...QuestiOnnaire On Mak Questionnaire:- Service station name: Address: Respondent name: 1. Since how many years you are running this business? 2. Which lubricant brand do you sell in your service station? 3. Why do you prefer that brand? 4. Since how many years you are selling that brand? 5. What do you look in the lubricants? a. Quality b. Logistics c. Brand popularity d. Market demand e. Price f. Availability in different quantities g. Profit margin h. Promotion i. Packaging 6. On what basis do you buy the lubricants? a. Based on company preference. b. Customer preference. c. Original Equipment Manufacturers (OEM) recommendation. d. Popularity in your area. 7. Do you use lubricant from your service station or customer brings or both? 8. Does the company of lubricant you use provide any gifts/ incentives/ promotional offers to you? 9. Do you provide any gifts or incentives to your customers? 10. Do you get lubricants on credit from the company/ distributor/ big retailer shop? 11. Are you aware of the schemes related to MAK? 12. Why do users opt less for premium products as compare to other product under same category a) Doesn’t know the benefits on premium products b) Price c) They feel them as same d) Doesn’t want a change e) Any other 13. Which particular brand vehicle normally visits your garage? 14. How many units do you consume for servicing on an average per month? 15. Does consumption...
Words: 280 - Pages: 2
...Dealers opinion and satisfaction level of MAK LUBRICANTS In Mumbai, research titled “Potential Study on Lubes in the Bazaar Sector” and its role in building Brand Equity for the company” has been conducted. 1.2 Importance of the Study In this competitive arena Lubricants plays a vital role so the Lubricants Industries are a major source. MAK have to compete with various players like Veedol, Gastrol, Lal Ghoda, Shell, Gulf and the local brands with their stringent rules and regulations. Hence, in order to understand about the customers and dealer requirements their likes and dislikes preference is sine-quo-non-for MAK. 1.3 Objectives ➢ To ascertain the customers preferences of MAK Lubricants. ➢ To ascertain the customers satisfaction level for MAK services. ➢ To analyze the customers opinion and satisfaction with special reference to MAK ➢ To suggest some guidelines to MAK in order to provide better focussed services. ➢ To determine the status of brand awareness and brand loyalty in order to conclude about brand equity. ➢ To learn about the brand attributes and their preferences in MAK. 1.4 Scope of the Study: ➢ This project gives me great exposure to the Lubes market because it includes product knowledge and awareness of MAK product. ➢ This research study is useful for MAK to understand the expectations and requirements...
Words: 10223 - Pages: 41
...this research are explained in details. Furthermore, these to get the insight on what the researcher want to search and investigate. 1.1 Introduction Food is an essential thing for human to stay alive. For the purpose of living, human will search for food and this occasion has led to travel. Traveling for food has taken an entirely new meaning from what it used to when voyages were undertaken for spice trade, but voyagers still carried dried food, as the local cuisines were looked upon with suspicion (Tannahill, 1988). Tourists have some basic needs, whether they find themselves at home or whether they are travelling; the most basic of which is to eat (Lopez and Sanchez, 2011). Despite the growing of food tourism in the world, Chang and Mak (2012), food consumption studies are predominantly concerned with understanding the determinants of various food-related behavior, most commonly liking, preference, choice and intake. Food consumption is recognized as a complex behavior with cultural, social, psychological, and sensory acceptance factors all playing a role in the decision making process (Koster, 2009). While it is widely discuss on the behavior of tourist towards the food that they consumed, it is also believe that local food also play a big role on showing their behavioral on food consumption. Cohen and Avieli (2004) stressed that local food at a destination could be an use under certain circumstance. This is possible because tourist have to confront with food in their destination...
