...The 2011 Barcelona European Academic Conference Barcelona, Spain 2011 A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products S.D.Singh, Magadh University, Bodh Gaya, India ABSTRACT This paper focuses on studying the consumer behavior of elderly customers for green products, the so called ‘environmental friendly products.’ The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior. Keywords: Green marketing; Green Products; Consumer behavior INTRODUCTION According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including product modification, changes to the packaging as well as modifying advertizing. Hence, green marketing refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment. There is a growing amount of evidence indicating that consumers are choosing products or avoiding others based on their impact on the natural environment. Consumer behavior is the study of how...
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...The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products...
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... “CONTEMPORARY ENVIRONMENTAL MARKETING – Emerging Trends of Environmental Marketing in Indian Perspective” SUPERVISOR Submitted By: Submitted to: Deepa Singh IFTM University Moradabad. INTRODUCTION In our days the environmental problems seem to concern all active citizens, enterprises and institutions all over the world much more than thirty years ago. International researches show that the consumers worry more about the environment and change gradually their behaviour (Arbuthnot, 1977; Simon, 1992; Diamantopoulos et al., 2003). Thus, a new market for viable or sustainable products emerges, which is further strengthened by active consumers, since it is a way to contribute - although indirectly - to the protection of the environment (Cornwell and Schwepker, 1995; Cleveland et al., 2005). The enterprises gradually recognize the various competitive advantages and the enterprising opportunities (Johri, 1998) that arise from this ecological consuming approach, entering the word "green" in many of their activities. Thus, in parallel with the concept of Corporate Social Responsibility, the concept of "Environmental Marketing/Green Marketing" has also been cultivated with sufficiently effective practices. According to the American Marketing Association - “Environmental Marketing is the marketing of products that are presumed to be environmentally safe”. Thus environmental marketing incorporates a broad range of activities...
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...Questionnaire for Green Marketing In: Business and Management Questionnaire for Green Marketing SURVEY - “GREEN MARKETING” 1. Name of the Respondent | | 2. Gender | a. Male | b. Female | 3. Age a. 15-20 b 20-25 25-30 d. 30 and above 4. Education Level: a. Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco-friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco-friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others________________________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product value d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should...
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...AN ASSESSMENT ON PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC Abayneh Mulugeta, ST. Mary’s University College, Business Faculty, Department of Marketing Management Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com ___________________________________________________________________________________________________________________________________________________________________________________________ Abstract This paper is aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, nor eco-friendly, nor reusable, nor refilled, nor recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forward. Keywords: Packaging and green marketing __________________________________________________________________________________________________________________________________________...
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...INTRODUCTION: The term green is given to those products and processes that are biodegradable, save energy and resources or are manufactured & disposed using environmental friendly techniques. Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. WHY GREEN MARKETING? In today’s scenario, both consumers and the companies prefer green products. There is growing interest among the consumers all over the world regarding protection of environment. In certain cases, the more environmental friendly product influences the purchase decision of the customers, who look...
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...Journal of Entrepreneurship, Management and Sustainable Development Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux Article information: Downloaded by UNIVERSITI TEKNOLOGI MALAYSIA At 10:18 08 October 2014 (PT) To cite this document: Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux, (2012),"Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 8 Iss 1 pp. 36 - 59 Permanent link to this document: http://dx.doi.org/10.1108/20425961211221615 Downloaded on: 08 October 2014, At: 10:18 (PT) References: this document contains references to 124 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 4276 times since 2012* Users who downloaded this article also downloaded: Elham Rahbar, Nabsiah Abdul Wahid, (2011),"Investigation of green marketing tools' effect on consumers' purchase behavior", Business Strategy Series, Vol. 12 Iss 2 pp. 73-83 Kaman Lee, (2008),"Opportunities for green marketing: young consumers", Marketing Intelligence & Planning, Vol. 26 Iss 6 pp. 573-586 Charles Dennis, Lisa Harris, Ken Peattie, Andrew Crane, (2005),"Green marketing: legend, myth, farce or prophesy?", Qualitative Market Research: An International Journal, Vol...
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...of the Thai Chamber of Commerce 2012 Thesis title Name Degree Major title Thesis adviser Graduate Year Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators can use the result to determine their target market, make a good marketing mix plan to make the customer satisfaction and loyalty. iv ACKNOWLEDGEMENTS I would like to express my gratitude to all those who helped me during the writing of this thesis. My deepest gratitude goes first and foremost to my thesis advisor Assistant...
