...Applied Research Paper: Superior Rentals Learning Team B Comm/215 July 14, 2014 Linda Camp Applied Research Paper: Superior Rentals As the business world looks to the future, they are leaning toward a more modern approach. Businesses are going "green" and using recyclable products in their industries. Being an environmentally aware company helps to promote a business, cut costs, and, most importantly, keeps our earth healthy. There are many reasons for a business to become more environmentally responsible. A healthier workplace, positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green,” the impact on the environment is substantial. Superior Rentals, Inc. can positively affect its local market and the world with environmentally sound practices. Alternatives and Discussion Research indicates the following alternatives for Superior Rentals, Inc., and includes discussion of the effectiveness of each alternative. Using Tablets/Going Paperless Using a tablet in place of a cash register has many benefits. Tablets...
Words: 2609 - Pages: 11
...estionaire QUESTIONNAIRES | | Topic: “Hybrid Cars: What factors influence consumers buying behavior?” INTRODUCTION The purpose of conducting this questionnaire is to know the factors that will influence you as a consumer before buying a hybrid car. The answers that collected will be used for the findings and analysis of this dissertation. Names will not be reviewed and will be written as anonymous. There are total of SEVENTEEN (17) questions. And each of the questions will be taken less than five minutes in order for you to answer. This questionnaire is designed using MULTIPLE CHOICES in order for you to fill up easily. BACKGROUND INFORMATION 1) Please select your age group? o 21-25 years old o 26-30 years old o 31-35 years old o 36-40 years old o 40 years old and above *This question is designed in such way as this research is suitable for the age group of 21 and above. They are categorized as adult whom they have reached the age of legal majority to voice out their own opinion as well as to make judgments. 2) Please select your gender o Male o Female 3) What is your occupation? o Student o Freelancers or salesman o Managers o Office workers o Others, please specify __________ 4) How much is your monthly income? o Lesser than £1000 o £1000-£2500 ...
Words: 633 - Pages: 3
... Ngufor Chiawah Hilary NGUFOR CHIAWAH HILARY-000636368 Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ ANALYSING THE IMPACT OF THE INTRODUCTION OF HYBRID CARS ON THE AUTOMOBILE INDUSTRY IN THE UK Abstract Hybrid cars are an emerging aspect in contemporary automobile technology. Hybrid cars have existed for over one hundred years. However the benefits from such cars have not been acknowledged for all this time until in recent years. Generally speaking a hybrid car is one which uses two power engines to pull the vehicle. The introduction of hybrid cars has been hailed greatly, mostly by international organisations, governments, nongovernmental organisations (NGOs,) and individuals. Many car manufacturers are continuously getting involved with the production of hybrid cars with Toyota being the highest producer of the cars and having the highest sales [1]. These cars are most used in Europe. Hybrid cars were introduced to combat the effects of the gasoline cars vis-a-vis environmental concerns, but also for political reasons. Research shows that the carbon emission from petrol and diesel cars has a depleting effect o n the ozone layer (a gas...
Words: 2079 - Pages: 9
...2013 Sripathi Nilkar Introduction As Ford Motor Company continues to seek ways to improve its current hybrid vehicles, the company will conduct a statistical analysis of the results of the questionnaires returned by its customers. Through this analysis, Ford Motor Company will be able to identify challenges that the company faces as well as the steps needed to reduce these challenges and improving both the company’s product and image. Statistical Analysis The results gathered from the questionnaire immensely helped Ford understand new aspects of an improved Hybrid vehicle. Subject 1 was the owner of a 2010 Ford Fusion Hybrid. Subject 1 has had 4 scheduled maintenance jobs performed on the car in the past year. On average, Subject 1 only drove 100 miles per week. Usually, scheduled maintenance is performed depending on the gas mileage of the car i.e. oil changes, tire rotation and balance, etc. Subject 1 took good care of their car over the past year, but still had two serious additional car problems. The 2010 Ford Fusion Hybrid costs Subject 1 on average $127.06 a week in gasoline. This customer is only satisfied at level 3. Being that this is only a three year old car, these problems point to inefficiencies with manufacturing. Both are costly for the owner to replace. Subject 2 is the owner of a 2012 Toyota Prius. Scheduled maintenance was performed on the car 3 times within the last year with no additional repairs required. With one stop for gas within the week, they...