Words: 8592 - Pages: 35
...ACKNOWLEDGEMENT In the Name of Allah the most merciful and the most gracious lord of the Day of Judgment. Without His will this would not have been possible. The accomplishment of this task depends on the contribution of many people without whom we could not do anything first of all we would like to thanks Allah almighty without whom I was unable to complete and manage this project “Comparative analysis on-job & off-job training effects on employee performance”. Secondly I am thankful to all my teachers who have up till now provided me with the standards of excellence. I would especially like give me thanks to Sir Salman Zia who helped me hard and it is because of his guidance that gets motivated and completed my research work in very fine manner. Finally but more specifically we want to thanks our parents and friends without them, I would not be able to complete our project effectively. Table of Contents Abstract……………………………………………………………………………………………………………………..….………4 chapter 1 5 Introduction…………………………………………………………………………………………………………………………………5 chapter 2 7 Review Of Literature…………………………………………………………………………………………………………….7 chapter 3 22 Methodology…………………………………………………………………………………...…………………………………22 chapter 4………………………………………………………………………………………………………………………..25 Analysis………………………………………………………………………………………………………..…………………….25 chapter 5………………………………………………………………………………………………………………………..40 Summary &Conclusion……………...
Words: 6836 - Pages: 28
...MAKERERE UNIVERSITY THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING BEHAVIOR OF CONSUMERS: A CASE STUDY OF THE COCA COLA SOFT DRINKS’ MARKET IN KAMPALA. BY NAMIGADDE, JACKLINE MBA (MARKETING) (Mak) 2010/HD06/2167U A DISSERTATION SUBMITTED TO THE GRADUATE SCHOOL IN PARTIAL FULFILLMENT FOR THE AWARD OF MASTERS OF BUSINESS ADMINISTRATION OF MAKERERE UNIVERSITY SEPTEMBER 2012 ABSTRACT The purpose of this study was to establish the effect of Television Advertisement on the buying Behavior of consumers of the coca cola soft drinks. Specifically, the study, established the various forms of T.V advertisements undertaken by the company and the level of awareness among the consumers, assessed the attitudes and beliefs of soft drinks consumers towards purchase decisions and investigated the relationship between Television advertisement and buying behavior of consumers of soft drinks. A cross sectional survey was undertaken where data was collected from 107 consumers of CocaCola brands in areas around Kampala and 8 employees of Century Bottling Company Limited in Namanve. A questionnaire and interview guide were used to collect data from respondents who were selected with purposive and convenient sampling techniques for the employees of CBC and consumers of Coca Cola brands respectively. The study findings revealed that there was a positive significant relationship between all the study variables; form of T.V advertisements, communication, comprehension, attitude...
Words: 312 - Pages: 2
...Title The effect of adolescents’ participation in sports towards their self-esteem INTRODUCTION Background As we all know, people who do more sport activities can improve the physical health and mental health. Over half of the respondents failed the standard of the ‘baseline indicator’ of physical activity level (Hong Kong Government, 2009). The standard of Baseline indicator is defined by National Association of Sport and Physical Education and US Center for Disease Control. For adolescents conducted at least three days per week and for at least 20 minutes a day of moderate physical activity (Hui, et al, 2009). However, only 60% of adolescents in Hong Kong doing the exercise at least 20 minutes of moderate physical in three days per week in 2008 (LCSD, 2011).It is worthwhile to compare with low participation sport, middle participation sport and high participation sport. Adolescents’ self-esteem is another key of the phenomenon which is needed to focus on. Hong Kong children regarded as lack of confidence. Chan (2000) explored nearly half of 360 children have lower self-esteem, 31% with medium level of self-esteem and 22% represented higher. Moreover, YMCA associated with the Guangzhou City, Guangzhou, Hong Kong and Macao Youth Research Institute (2001) claimed that 40% of secondary school students in Hong Kong ‘fail’ in self-confidence because Hong Kong society emphasis on academic achievement more than extracurricular activities. It is worthwhile to examine whether...