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...Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ..........................................................................
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...Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ....................................................................................................................... 8 3.2.3 Income segmentation ....................................................................................................
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...Consumer Green Attribute Endorsement: An Empirical Study Praveen Goyal Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India praveeng23@gmail.com Zillur Rahman Associate Professor, Department of Management Studies, Indian Institute of Technology Roorkee, India yusuffdm@iitr.ernet.in Vinod Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Vinodmehta8383@gmail.com Ishwar Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Ishwar1983@gmail.com Abstract- The changes in the global climatic conditions have led and will lead to adaptive consumption behaviour and life styles in the form of aggressive conservation, recycling, energy saving, and green product. The impact of consumers’ environmental knowledge, attitudes, behaviour, and its resultant popular political actions have opened doors to pro-environmental thinking and consumption. Therefore, marketing can earn for the pro-environmental initiatives taken by the companies in terms of sustainable process and green product offerings as well as play a vital role in establishing greener patterns of consumption into contemporary life styles. Keywords- consumer behaviour, Green attributes, Green purchase decision INTRODUCTION In order to promote greener patterns of consumption into contemporary lifestyles, companies need to segment their markets on ...
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...due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big capital to establish a small business (for example- pizzerias as a family business). The biggest barriers for potential businesses are that already established companies have access to raw material, technology, experience and customers loyalty. Buying behaviour - Based on the questionnaire the customers are generally happy with McDonald’s for what McDonald’s is known for; easy food that is...
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...Exploring consumer attitude and behaviour towards green practices in the lodging industry in India Kamal Manaktola and Vinnie Jauhari School of Hospitality & Tourism Management, Institute for International Management & Technology, Haryana, India Abstract Purpose – The study seeks to explore the factors which influence the consumer attitude and behaviour towards green practices in the lodging industry in India and also to explore the consumers’ intentions to pay for these practices. Design/methodology/approach – A quantitative and qualitative research methodology using a questionnaire along with secondary research has been proposed. A structured questionnaire has been used using convenience-sampling techniques from National Capital Region in India. Correlation and factor analysis has been used to explore consumers’ attitudes and behaviour towards green practices in the lodging industry. Findings – The consumers using hotel services are conscious about environmentally friendly practices in India. They patronise the hotels that have adapted green practices though not compromising on service quality. The consumers would prefer to use lodging that follows these practices but are not willing to pay extra for these services. Indian hotels have the competitive advantage over similar products if they follow green practices. Practical implications – The hotels would have to invest in environmentally friendly practices and look at long-term gains. The government...
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...--------------------------------------------------------------------- pg. 9 - 11 V. Work Cited --------------------------------------------------------------------- pg. 12 VI. Appendix ---------------------------------------------------------------------- pg. 13 VII. Interview #1 -------------------------------------------------------------------- pg. 14 - 15 VIII. Interview #2 -------------------------------------------------------------------- pg. 16 – 17 IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19 Introduction The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Using the right colors to promote a business during a marketing and advertising campaign is extremely important. In fact, researchers have found that up to 90% of snap judgments made about products can be based on color alone. (Ciotti) This is because a color can represent many different energies, emotions, and feelings. Therefore, the colors you use can send either a positive or negative subconscious message to the customer, creating a good or bad perception of your business or your product. For...
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...-5 (1), 2012 European Journal of Economic and Political Studies Green Marketing and Its Impact on Consumer Buying Behavior Aysel Boztepe1 Abstract This study aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reason why the green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. Then together with the hypothesis developed literature review has been continued and studies conducted on this subject until now were mentioned. In the last section, moreover, questionnaire results conducted on 540 consumers in Istanbul are evaluated statistically. According to the results of the analysis, environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers in positive way. Demographic characteristics have moderate affect on model. Keywords: Green Marketing, Environmental Awareness, Green Product Features, Green Promotion, Green Price, Green Purchasing Behavior. 1 Fatih Universtity, ayselbalaman@hotmail.com 5 Aysel Boztepe Introduction While globalization process continues in its full speed across the world, this process has also brought some problems with it. Leading one of these problems is environmental problems that affect all living beings negatively. These aforementioned environmental problems have started to come to...
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