizes a smaller population than that of quantitative research and can include focus groups as well as 1:1 interviews. The information obtained in this type of research often addresses the why...
Words: 493 - Pages: 2
...head: QUANTITATIVE AND QUALITATIVE RESEARCH METHODS PAPER Quantitative and Qualitative Research Methods Paper Obbie Brown University: Course: Tutor: Date: Appropriate Academic Research An appropriate academic research can be defined as the research and the experimental developments which comprise creative works which are conducted on a systematic basis with an aim of increasing the pool of an individual’s or a group’s knowledge. The knowledge could include the in-depth knowledge of mankind, culture and the society. The stock of knowledge is then used to devise alternative solutions to the existing problems (Brew & Lucas, 2009). Quantitative Research Quantitative form of research is predetermined and involves a large number of respondents. It involves objective measurements which are both quantitative and are statistically valid. Quantitative research entails hard and objective data. Quantitative research seeks to quantify data and generalize the results from the predetermined sample to the target population. It also aims at measuring the incidence of various views and opinions in a given sample (Balnaves & Caputi, 2001). Qualitative Research Qualitative research involves the collection, analysis and interpretation of data through the application of the observatory techniques as well as listening to peoples’ opinions. While quantitative research entails the counts and measures of phenomena, the qualitative research focuses...
Words: 1081 - Pages: 5
...The research design is an overall plan for gaining answers for the research questions. Polit and Hungler (1999) describes the research design as some kind of an outline in conducting research in such a way that maximum control will be exercised over factors that could interfere with the validity of the research results. In this research, quantitative method is an appropriate method for this study and the study instruments will be survey or questionnaire. According to Wimmer and Dominick (2011) the quantitative research method refers as a research method that uses standardized questioning. Shuttleworth (2008) define quantitative research method is the standard experimental method of most scientific disciplines. The researcher had selected the...
Words: 1331 - Pages: 6
...which has resulted in an emphasis on quantitative research methods, centred on collection of numerical data and statistical analysis (the empirical approach). However, since the 1960s there has been increasing criticism of such reliance on the quantitative data-collection characteristics of the scientific method, which has developed over subsequent decades into a strong shift towards more qualitative approaches. This has led to the somewhat inevitable, yet ultimately unhelpful, divide between competing methods: quantitative versus qualitative. According to Bauer, et al (2000), quantitative research deals with numbers, makes use of statistical models to explain the data and is considered ‘hard’ research, whereas qualitative research avoids numbers, involves interpretation of social realities and is considered ‘soft research. Both approaches, however, have their strengths and weaknesses. The strengths of quantitative research, as outlined by Burns (2000), includes precision and control – precision is achieved through quantitative and reliable measurement, control through sampling and design. Further, “experimentation leads to statements about causation” in that the systematic manipulation of a variable, in an environment where other variables have been eliminated or controlled, can be shown to have a direct causal effect on another. Finally, quantitative data allows statistical analysis. Coolican (1999) points out that the pure quantitative position deems measurement to be fundamental...
Words: 939 - Pages: 4
...QUALITATIVE AND QUANTITIVE RESEARCH DESIGNS. The qualitative analysis of an investment can include the company's business practices and ownership structure, management and incentive programs, research and development, products and services, competitive strengths and weaknesses, capital intensity, and accounting policies while the quantitative research on the other hand is conclusive in its use, as it tries to quantify a problem and understand how prevalent it is by looking for projectable results to a larger population. Why use quantitative research designs over qualitative research designs In the case of a new business, the aim of carrying out the research is to understand the consumers and market structure in relation to whether the business will actually be able to survive in the given area. Taking this into consideration, it will be advisable to make use of quantitative research designs over qualitative as; * It provides a measure of how many people think, feel or behave in a certain way in relation to the services or goods being provided by the company and statistical analysis is then used to determine the results. * This can aid in being aware of how many of the customers support a change in the company line, in terms of their product or services and if they support it so as to determine whether a business case for making the change should be put in place. * This would also analyze why the customers behave as they do and what barriers to the business there...
Words: 428 - Pages: 2
...SWISS MANAGEMENT CENTER UNIVERSITY DOCTORATE IN BUSINESS ADMINISTRATION (DBA) MODULE 2: QUALITATIVE RESEARCH METHODOLOGY UNIT: 5-2 NAME OF CANDIDATE: AMVROSIOS PRODROMOU PROFESSOR IN CHARGE: Dr. ALBERT WIDMAN Research Problem As it has already been stated in Unit 2-2 the Research Problem deals with the on-going financial crisis in Cyprus. Park (2006, p.p.8-9) provides a sound “Statement of the Problem” which constitutes a major component for the development of the “Problem Definition” in the proposed Research. The specific problem development enables the development of the proposed Research. Hence, the following Research Problem is outlined/proposed: “The majority of Cyprus Businesses of all sizes are suffering due to the on-going financial crisis, especially since the (in)famous bail-in in 2013. This bail-in contributed towards the rapid increase of unemployment and the loss of over € 10 billion (75% of Cyprus’ GDP) of deposits in the two largest banks (Bank of Cyprus and Laiki Bank. The remains of the second one were absorbed by the first one). Additionally, a large number of businesses have been massively affected and according to CYSTAT and the World Bank approximately 100.000 people (from the working force) have left Cyprus during 2010-2015 in order to seek employment in several countries. How have the businesses responded to this new political and financial environment and how they have cooperated with the other major components, such as the Government, the House...
Words: 3448 - Pages: 14
...Web Search Assignment #1 (Quantitative Research) Kayla Tranbarger Tabor College Wichita Instructor: Marlene Pietrocola NUR 410: Evidence Based Nursing Practice January 25, 2015 I chose the article titled “The effect of nurse-performed preoperative skin preparation on post-operative surgical site infections in abdominal surgery”. This quantitative research article is an experimental study to determine the effect of preoperative skin preparation procedures by nurses on post-surgical site infections in abdominal surgeries. The research question that the authors Dizer et. al are asking is if pre-operative skin preparation will decrease the risk of post-operative skin infections in abdominal surgeries. This study was based on previous research done that states pre-surgical skin cleansing with antibacterial agents greatly reduce the risk of infections. This study is to provide more evidence to support its use into nursing practice. The research design was experimental in that there was an intervention; preoperative skin preparation, a sample group that received the intervention and a control group to compare the sample group to. The methods used to answer the question were that the experimental subjects of the study were 272 patients that had been hospitalized and underwent abdominal surgery during a specified time period. The population of patients that made up the two groups met certain criteria for the study, and then were randomly separated into the sample and control...
Words: 641 - Pages: 3
