After analysing key components of each potential market a final weighted index (as seen in Figure 7, under 5.1 Weighted Index) was generated in order to evaluate the important variables as well as make a more informed and equitable decision for Queen’s Petfood.

Figure 7 shows 5 weighted variables against each potential market with an acquired score to resemble how this market will best meet the needs of Queen’s Petfood. The variables chosen for the weighted index include; potential market, disposable income, economic freedom, ease of trade and pet population. (Global Edge Resources, 2017)

Due to the overall decision being based on analysing a country for their Market Potential, the Market Potential variable has been weighted the highest