Words: 1461 - Pages: 6
...automobiles. But that’s harmful for our environment because of fuelled are burned and also polluted environment and reduce our natural resources. So, we need to save our planet and by researched we find out Hybrid cars are very effective way to reduce carbon emission. The currently popular paradigm for discussing the environment originated in the 1970s, when the ideas of global warming and finite oil reserves were first proposed (Minton & Rose 1997; Pelletier et al. 1998). While some debate continues on the veracity of these propositions, this thinking has influenced the way people live by increasing their efforts to reduce energy use and to have fewer by-products as a result of consumption. It has been suggested that this type of thinking has led some consumers to prefer products like the Prius (Jansson, Marrell & Nordlund 2009). An area that is related to a consumer’s choice of car is the choice of fuel. Four thousand Swedish drivers were surveyed on their level of eco-sensitivity and the type of vehicle fuel they used (Jansson, Marell & Norlund 2009). Many manufacturers now sell hybrid and low emission vehicles with planet saving claims about their CO2 emissions. In fact, the demand for environmentally friendly cars has grown to such an extent that now almost 25% of new cars have a claimed CO2 emissions level below 140g/km and 5% claim CO2 emissions below 120g/km. Consumers...
Words: 8631 - Pages: 35
...ELECTRIC CARS IN ALMATY First Draft How Would Enforcing Electric Cars in Almaty Impact on the City? KIMEP University December 10, 2013 Table of Content Abstract 3 Chapter 1. Introduction 4 Chapter 2. Literature Review 8 Chapter 3. Data Collection Methodology 11 Chapter 4. Description of Results 15 Chapter 5. Analysis 20 Chapter 6. Conclusion 22 Bibliography 23 Appendix A 25 Appendix B 26 Abstract This study addresses the issue of the ecological and economical impact of enforcing electric cars in Almaty city. It is important to find positive or negative impact of introduction new alternative as electric vehicle. The proposition that would be tested is ‘There would be a significant positive impact on the Almaty’s ecological environment and city’s economy from the increased number of enforcing electric cars by residents and non residents of Almaty.’ This research is not trying to give precise economic cost of substitution gasoline cars to electric and solution to air pollution problem, rather to show people the importance of electric cars that saves money and as alternative with positive environmental benefits. The environmental and expenditure-based approach is implemented in this study to measure the economic and ecological impact of enforcing electric cars in Almaty. To support the arguments of ecological impact the interviews and questionnaires result from particular specialist in this area is provided. The results of questionnaire are interesting...
Words: 5833 - Pages: 24
...house, nine Mile Ride wokingham, UK, Rg40 3ga nkinnear@trl.co.uk Keywords electric vehicles, consumer preferences, segmentation two-wave design was aimed at reducing psychological distance, supporting information transfer into long-term memory, and facilitating non-conscious processing, thus better representing consumer choice processes. Applying cluster analysis to the various attitudinal measures, participants are segmented according to their pro-social and technology-oriented inclinations and some conclusions as to the characteristics of EV consumers are presented. Abstract Climate change programmes around the globe are relying heavily on the electrification of transport, especially private battery electric vehicles and plug-in hybrids (‘EVs’). These are novel technologies of which mainstream consumers have very little experience and knowledge, so they are psychologically distant from the category. This presents a methodological challenge. Yet, the weight afforded them in policy requires a better understanding of which consumers are most likely to adopt EVs and under what circumstances. Jansson et al. (2009) concluded that potential consumers will have either a strong pro-environmental orientation or a strong inclination to own this new technology. As these are two distinct characteristics, consumers...