Words: 1140 - Pages: 5
...Global Advanced Research Journal of Management and Business Studies Vol. 1(4) pp. 126-133, May, 2012 Available online http://garj.org/garjmbs/index.htm Copyright © 2012 Global Advanced Research Journals Full Length Research Paper Impact of Motivation on the working performance of employees- A case study of Pakistan. Akbar Ali1, Maira Abrar2 , Jahanzaib Haider 1 Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan. Tel: 92-331-7304678, 2 3 Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan. Bahaudin Zakariya University, Multan, Sub-Campus, Dera Ghazi Khan, Pakistan. Tel: 92-331-3312626, Accepted 10 April, 2012 Motives are key to human behavior. It plays an important role in performance and other activities and as such the manager should know what motivation is and how subordinates can are motivated towards performance. This study investigates the role of motivation on employees’ performance as the history of explaining human or animal behavior is not new.” why did one do what one did “had been the subject of working even in the past, some human behavior was explained as an outcome of demos impedance and this explanation was unscientific. Efforts were also made to determine principles which could explain human behavior. McDougall emphasized that man’s social behavior can be explained in terms of instincts which was later on criticized. Freud used “unconscious metal process” to explain behavior especially...
Words: 3951 - Pages: 16
...Aims and Objectives of this research paper is to find out how different people like nurses, medical staffs, and family members experiences the death and dying between patient(s) and love one(s). Background with this paper is that there are many people dying and that are patient(s) and close one(s) and the research is conducting what experiences that these people have after their death that been left behind. Design of this research is to have a qualitative group interviews with the nurses and medical staffs that want to talk about and public group interviews with love ones and also if they don’t want to do the group interview they can do a questionnaire survey to be anonymous. Methods of this research had taken place in the lunch room of the hospital for nurses and any other medical staff that want to do the group interviews or questionnaires survey over the course of twelve months and the same with the general people that observation had taken placed in a public library. Conclusion of this research is that the nurses and medical staff have a difficult time to recuperating from a dying patient(s) or death that occurs. It also relives that the general public that also took place in the research are more impacted on losing their love one(s) or the person that they care about for the people that volunteer in the research. Experiments of Death and Dying of Patients and Love Ones Most often there are nurses and medical staffs in hospitals that deal with the death and dying of...
Words: 3652 - Pages: 15
...Assignment Title: Research Design Case Evaluation The development of deep critical thinking skills will be essential to your success as a marketing researcher in the career marketplace. When you apply critical thinking skills in the design of a study, it’s essential to maintain an open mind by considering the following: 1) considering viewpoints from different reliable sources 2) seeking and evaluating evidence to help formulate the problem under study 3) determining what information is factual or opinion based 4) using reasoning skills and suppressing emotion 5) having the ability to adapt to change Directions for completing this assignment: In this assignment, you will evaluate the Chestnut Ridge Country Club case study (Click Here) by using your critical thinking skills. To successfully complete this assignment, write a 2-3 page critical essay covering the following topics: 1. Formulate a research problem. 2. Compare three basic types of research design (exploratory, descriptive and casual) 3. Evaluate the use of research design for each method 4. Determine appropriate research design method to use in marketing research process Case Scenario Chestnut Ridge Country Club The Chestnut Ridge Country Club has long maintained a distinguished reputation as one of the outstanding country clubs in the Elma, Tennessee, area. The club’s golf facilities are said by some to be the finest in the state, and its dining...
Words: 2763 - Pages: 12
...The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 1 Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Ladkrabang, Bangkok 10520, Thailand, knrangsa@kmitl.ac.th 2 Department of Business Data Analysis, Faculty of Science and Technology, Assumption University, Hua Mak Campus, Bangkok, 10240, Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate the sale promotion factors that impact on consumers’ purchasing decision on Portable PCs or notebooks in Thailand. This study was designed to use the survey research method and the convenience sampling technique was used in collecting the sample data. Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was used to examine which sale promotion factors that impact on consumers’ purchasing decision of Portable PC Acer and Compaq & HP. The results of this research is indicated that the sale promotion factors “Offer member card for discount” , “Extend warranty period” , “Bundled with scanner” , “Billboard, radio, leaflet, and magazine”, and “Able to pay by installments” are the important factors that impact on consumers’ purchasing...
Words: 3120 - Pages: 13
...Iowa State University Digital Repository @ Iowa State University Graduate Theses and Dissertations Graduate College 2014 A review of studies on luxury hotels over the past two decades Yin Chu Iowa State University Follow this and additional works at: http://lib.dr.iastate.edu/etd Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Home Economics Commons, Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Chu, Yin, "A review of studies on luxury hotels over the past two decades" (2014). Graduate Theses and Dissertations. Paper 13913. This Thesis is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. A review of studies on luxury hotels over the past two decades by Yin Chu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Hospitality Management Program of Study Committee: Liang (Rebecca) Tang, Major Professor Tianshu Zheng Fatma Baytar Iowa State University Ames, Iowa 2014 Copyright © Yin Chu, 2014. All rights reserved. ii TABLE OF CONTENTS Page LIST OF TABLES ....
