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HOW DESCRIBE HOW THE GLOBAL MARKETING STRATEGY IS DIFFERENT WHEN COMPARED TO THAT OF SINGLE COUNTRY MARKETING

First of all i would like to start explaing what Global marketing is and what single – country marketing is. Global Marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. Global marketing is basically when a company looks at the entire world as one market.
There are no differences between a local market and the market 10,000 miles away. Companies usually won't bring in cultural foods or products, just because they are a general store. Companies sell the same exact products all over the world and the exact same things in every single store. To become a global company a company has to use the "Four P's of marketing." They are price, promotion, product, and placement.
A company doesn't just become a global company overnight but goes through several steps to become global. They have to have a global team. They have to have a global marketing plan. It takes time for a company to evolve from a local company to one that sells products all over the world.
On the other hand; single – country marketing involves the company manipulating a series of controllable variables such as price, advertising, distribution and the product, in a largely uncontrollable external environment that is made up of different economic structures, competitors, cultural values and legal infrastructure, within specific political or geographic country boundaries.Single - Country marketing is constrained by both controllable as well as uncontrollable factors, the former comprising price, product and promotion and the latter including economic.Single – Country marketing is targeted exclusively on the home country market. A company in domestic marketing may be

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