Words: 6031 - Pages: 25
...Marketing Research Project Report On IMPACT ON SALES OF SMALL CARS DUE TO DIESEL VARIANTS By Abhay Raj Singh ,AdityaKapur , ParakramSingh , Saurav Haldar and Vikram Sharma A0102210005,A0102210177,A0102210051 ,A0102210106,A0102210012 MBA – M&S Class of 2012 Under the Supervision of Dr. R. S. Rai Assistant Professor Department of Decision Sciences In Partial Fulfillment of Award of Master of Business Administration AMITYBUSINESSSCHOOL AMITYUNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA AMITY UNIVERSITY UTTAR PRADESH AMITYBUSINESSSCHOOL DECLARATION We Abhay Raj Singh, Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram Sharma students of Master of Business Administration in Marketing & Sales from Amity Business School, Amity University Uttar Pradesh hereby declare that we have completed our Market Research project work on “IMPACT ON SALES OF SMALL CAR DUE TO DIESEL VARIANTS”. We further declare that the information presented in this project is true and original to the best of our knowledge. Vikram Sharma SauravHaldar AdityaKapur Parakram Singh Abhay Raj Singh Date: 26/03/2011 Place: ABS MBA-M&S Class of 2012 AMITY UNIVERSITY UTTAR PRADESH AMITY BUSINESS SCHOOL CERTIFICATE I Dr. R. S. Rai hereby certify that Abhay Raj Singh , Aditya Kapur, Parakram Singh, Saurav Haldar & Vikram...
Words: 7025 - Pages: 29
...bottled water, hybrid cars and toilet paper; and two real brands for each category: familiar and non-familiar. Table 2 summarizes their selection and combinations. The treatment condition ads were created as full-color print ads that included equal background and font size within the same product category, but the content of the copy emphasized the personal or environmental benefit with the presence of the familiar or non-familiar brand. The message of the personal or environmental benefit was exactly the same in either familiar or non-familiar brand. Print advertising was well-suited for the purposes of this research because it is considered as a medium frequently related to obtaining information about environmental issues by consumers (Lafferty and Edmondson, 2009; Iyer, Banerjee and Gulas, 1993). In addition, it was used in previous studies to assess green advertising...
Words: 627 - Pages: 3
...established in 1950 by former GM president Harlow H. Curtice may have been true at one point, but is called into question today by many, including Wall Street. General Motors Corporation, also known, as GM or GMC is the world’s 2nd largest auto company in sales revenue behind Toyota which took the lead in 2006. General Motors reigned as the global leader in the automobile industry for the last 76 years, which was longer than any other automaker. Today, Richard Wagoner, Jr., GM Chairman and CEO currently runs GM, which was founded in 1908. GM today employs approximately 324,000 people around the world, with their global headquarters in Detroit Michigan. Their European headquarters is based in Zurich, Switzerland. In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM, Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall. General Motors has a superb relationship with international connection. GM takes pride in fostering global partnerships and consumer relationships. GM is majority shareholder in GM Daewoo auto & Technology Co. of South Korea and has had collaborative ventures in technology and manufacturing with several other automakers. It also has ventures with Shanghai Automotive Industry Corporation of China. GM’s largest national market is the United States, followed by china, Canada, the United Kingdom and Germany. By many standards, General Motors is an extremely successful company...