Words: 22164 - Pages: 89
...An Assessment of Corporate Cash Management Practices Author(s): Lawrence J. Gitman, Edward A. Moses and I. Thomas White Source: Financial Management, Vol. 8, No. 1 (Spring, 1979), pp. 32-41 Published by: Wiley on behalf of the Financial Management Association International Stable URL: http://www.jstor.org/stable/3665408 Accessed: 26-04-2016 11:33 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://about.jstor.org/terms JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Financial Management Association International, Wiley are collaborating with JSTOR to digitize, preserve and extend access to Financial Management This content downloaded from 202.79.21.43 on Tue, 26 Apr 2016 11:33:11 UTC All use subject to http://about.jstor.org/terms An Assessment of Corporate Cash Management Practices Lawrence J. Gitman, Edward A. Moses, and I. Thomas White Lawrence J. Gitman and Edward A. Moses are Associate Professors of Finance in the College of Business Administration at the University of Tulsa. I. Thomas White is a mechanical engineer with Mobil Pipeline Company in Dallas, Texas. The cost of preparation, distribution, and other clerical...
Words: 6607 - Pages: 27
...Ph.D. in Nutritional Anthropology Study We will be conducting an anthropometry regarding the growth and malnutrition of approximately 650 people (10% of the population in Pune, India), which include new mothers with children between the ages of six months to six years. We will be going to Pune, India, which has a malnutrition epidemic, for 5 days starting on December 23, 2013. I brought along this article with me to further aid my study: Semba, Richard D., Saskia de Pee, Kai Sun, Ashley A. Campbell, Martin W. Bloem, and V.k. Raju. "Low Intake of Vitamin A–rich Foods Among Children, Aged 12–35 Months, In India: Association With Malnutrition, Anemia, And Missed Child Survival Interventions." Nutrition26.10 (2010): 958-962. Print. Dian Mak, BS in Nutrition Brandon Battaglia, BS in Anthropology Nerine Liauw, BS in Nutrition 4 Growth in Rural India: Children and Babies Maria Celina Hidajat Lab 4...
Words: 4888 - Pages: 20
...www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 2, No. 2; November 2010 Customer Satisfaction in the Hotel Industry: A Case Study from Sicily Gandolfo Dominici (Corresponding author) Facoltà di Economia, Dip. S.E.A.F., Università di Palermo viale delle Scienze ed.13, 90128, Palermo, Italy E-mail: gandolfodominici@unipa.it Rosa Guzzo Facoltà di Economia, Università di Palermo, Viale delle Scienze ed.13, 90128, Palermo, Italy E-mail: rosyguzzo@hotmail.it Abstract In order to be successful in the market it is not sufficient to attract new customers managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Research on the topic of guest satisfaction, which translates into the consideration of whether or not customers will return to a hotel or advise it to other tourists, is pivotal to the success of the hospitality business. Neglecting to pay attention to those hotel attributes considered most important by guests, may lead to negative evaluation of the hotel, thus restricting the chance of repeat patronage. We perform a qualitative analysis of a large...
Words: 4916 - Pages: 20
...ASSUMPTION UNIVERSITY MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS DEPARTMENT OF MARKETING COURSE SYLLABUS SEMESTER 2/2015 |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ VISION | |Leading International Business School in ASEAN Region | |MARTIN de TOURS SCHOOL OF MANAGEMENT AND ECONOMICS’ MISSION | |Shaping Graduates toward Global Business Excellence | |ASSUMPTION UNIVERSITY’S UNIQUENESS | |An International Catholic University | |IDENTITY OF AU STUDENTS | |Ethics, English Proficiency, Entrepreneurial Spirit | |COURSE ORGANIZATION ...
Words: 4075 - Pages: 17