Words: 6125 - Pages: 25
...Renault – Nissan 9 C. Substitutes products 10 1. Other concepts of “green cars” 10 IV. SWOT 11 A. Strengths 11 1. Strong research and development capabilities 12 2. Increasing operational performance 12 3. Partnership with Mitsubishi 13 B. Weaknesses 13 1. High indebtedness 13 2. Autonomy/performances and Charging battery time 14 C. Opportunities 14 1. Strategic alliances 14 2. Poised to benefit from growing automotive markets in China, Latin America and Russia 15 3. Growing worldwide demand for more environmentally friendly vehicles 15 4. Stringent environmental regulations 16 D. Threats 16 1. Intense competition 16 2. Foreign currency risk 17 V. Segmentation 17 A. Criteria of segmentation 17 urrent target of the Peugeot iOn 18 VI. Current strategy 19 A. Objectives of the Group 19 B. Competitive advantage 20 C. Competitive environmental strategies 20 D. First Mover Advantage 20 E. BCG Matrix analysis 21 VII. Questionnaire results 22 VIII. B TO B STRATEGY 23 A. Introduction 23 B. Objectives 23 C. Target 23 D. Positioning 24 E. Product mix: 24 F. Price 25 G. Communication 26 H. Distribution 27 IX. Recommandations 27 A. B2C Strategy 27 1. Segmentation 27 2. Target 28 3. Positioning 28 4. Marketing mix 30 X. References 34 XI. Appendixes 35 Appendix 1 : Questionnaire : Electric cars 35...
Words: 11707 - Pages: 47
...International Journal of Production Research, 2014 Vol. 52, No. 16, 4820–4834, http://dx.doi.org/10.1080/00207543.2014.890757 Development of a multi-scale model for customer perceived value of electric vehicles Rui Miao*, Fasheng Xu, Kai Zhang and Zhibin Jiang Department of Industrial Engineering and Logistics Management, Shanghai Jiao Tong University, Shanghai, China (Received 22 June 2012; accepted 23 January 2014) Electric vehicles (EVs) are now widely acknowledged as a potential ideal means of transportation in the near future in terms of environmental protection and oil crisis. The possible success of the future market for EVs is based on how much of EVs’ value can be perceived by their potential customers. Thus, research on customer perceived value (CPV) of EVs can help us, and especially EV manufacturers, understand the main factors contributing to CPV and how to design suitable EVs that can yield higher CPV. This paper first constructs a multi-scale model for the measurement of CPV based on surveys conducted at Shanghai, China. Then, the decision-making trial and evaluation laboratory method is applied to evaluate the importance of every scale and depict the internal relations among different scales on the impact-relations map (IRM). Further, a novel version of the house of quality is created to conduct technical feasibility analysis for the improvement of each scale. Finally, market segmentation for EV industry is proposed and discussed based on the analysis...
Words: 9789 - Pages: 40
...associated with an organizational change/OD consultant described in your readings. The Lewin’s change management model’s first three is unfreezing, changing and refreeze. First, change the leadership team, is no longer a family business. Having a better management team and a leader is the first step to success. Change the production line of the product and the product is the fundamental of a manufacturer. Changed the after-sales service and production technology is also a great change step. 2. Collecting Data This is Organizational change. And use by quantitative and qualitative data collection methods. The Toyota has changed whole organization, was a family business became to innovative business. The Toyota forecast future car industry, create new energy cars to market. Quantitative research typically explores specific and clearly defined questions that...
Words: 2651 - Pages: 11
...known as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. It is the world's third largest automobile manufacturer by sales and production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies.TMC is part of the Toyota Group, one of the largest conglomerates in the world. Toyota Motor Corporation is headquartered in Toyota City, Aichi and in Tokyo. Its Tokyo head office is located at Tokyo, Japan. In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division and also builds robots. Japanese car...
Words: 5506 - Pages: 23
...variation of the 2000 U.S. Census questions. In the U.S. Census, a disability was defined as ‘blindness, deafness, or a condition that substantially limits one or more basic physical activities such as walking, climbing stairs, reaching, lifting, or carrying.’ For purposes of the study conducted by Harris Interactive and Open Door Organization, the definition is sufficient. However, the inclusiveness or narrowness of the definition of disability must be pertinently elucidated during application of the result of the case study. 2. Analyze the research design’s various components. Identify any potential problems and explain the ramifications of these design issues. Identify potential strengths of the design. * Focus Groups * Questionnaire Design by Various Participants...
Words: 826 - Pages: 4
